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Deep Dives

29 recipes

Deep Dives

30-minute comprehensive analyses for optimization and strategic insights. Go beyond surface metrics to uncover actionable opportunities.

Intermediate level

30 minutes each

Saves 2-4 hours

Analysis Categories

Campaign Audits

Full account health checks

Creative Analysis

Performance and fatigue detection

Attribution

Cross-platform insights

Forecasting

Budget and performance planning

All Deep Dive Recipes

Attribution

Which Number Should I Believe?

Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges.

30 minutesMeta Ads · Google Ads · Google Analytics · +1

Creative Analysis

Cross-Platform Creative Fatigue Scanner

Detect fatiguing creatives on Meta and TikTok before performance tanks. TikTok fatigues 4x faster!

30 minutesMeta Ads · TikTok Ads

Auditing

Comprehensive Account Audit

Deep audit of your ad account covering structure, targeting, budget, and performance.

30 minutesMeta Ads · Google Ads

Optimization

Google Ads Quality Score Rescue

Find and fix low quality score keywords to reduce CPCs and improve ad rank.

30 minutesGoogle Ads

Optimization

Search Term Mining

Find new keyword opportunities and negative keyword candidates from search terms.

30 minutesGoogle Ads

Attribution

Conversion Funnel Analysis

Map your customer journey from click to conversion with drop-off analysis.

30 minutesGoogle Analytics

Optimization

Audience Overlap Detector

Find targeting overlap between campaigns that causes you to bid against yourself.

30 minutesMeta Ads

Optimization

LinkedIn Lead Quality Scorer

Analyze lead quality from LinkedIn Lead Gen Forms vs landing pages.

30 minutesLinkedIn Ads

Creative Analysis

TikTok Hook Effectiveness Analyzer

Analyze the first 2 seconds of your TikTok ads to optimize hooks.

30 minutesTikTok Ads

Optimization

Dayparting Optimization

Find the best hours and days to run your ads based on performance data.

30 minutesGoogle Ads · Meta Ads

Optimization

Competitor Auction Insights

Understand your competitive position in Google Ads auctions.

30 minutesGoogle Ads

Optimization

Landing Page Performance Analysis

Deep dive into which landing pages convert best from paid traffic.

30 minutesGoogle Analytics · Meta Ads · Google Ads

Attribution

User Cohort Analysis

Analyze how different user cohorts perform over time.

30 minutesGoogle Analytics

Optimization

Campaign Scaling Analysis

Identify which campaigns can handle more budget without efficiency loss.

30 minutesMeta Ads · Google Ads

Optimization

Learning Phase Tracker

Track which campaigns are in learning phase and when they'll exit.

30 minutesMeta Ads

Optimization

Bid Strategy Effectiveness

Compare how different bid strategies perform across your campaigns.

30 minutesGoogle Ads · Meta Ads

Optimization

Placement Performance Analysis

Find which ad placements deliver the best results.

30 minutesMeta Ads

Optimization

Demographic Performance Insights

Understand which age and gender segments perform best.

30 minutesMeta Ads · Google Ads

Reporting

Content Performance Analysis

Analyze which blog posts and pages drive the most valuable traffic.

30 minutesGoogle Analytics

Attribution

Cross-Device User Journey

Understand how users move between devices before converting.

30 minutesGoogle Analytics

Optimization

Remarketing Performance Analysis

Evaluate the effectiveness of your remarketing campaigns.

30 minutesMeta Ads · Google Ads

Optimization

Shopping Feed Health Check

Analyze your Google Shopping feed for optimization opportunities.

30 minutesGoogle Ads

Reporting

30-Day Performance Trend Analysis

Identify trends and patterns in your performance over the past month.

30 minutesMeta Ads · Google Ads · Google Analytics

Attribution

Marketing Channel Mix Analysis

Evaluate how your budget is distributed across channels and its effectiveness.

30 minutesMeta Ads · Google Ads · LinkedIn Ads · +2

Creative Analysis

Ad Copy Performance Analysis

Analyze which headlines and descriptions resonate best with your audience.

30 minutesGoogle Ads

Attribution

Conversion Lag Analysis

Understand how long it takes users to convert after clicking your ads.

30 minutesMeta Ads · Google Ads

Attribution

New vs Returning Customer Analysis

Compare how new and returning customers behave and convert.

30 minutesGoogle Analytics

Creative Analysis

Video Ad Engagement Analysis

Deep dive into video ad performance with view completion analysis.

30 minutesMeta Ads · TikTok Ads

Optimization

Site Speed Impact Analysis

Understand how page speed affects your conversion rates.

30 minutesGoogle Analytics

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