Reference
Deep dives
Detailed recipes for campaign audits, creative analysis, attribution and forecasting.
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Analysis categories
Connect the required accounts and your AI assistant, then confirm the workspace and client context. Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.
- Reporting · 2 recipes
- Optimization · 15 recipes
- Auditing · 1 recipes
- Creative Analysis · 4 recipes
- Attribution · 7 recipes
All deep-dive recipes
| Recipe | Use for | Difficulty / estimated time | Platforms |
|---|---|---|---|
| Which Number Should I Believe? | Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges. | Intermediate · 30 minutes | Meta Ads, Google Ads, Google Analytics, TikTok Ads |
| Cross-Platform Creative Fatigue Scanner | Detect fatiguing creatives on Meta and TikTok before performance tanks. TikTok fatigues 4x faster! | Intermediate · 30 minutes | Meta Ads, TikTok Ads |
| Comprehensive Account Audit | Deep audit of your ad account covering structure, targeting, budget, and performance. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| Google Ads Quality Score Rescue | Find and fix low quality score keywords to reduce CPCs and improve ad rank. | Intermediate · 30 minutes | Google Ads |
| Search Term Mining | Find new keyword opportunities and negative keyword candidates from search terms. | Intermediate · 30 minutes | Google Ads |
| Conversion Funnel Analysis | Map your customer journey from click to conversion with drop-off analysis. | Intermediate · 30 minutes | Google Analytics |
| Audience Overlap Detector | Find targeting overlap between campaigns that causes you to bid against yourself. | Intermediate · 30 minutes | Meta Ads |
| LinkedIn Lead Quality Scorer | Analyze lead quality from LinkedIn Lead Gen Forms vs landing pages. | Intermediate · 30 minutes | LinkedIn Ads |
| TikTok Hook Effectiveness Analyzer | Analyze the first 2 seconds of your TikTok ads to optimize hooks. | Intermediate · 30 minutes | TikTok Ads |
| Dayparting Optimization | Find the best hours and days to run your ads based on performance data. | Intermediate · 30 minutes | Google Ads, Meta Ads |
| Competitor Auction Insights | Understand your competitive position in Google Ads auctions. | Intermediate · 30 minutes | Google Ads |
| Landing Page Performance Analysis | Deep dive into which landing pages convert best from paid traffic. | Intermediate · 30 minutes | Google Analytics, Meta Ads, Google Ads |
| User Cohort Analysis | Analyze how different user cohorts perform over time. | Intermediate · 30 minutes | Google Analytics |
| Campaign Scaling Analysis | Identify which campaigns can handle more budget without efficiency loss. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| Learning Phase Tracker | Track which campaigns are in learning phase and when they'll exit. | Intermediate · 30 minutes | Meta Ads |
| Bid Strategy Effectiveness | Compare how different bid strategies perform across your campaigns. | Intermediate · 30 minutes | Google Ads, Meta Ads |
| Placement Performance Analysis | Find which ad placements deliver the best results. | Intermediate · 30 minutes | Meta Ads |
| Demographic Performance Insights | Understand which age and gender segments perform best. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| Content Performance Analysis | Analyze which blog posts and pages drive the most valuable traffic. | Intermediate · 30 minutes | Google Analytics |
| Cross-Device User Journey | Understand how users move between devices before converting. | Intermediate · 30 minutes | Google Analytics |
| Remarketing Performance Analysis | Evaluate the effectiveness of your remarketing campaigns. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| Shopping Feed Health Check | Analyze your Google Shopping feed for optimization opportunities. | Intermediate · 30 minutes | Google Ads |
| 30-Day Performance Trend Analysis | Identify trends and patterns in your performance over the past month. | Intermediate · 30 minutes | Meta Ads, Google Ads, Google Analytics |
| Marketing Channel Mix Analysis | Evaluate how your budget is distributed across channels and its effectiveness. | Intermediate · 30 minutes | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Google Analytics |
| Ad Copy Performance Analysis | Analyze which headlines and descriptions resonate best with your audience. | Intermediate · 30 minutes | Google Ads |
| Conversion Lag Analysis | Understand how long it takes users to convert after clicking your ads. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| New vs Returning Customer Analysis | Compare how new and returning customers behave and convert. | Intermediate · 30 minutes | Google Analytics |
| Video Ad Engagement Analysis | Deep dive into video ad performance with view completion analysis. | Intermediate · 30 minutes | Meta Ads, TikTok Ads |
| Site Speed Impact Analysis | Understand how page speed affects your conversion rates. | Intermediate · 30 minutes | Google Analytics |
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