Deep Dives
30-minute comprehensive analyses for optimization and strategic insights. Go beyond surface metrics to uncover actionable opportunities.
Analysis Categories
Campaign Audits
Full account health checks
Creative Analysis
Performance and fatigue detection
Attribution
Cross-platform insights
Forecasting
Budget and performance planning
All Deep Dive Recipes
Which Number Should I Believe?
Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges.
Cross-Platform Creative Fatigue Scanner
Detect fatiguing creatives on Meta and TikTok before performance tanks. TikTok fatigues 4x faster!
Comprehensive Account Audit
Deep audit of your ad account covering structure, targeting, budget, and performance.
Google Ads Quality Score Rescue
Find and fix low quality score keywords to reduce CPCs and improve ad rank.
Search Term Mining
Find new keyword opportunities and negative keyword candidates from search terms.
Conversion Funnel Analysis
Map your customer journey from click to conversion with drop-off analysis.
Audience Overlap Detector
Find targeting overlap between campaigns that causes you to bid against yourself.
LinkedIn Lead Quality Scorer
Analyze lead quality from LinkedIn Lead Gen Forms vs landing pages.
TikTok Hook Effectiveness Analyzer
Analyze the first 2 seconds of your TikTok ads to optimize hooks.
Dayparting Optimization
Find the best hours and days to run your ads based on performance data.
Competitor Auction Insights
Understand your competitive position in Google Ads auctions.
Landing Page Performance Analysis
Deep dive into which landing pages convert best from paid traffic.
User Cohort Analysis
Analyze how different user cohorts perform over time.
Campaign Scaling Analysis
Identify which campaigns can handle more budget without efficiency loss.
Learning Phase Tracker
Track which campaigns are in learning phase and when they'll exit.
Bid Strategy Effectiveness
Compare how different bid strategies perform across your campaigns.
Placement Performance Analysis
Find which ad placements deliver the best results.
Demographic Performance Insights
Understand which age and gender segments perform best.
Content Performance Analysis
Analyze which blog posts and pages drive the most valuable traffic.
Cross-Device User Journey
Understand how users move between devices before converting.
Remarketing Performance Analysis
Evaluate the effectiveness of your remarketing campaigns.
Shopping Feed Health Check
Analyze your Google Shopping feed for optimization opportunities.
30-Day Performance Trend Analysis
Identify trends and patterns in your performance over the past month.
Marketing Channel Mix Analysis
Evaluate how your budget is distributed across channels and its effectiveness.
Ad Copy Performance Analysis
Analyze which headlines and descriptions resonate best with your audience.
Conversion Lag Analysis
Understand how long it takes users to convert after clicking your ads.
New vs Returning Customer Analysis
Compare how new and returning customers behave and convert.
Video Ad Engagement Analysis
Deep dive into video ad performance with view completion analysis.
Site Speed Impact Analysis
Understand how page speed affects your conversion rates.