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Reference

Growth Engineer's Funnel Debugger

Identify where conversions are leaking across the funnel.

Markdown
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Category: Optimization. Difficulty: Intermediate. Estimated time: 30 minutes. Estimated time saved: 4h. These estimates depend on your account and task.

Platforms

Best for

Prerequisites

  • GA4 with conversion events
  • Ad platforms with UTM tracking

Connect the required accounts and your AI assistant, then confirm the workspace and client context. Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

Tools used

ToolPurpose
meta_get_insightsClick data
ga4_run_reportFunnel events
ga4_run_reportEvent sequence

The tools available to your assistant depend on account connections, workspace permissions and client support. Browse the tool catalog.

Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

Funnel Debug

Debug my conversion funnel. Compare ad platform clicks to GA4 sessions (is there tracking loss?), then trace through the funnel events to identify the biggest drop-off point. Quantify the leakage at each stage.

Expected output: Funnel leakage analysis with fix priorities

Automation

This recipe is intended for an interactive run. Review the result with your assistant before proceeding.

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