True E-commerce ROAS Calculator

Calculate real ROAS including refunds, COGS, and shipping.

1 hour

Advanced

Level:

6h/month

Platforms

Meta Ads Google Ads Google Analytics

Best For

E-commerce Pro

Prerequisites

GA4 with e-commerce tracking enabled

Tools Used

meta_get_insightsAd spend and revenue

google_ads_run_gaqlAd spend and revenue

Prompts

Copy these prompts and paste them into Claude, ChatGPT, or any connected AI assistant with Ad Superpowers.

True ROAS Calculation

Help me calculate true ROAS, not just ad platform reported ROAS. Compare Meta-reported conversions vs Google-reported conversions vs GA4 actual revenue. Show me the discrepancies and which number to trust.

Expected output: True ROAS calculation methodology with numbers

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