Reference

True E-commerce ROAS Calculator

Calculate real ROAS including refunds, COGS, and shipping.

On this page

Category: Integration. Difficulty: Advanced. Estimated time: 1 hour. Estimated time saved: 6h/month. These estimates depend on your account and task.

Platforms

Best for

E-commerce Pro

Prerequisites

GA4 with e-commerce tracking enabled

Connect the required accounts and your AI assistant, then confirm the workspace and client context. Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

Tools used

Tool	Purpose
`meta_get_insights`	Ad spend and revenue
`google_ads_run_gaql`	Ad spend and revenue

The tools available to your assistant depend on account connections, workspace permissions and client support. Browse the tool catalog.

Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

True ROAS Calculation

Help me calculate true ROAS, not just ad platform reported ROAS. Compare Meta-reported conversions vs Google-reported conversions vs GA4 actual revenue. Show me the discrepancies and which number to trust.

Expected output: True ROAS calculation methodology with numbers

Automation

This recipe is intended for an interactive run. Review the result with your assistant before proceeding.

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