Reference
Marketing cookbook
Browse 100 recipes for marketing analysis, recurring checks and connected workflows.
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100 recipes
Browse the cookbook
Connect the required accounts and your AI assistant, then confirm the workspace and client context. Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.
Choose a category using the filters, or browse the full collection below.
| Recipe | Use for | Difficulty / estimated time | Platforms |
|---|---|---|---|
| Daily Performance Pulse | 60-second overview of all ad accounts. Perfect for morning check-ins. | Beginner · 5 minutes | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads |
| List All Connected Accounts | See all your connected ad accounts across platforms in one view. | Beginner · 5 minutes | Meta Ads, Google Ads, Google Analytics, LinkedIn Ads, TikTok Ads |
| Campaign Status Check | Quick overview of which campaigns are active, paused, or need attention. | Beginner · 5 minutes | Meta Ads, Google Ads |
| Monthly Spend Tracker | Track your month-to-date ad spend across all platforms. | Beginner · 5 minutes | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads |
| Top 5 Campaigns by ROAS | Instantly identify your best performing campaigns by return on ad spend. | Beginner · 5 minutes | Meta Ads, Google Ads |
| Worst Performing Campaigns | Find campaigns that are draining budget without results. | Beginner · 5 minutes | Meta Ads, Google Ads |
| Keyword Quick Check | See your top and worst performing keywords in Google Ads. | Beginner · 5 minutes | Google Ads |
| Website Traffic Sources | See where your website traffic is coming from in GA4. | Beginner · 5 minutes | Google Analytics |
| Top Landing Pages | Identify your best performing landing pages by traffic and engagement. | Beginner · 5 minutes | Google Analytics |
| Device Performance Breakdown | See how your ads and website perform across mobile, desktop, and tablet. | Beginner · 5 minutes | Google Analytics, Meta Ads, Google Ads |
| Preview Ad Creatives | See thumbnails and details of your active ad creatives. | Beginner · 5 minutes | Meta Ads, TikTok Ads |
| LinkedIn Lead Count | Quick count of leads generated from LinkedIn campaigns. | Beginner · 5 minutes | LinkedIn Ads |
| TikTok Video View Stats | See how your TikTok video ads are performing. | Beginner · 5 minutes | TikTok Ads |
| GA4 Conversion Events | List all conversion events and their counts in GA4. | Beginner · 5 minutes | Google Analytics |
| Budget Pacing Check | Are you on track to hit your monthly budget targets? | Beginner · 5 minutes | Meta Ads, Google Ads, LinkedIn Ads |
| CTR Quick Scan | Find ads with below-average click-through rates. | Beginner · 5 minutes | Meta Ads, Google Ads |
| Active Users Trend | See your daily active users trend over the past week. | Beginner · 5 minutes | Google Analytics |
| Campaign Spend Distribution | Visualize how your budget is distributed across campaigns. | Beginner · 5 minutes | Meta Ads, Google Ads |
| Audience Size Check | See the size of your custom and lookalike audiences. | Beginner · 5 minutes | TikTok Ads |
| Search Impression Share | Check how much of the available search traffic you're capturing. | Beginner · 5 minutes | Google Ads |
| Geographic Performance | See which countries or regions are performing best. | Beginner · 5 minutes | Meta Ads, Google Ads, Google Analytics |
| Ad Frequency Check | Check if your ads are being shown too often to the same people. | Beginner · 5 minutes | Meta Ads |
| Quick Account Health | 5-point health check for your ad accounts. | Beginner · 5 minutes | Meta Ads, Google Ads |
| Week-over-Week Comparison | Compare this week's performance to last week. | Beginner · 5 minutes | Meta Ads, Google Ads, Google Analytics |
| Discover Available Skills | See what expert marketing skills are available to help you. | Beginner · 5 minutes | Meta Ads, Google Ads, Google Analytics, LinkedIn Ads, TikTok Ads |
| Which Number Should I Believe? | Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges. | Intermediate · 30 minutes | Meta Ads, Google Ads, Google Analytics, TikTok Ads |
| Cross-Platform Creative Fatigue Scanner | Detect fatiguing creatives on Meta and TikTok before performance tanks. TikTok fatigues 4x faster! | Intermediate · 30 minutes | Meta Ads, TikTok Ads |
| Comprehensive Account Audit | Deep audit of your ad account covering structure, targeting, budget, and performance. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| Google Ads Quality Score Rescue | Find and fix low quality score keywords to reduce CPCs and improve ad rank. | Intermediate · 30 minutes | Google Ads |
| Search Term Mining | Find new keyword opportunities and negative keyword candidates from search terms. | Intermediate · 30 minutes | Google Ads |
| Conversion Funnel Analysis | Map your customer journey from click to conversion with drop-off analysis. | Intermediate · 30 minutes | Google Analytics |
| Audience Overlap Detector | Find targeting overlap between campaigns that causes you to bid against yourself. | Intermediate · 30 minutes | Meta Ads |
| LinkedIn Lead Quality Scorer | Analyze lead quality from LinkedIn Lead Gen Forms vs landing pages. | Intermediate · 30 minutes | LinkedIn Ads |
| TikTok Hook Effectiveness Analyzer | Analyze the first 2 seconds of your TikTok ads to optimize hooks. | Intermediate · 30 minutes | TikTok Ads |
| Dayparting Optimization | Find the best hours and days to run your ads based on performance data. | Intermediate · 30 minutes | Google Ads, Meta Ads |
| Competitor Auction Insights | Understand your competitive position in Google Ads auctions. | Intermediate · 30 minutes | Google Ads |
| Landing Page Performance Analysis | Deep dive into which landing pages convert best from paid traffic. | Intermediate · 30 minutes | Google Analytics, Meta Ads, Google Ads |
| User Cohort Analysis | Analyze how different user cohorts perform over time. | Intermediate · 30 minutes | Google Analytics |
| Campaign Scaling Analysis | Identify which campaigns can handle more budget without efficiency loss. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| Learning Phase Tracker | Track which campaigns are in learning phase and when they'll exit. | Intermediate · 30 minutes | Meta Ads |
| Bid Strategy Effectiveness | Compare how different bid strategies perform across your campaigns. | Intermediate · 30 minutes | Google Ads, Meta Ads |
| Placement Performance Analysis | Find which ad placements deliver the best results. | Intermediate · 30 minutes | Meta Ads |
| Demographic Performance Insights | Understand which age and gender segments perform best. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| Content Performance Analysis | Analyze which blog posts and pages drive the most valuable traffic. | Intermediate · 30 minutes | Google Analytics |
| Cross-Device User Journey | Understand how users move between devices before converting. | Intermediate · 30 minutes | Google Analytics |
| Remarketing Performance Analysis | Evaluate the effectiveness of your remarketing campaigns. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| Shopping Feed Health Check | Analyze your Google Shopping feed for optimization opportunities. | Intermediate · 30 minutes | Google Ads |
| 30-Day Performance Trend Analysis | Identify trends and patterns in your performance over the past month. | Intermediate · 30 minutes | Meta Ads, Google Ads, Google Analytics |
| Marketing Channel Mix Analysis | Evaluate how your budget is distributed across channels and its effectiveness. | Intermediate · 30 minutes | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Google Analytics |
| Ad Copy Performance Analysis | Analyze which headlines and descriptions resonate best with your audience. | Intermediate · 30 minutes | Google Ads |
| Conversion Lag Analysis | Understand how long it takes users to convert after clicking your ads. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| New vs Returning Customer Analysis | Compare how new and returning customers behave and convert. | Intermediate · 30 minutes | Google Analytics |
| Video Ad Engagement Analysis | Deep dive into video ad performance with view completion analysis. | Intermediate · 30 minutes | Meta Ads, TikTok Ads |
| Site Speed Impact Analysis | Understand how page speed affects your conversion rates. | Intermediate · 30 minutes | Google Analytics |
| Automated Budget Pacing Alerts | Get Slack notifications when budget pacing deviates from target. | Intermediate · 1 hour | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads |
| Daily Slack Performance Digest | Automated morning summary of all ad platform performance. | Intermediate · 1 hour | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads |
| Automated Google Sheets Report | Auto-populate a Google Sheet with daily performance data. | Intermediate · 1 hour | Meta Ads, Google Ads |
| Creative Fatigue Alert System | Get alerts when creatives start showing fatigue signals. | Advanced · 1 hour | Meta Ads, TikTok Ads |
| Automated Weekly Client Report | Generate and email weekly performance reports automatically. | Intermediate · 1 hour | Meta Ads, Google Ads |
| Spend Anomaly Detector | Alert when daily spend deviates significantly from normal. | Intermediate · 1 hour | Meta Ads, Google Ads |
| Conversion Drop Alert | Get notified immediately when conversions drop significantly. | Intermediate · 1 hour | Meta Ads, Google Ads |
| Monthly Summary Email | Automated end-of-month summary sent to stakeholders. | Intermediate · 1 hour | Meta Ads, Google Ads, Google Analytics |
| CPA Threshold Alert | Alert when campaign CPA exceeds your target threshold. | Intermediate · 1 hour | Meta Ads, Google Ads |
| Daily Data Warehouse Sync | Automatically sync daily ad data to BigQuery. | Advanced · 1 hour | Meta Ads, Google Ads, Google Analytics |
| ROAS Alert System | Get notified when ROAS drops below profitable thresholds. | Intermediate · 1 hour | Meta Ads, Google Ads |
| New Campaign Launch Checklist | Automated checklist when a new campaign is detected. | Intermediate · 1 hour | Meta Ads, Google Ads |
| Real-Time Lead Notification | Get instant Slack notification when a new lead comes in. | Intermediate · 1 hour | LinkedIn Ads |
| Weekly Competitive Position Report | Automated weekly report on your auction competitive position. | Intermediate · 1 hour | Google Ads |
| Quality Score Degradation Alert | Get alerted when keyword quality scores drop. | Intermediate · 1 hour | Google Ads |
| Landing Page Health Monitor | Monitor landing page performance and alert on issues. | Intermediate · 1 hour | Google Analytics |
| Ad Disapproval Alert | Get notified immediately when ads are disapproved. | Intermediate · 1 hour | Meta Ads, Google Ads |
| Learning Phase Exit Alert | Get notified when campaigns exit learning phase. | Intermediate · 1 hour | Meta Ads |
| Impression Share Drop Alert | Alert when you're losing impression share to competitors. | Intermediate · 1 hour | Google Ads |
| Audience Size Change Alert | Get notified when audience sizes change significantly. | Advanced · 1 hour | Meta Ads |
| BigQuery Custom Attribution Model | Build a custom multi-touch attribution model using GA4 raw data in BigQuery. | Advanced · 1 hour | Google Analytics |
| LinkedIn to HubSpot Deal Attribution | Track LinkedIn leads all the way to closed deals in HubSpot. | Advanced · 1 hour | LinkedIn Ads |
| Performance-Driven Creative Brief for Canva | Generate creative briefs based on top performer analysis. | Intermediate · 30 minutes | Meta Ads, TikTok Ads |
| Full Customer Journey Tracker | Map the complete journey from ad click to purchase to repeat buyer. | Advanced · 1 hour | Meta Ads, Google Ads, Google Analytics |
| True E-commerce ROAS Calculator | Calculate real ROAS including refunds, COGS, and shipping. | Advanced · 1 hour | Meta Ads, Google Ads, Google Analytics |
| Unified Reporting Dashboard Data | Prepare data for a unified dashboard across all platforms. | Intermediate · 1 hour | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Google Analytics |
| Acquisition Channel Performance Comparison | Analyze how customers from different ad platforms convert and engage. | Intermediate · 30 minutes | Meta Ads, Google Ads, Google Analytics |
| Product-Level Ad Attribution | Attribute ad spend to specific products using Google Shopping and GA4 data. | Advanced · 1 hour | Meta Ads, Google Ads, Google Analytics |
| LTV by Acquisition Channel | Calculate customer lifetime value by how they were acquired. | Advanced · 1 hour | Meta Ads, Google Ads, Google Analytics |
| Weekly Wins Slack Celebration | Automated Slack message celebrating the week's best performers. | Beginner · 30 minutes | Meta Ads, Google Ads |
| Cross-Platform Frequency Analysis | Understand total ad exposure across all platforms. | Advanced · 30 minutes | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads |
| Incrementality Test Design | Design a holdout test to measure true ad incrementality. | Advanced · 1 hour | Meta Ads, Google Ads |
| Competitive Creative Analysis | Analyze competitor ad creatives and identify opportunities. | Intermediate · 30 minutes | Meta Ads |
| GA4 Segments to Ad Audiences | Identify high-value GA4 segments to use as ad audiences. | Intermediate · 30 minutes | Google Analytics, Meta Ads, Google Ads |
| Budget Optimization Model | Data-driven budget allocation recommendations across platforms. | Advanced · 1 hour | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads |
| First-Party Data Strategy Assessment | Evaluate your first-party data readiness for a cookieless future. | Advanced · 1 hour | Google Analytics, Meta Ads, Google Ads |
| Creative Testing Framework | Set up a systematic approach to creative testing. | Intermediate · 30 minutes | Meta Ads, TikTok Ads |
| Agency Client Onboarding in 1 Hour | Complete discovery, audit, and baseline for new clients. | Intermediate · 1 hour | Meta Ads, Google Ads, Google Analytics |
| Live Sales Demo Audit | Generate a real-time audit during a sales call. | Intermediate · 15 minutes | Meta Ads, Google Ads |
| Executive Board Deck Data | Pull all data needed for a quarterly board presentation. | Intermediate · 1 hour | Meta Ads, Google Ads, LinkedIn Ads, Google Analytics |
| Growth Engineer's Funnel Debugger | Identify where conversions are leaking across the funnel. | Intermediate · 30 minutes | Meta Ads, Google Ads, Google Analytics |
| Market Expansion Analysis | Assess new market opportunities based on current performance. | Advanced · 1 hour | Meta Ads, Google Ads, Google Analytics |
| Brand vs Performance Budget Split | Optimize the balance between brand and performance marketing. | Advanced · 1 hour | Meta Ads, Google Ads, LinkedIn Ads |
| Seasonal Performance Planning | Plan budget and creative for upcoming seasonal peaks. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| Create a Meta Ads Campaign | Build a complete Meta Ads campaign from scratch (campaign, ad set, and ad) using AI to handle targeting and creative. | Intermediate · 15 minutes | Meta Ads |
| A/B Test Ad Creative | Duplicate a winning ad with creative variations to test new headlines, images, or CTAs. | Beginner · 5 minutes | Meta Ads |
Featured recipes
| Recipe | Use for | Difficulty / estimated time | Platforms |
|---|---|---|---|
| Daily Performance Pulse | 60-second overview of all ad accounts. Perfect for morning check-ins. | Beginner · 5 minutes | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads |
| Top 5 Campaigns by ROAS | Instantly identify your best performing campaigns by return on ad spend. | Beginner · 5 minutes | Meta Ads, Google Ads |
| Budget Pacing Check | Are you on track to hit your monthly budget targets? | Beginner · 5 minutes | Meta Ads, Google Ads, LinkedIn Ads |
| Quick Account Health | 5-point health check for your ad accounts. | Beginner · 5 minutes | Meta Ads, Google Ads |
| Which Number Should I Believe? | Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges. | Intermediate · 30 minutes | Meta Ads, Google Ads, Google Analytics, TikTok Ads |
| Cross-Platform Creative Fatigue Scanner | Detect fatiguing creatives on Meta and TikTok before performance tanks. TikTok fatigues 4x faster! | Intermediate · 30 minutes | Meta Ads, TikTok Ads |
Browse by type
Quick wins
25 quick-win recipes for daily checks and focused questions.
Deep dives
29 deep-dive recipes for detailed analysis and investigation.
Automations
20 automation recipes for recurring checks with an external scheduler or service.
Integrations
26 integration recipes that combine advertising data with other services.
Browse by role
Performance Marketeer
67 recipes for Performance Marketeer.
Growth Engineer
26 recipes for Growth Engineer.
Agency Owner
E-commerce Pro
Sales Pro
Marketing Director
29 recipes for Marketing Director.
Browse by platform
- Meta Ads · 71 recipes
- Google Ads · 66 recipes
- Google Analytics · 35 recipes
- LinkedIn Ads · 17 recipes
- TikTok Ads · 20 recipes
Ready to start cooking?
Pick a quick win, check its prerequisites and paste the prompt into your connected assistant. Start with the setup guide if you have not connected an assistant yet.
