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Reference

Conversion Lag Analysis

Understand how long it takes users to convert after clicking your ads.

Markdown
On this page

Category: Attribution. Difficulty: Intermediate. Estimated time: 30 minutes. Estimated time saved: 2h. These estimates depend on your account and task.

Platforms

Best for

Prerequisites

  • 30+ days of conversion data

Connect the required accounts and your AI assistant, then confirm the workspace and client context. Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

Tools used

ToolPurpose
meta_get_insightsAttribution window data
google_ads_run_gaqlConversion lag data

The tools available to your assistant depend on account connections, workspace permissions and client support. Browse the tool catalog.

Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

Conversion Lag Analysis

Analyze my conversion lag data. What percentage of conversions happen on day 1 vs days 2-7 vs days 8-30? How should this influence my attribution window settings and bidding strategy?

Expected output: Conversion lag distribution with attribution recommendations

Automation

This recipe is intended for an interactive run. Review the result with your assistant before proceeding.

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