Google Ads Recipes

Daily Performance Pulse

60-second overview of all ad accounts. Perfect for morning check-ins.

List All Connected Accounts

See all your connected ad accounts across platforms in one view.

Campaign Status Check

Quick overview of which campaigns are active, paused, or need attention.

Monthly Spend Tracker

Track your month-to-date ad spend across all platforms.

Top 5 Campaigns by ROAS

Instantly identify your best performing campaigns by return on ad spend.

Worst Performing Campaigns

Find campaigns that are draining budget without results.

Keyword Quick Check

See your top and worst performing keywords in Google Ads.

Device Performance Breakdown

See how your ads and website perform across mobile, desktop, and tablet.

Budget Pacing Check

Are you on track to hit your monthly budget targets?

CTR Quick Scan

Find ads with below-average click-through rates.

Campaign Spend Distribution

Visualize how your budget is distributed across campaigns.

Search Impression Share

Check how much of the available search traffic you're capturing.

Geographic Performance

See which countries or regions are performing best.

Quick Account Health

5-point health check for your ad accounts.

Week-over-Week Comparison

Compare this week's performance to last week.

Discover Available Skills

See what expert marketing skills are available to help you.

Which Number Should I Believe?

Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges.

Comprehensive Account Audit

Deep audit of your ad account covering structure, targeting, budget, and performance.

Google Ads Quality Score Rescue

Find and fix low quality score keywords to reduce CPCs and improve ad rank.

Search Term Mining

Find new keyword opportunities and negative keyword candidates from search terms.

Dayparting Optimization

Find the best hours and days to run your ads based on performance data.

Competitor Auction Insights

Understand your competitive position in Google Ads auctions.

Landing Page Performance Analysis

Deep dive into which landing pages convert best from paid traffic.

Campaign Scaling Analysis

Identify which campaigns can handle more budget without efficiency loss.

Bid Strategy Effectiveness

Compare how different bid strategies perform across your campaigns.

Demographic Performance Insights

Understand which age and gender segments perform best.

Remarketing Performance Analysis

Evaluate the effectiveness of your remarketing campaigns.

Shopping Feed Health Check

Analyze your Google Shopping feed for optimization opportunities.

30-Day Performance Trend Analysis

Identify trends and patterns in your performance over the past month.

Marketing Channel Mix Analysis

Evaluate how your budget is distributed across channels and its effectiveness.

Ad Copy Performance Analysis

Analyze which headlines and descriptions resonate best with your audience.

Conversion Lag Analysis

Understand how long it takes users to convert after clicking your ads.

Automated Budget Pacing Alerts

Get Slack notifications when budget pacing deviates from target.

Daily Slack Performance Digest

Automated morning summary of all ad platform performance.

Automated Google Sheets Report

Auto-populate a Google Sheet with daily performance data.

Automated Weekly Client Report

Generate and email weekly performance reports automatically.

Spend Anomaly Detector

Alert when daily spend deviates significantly from normal.

Conversion Drop Alert

Get notified immediately when conversions drop significantly.

Monthly Summary Email

Automated end-of-month summary sent to stakeholders.

CPA Threshold Alert

Alert when campaign CPA exceeds your target threshold.

Daily Data Warehouse Sync

Automatically sync daily ad data to BigQuery.

ROAS Alert System

Get notified when ROAS drops below profitable thresholds.

New Campaign Launch Checklist

Automated checklist when a new campaign is detected.

Weekly Competitive Position Report

Automated weekly report on your auction competitive position.

Quality Score Degradation Alert

Get alerted when keyword quality scores drop.

Ad Disapproval Alert

Get notified immediately when ads are disapproved.

Impression Share Drop Alert

Alert when you're losing impression share to competitors.

Full Customer Journey Tracker

Map the complete journey from ad click to purchase to repeat buyer.

True E-commerce ROAS Calculator

Calculate real ROAS including refunds, COGS, and shipping.

Unified Reporting Dashboard Data

Prepare data for a unified dashboard across all platforms.

Email Segment Performance by Ad Source

Analyze how ad-acquired customers perform in email campaigns.

Product-Level Ad Attribution

Attribute ad spend to specific products sold.

LTV by Acquisition Channel

Calculate customer lifetime value by how they were acquired.

Weekly Wins Slack Celebration

Automated Slack message celebrating the week's best performers.

Cross-Platform Frequency Analysis

Understand total ad exposure across all platforms.

Incrementality Test Design

Design a holdout test to measure true ad incrementality.

GA4 Segments to Ad Audiences

Identify high-value GA4 segments to use as ad audiences.

Budget Optimization Model

Data-driven budget allocation recommendations across platforms.

First-Party Data Strategy Assessment

Evaluate your first-party data readiness for a cookieless future.

Agency Client Onboarding in 1 Hour

Complete discovery, audit, and baseline for new clients.

Live Sales Demo Audit

Generate a real-time audit during a sales call.

Executive Board Deck Data

Pull all data needed for a quarterly board presentation.

Growth Engineer's Funnel Debugger

Identify where conversions are leaking across the funnel.

Market Expansion Analysis

Assess new market opportunities based on current performance.

Brand vs Performance Budget Split

Optimize the balance between brand and performance marketing.

Seasonal Performance Planning

Plan budget and creative for upcoming seasonal peaks.