Meta Ads Recipes
Recipes for Meta Ads including Facebook and Instagram. Campaign management, creative analysis, audience insights, and performance optimization.
By Difficulty
By Category
All Meta Ads Recipes
Daily Performance Pulse
60-second overview of all ad accounts. Perfect for morning check-ins.
List All Connected Accounts
See all your connected ad accounts across platforms in one view.
Campaign Status Check
Quick overview of which campaigns are active, paused, or need attention.
Monthly Spend Tracker
Track your month-to-date ad spend across all platforms.
Top 5 Campaigns by ROAS
Instantly identify your best performing campaigns by return on ad spend.
Worst Performing Campaigns
Find campaigns that are draining budget without results.
Device Performance Breakdown
See how your ads and website perform across mobile, desktop, and tablet.
Preview Ad Creatives
See thumbnails and details of your active ad creatives.
Budget Pacing Check
Are you on track to hit your monthly budget targets?
CTR Quick Scan
Find ads with below-average click-through rates.
Campaign Spend Distribution
Visualize how your budget is distributed across campaigns.
Geographic Performance
See which countries or regions are performing best.
Ad Frequency Check
Check if your ads are being shown too often to the same people.
Quick Account Health
5-point health check for your ad accounts.
Week-over-Week Comparison
Compare this week's performance to last week.
Discover Available Skills
See what expert marketing skills are available to help you.
Which Number Should I Believe?
Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges.
Cross-Platform Creative Fatigue Scanner
Detect fatiguing creatives on Meta and TikTok before performance tanks. TikTok fatigues 4x faster!
Comprehensive Account Audit
Deep audit of your ad account covering structure, targeting, budget, and performance.
Audience Overlap Detector
Find targeting overlap between campaigns that causes you to bid against yourself.
Dayparting Optimization
Find the best hours and days to run your ads based on performance data.
Landing Page Performance Analysis
Deep dive into which landing pages convert best from paid traffic.
Campaign Scaling Analysis
Identify which campaigns can handle more budget without efficiency loss.
Learning Phase Tracker
Track which campaigns are in learning phase and when they'll exit.
Bid Strategy Effectiveness
Compare how different bid strategies perform across your campaigns.
Placement Performance Analysis
Find which ad placements deliver the best results.
Demographic Performance Insights
Understand which age and gender segments perform best.
Remarketing Performance Analysis
Evaluate the effectiveness of your remarketing campaigns.
30-Day Performance Trend Analysis
Identify trends and patterns in your performance over the past month.
Marketing Channel Mix Analysis
Evaluate how your budget is distributed across channels and its effectiveness.
Conversion Lag Analysis
Understand how long it takes users to convert after clicking your ads.
Video Ad Engagement Analysis
Deep dive into video ad performance with view completion analysis.
Automated Budget Pacing Alerts
Get Slack notifications when budget pacing deviates from target.
Daily Slack Performance Digest
Automated morning summary of all ad platform performance.
Automated Google Sheets Report
Auto-populate a Google Sheet with daily performance data.
Creative Fatigue Alert System
Get alerts when creatives start showing fatigue signals.
Automated Weekly Client Report
Generate and email weekly performance reports automatically.
Spend Anomaly Detector
Alert when daily spend deviates significantly from normal.
Conversion Drop Alert
Get notified immediately when conversions drop significantly.
Monthly Summary Email
Automated end-of-month summary sent to stakeholders.
CPA Threshold Alert
Alert when campaign CPA exceeds your target threshold.
Daily Data Warehouse Sync
Automatically sync daily ad data to BigQuery.
ROAS Alert System
Get notified when ROAS drops below profitable thresholds.
New Campaign Launch Checklist
Automated checklist when a new campaign is detected.
Ad Disapproval Alert
Get notified immediately when ads are disapproved.
Learning Phase Exit Alert
Get notified when campaigns exit learning phase.
Audience Size Change Alert
Get notified when audience sizes change significantly.
Performance-Driven Creative Brief for Canva
Generate creative briefs based on top performer analysis.
Full Customer Journey Tracker
Map the complete journey from ad click to purchase to repeat buyer.
True E-commerce ROAS Calculator
Calculate real ROAS including refunds, COGS, and shipping.
Unified Reporting Dashboard Data
Prepare data for a unified dashboard across all platforms.
Email Segment Performance by Ad Source
Analyze how ad-acquired customers perform in email campaigns.
Product-Level Ad Attribution
Attribute ad spend to specific products sold.
LTV by Acquisition Channel
Calculate customer lifetime value by how they were acquired.
Weekly Wins Slack Celebration
Automated Slack message celebrating the week's best performers.
Cross-Platform Frequency Analysis
Understand total ad exposure across all platforms.
Incrementality Test Design
Design a holdout test to measure true ad incrementality.
Competitive Creative Analysis
Analyze competitor ad creatives and identify opportunities.
GA4 Segments to Ad Audiences
Identify high-value GA4 segments to use as ad audiences.
Budget Optimization Model
Data-driven budget allocation recommendations across platforms.
First-Party Data Strategy Assessment
Evaluate your first-party data readiness for a cookieless future.
Creative Testing Framework
Set up a systematic approach to creative testing.
Agency Client Onboarding in 1 Hour
Complete discovery, audit, and baseline for new clients.
Live Sales Demo Audit
Generate a real-time audit during a sales call.
Executive Board Deck Data
Pull all data needed for a quarterly board presentation.
Growth Engineer's Funnel Debugger
Identify where conversions are leaking across the funnel.
Market Expansion Analysis
Assess new market opportunities based on current performance.
Brand vs Performance Budget Split
Optimize the balance between brand and performance marketing.
Seasonal Performance Planning
Plan budget and creative for upcoming seasonal peaks.
Create a Meta Ads Campaign
Build a complete Meta Ads campaign from scratch — campaign, ad set, and ad — using AI to handle targeting and creative.
A/B Test Ad Creative
Duplicate a winning ad with creative variations to test new headlines, images, or CTAs.
