Reference

Marketing Channel Mix Analysis

Evaluate how your budget is distributed across channels and its effectiveness.

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Category: Attribution. Difficulty: Intermediate. Estimated time: 30 minutes. Estimated time saved: 4h. These estimates depend on your account and task.

Platforms

Best for

Prerequisites

Multiple channels active

Connect the required accounts and your AI assistant, then confirm the workspace and client context. Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

Tools used

Tool	Purpose
`meta_get_insights`	Meta performance
`google_ads_run_gaql`	Google performance
`linkedin_get_analytics`	LinkedIn performance
`ga4_run_report`	Overall attribution

The tools available to your assistant depend on account connections, workspace permissions and client support. Browse the tool catalog.

Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

Channel Mix Analysis

Analyze my marketing channel mix. Show spend, conversions, and CPA by channel. Compare to GA4 attribution data. Recommend optimal budget distribution based on performance.

Expected output: Channel mix analysis with budget reallocation recommendations

Automation

This recipe is intended for an interactive run. Review the result with your assistant before proceeding.

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