Reference
Google Ads recipes
Browse 66 recipes using Google Ads data.
On this page
Connect the required accounts and your AI assistant, then confirm the workspace and client context. Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.
By difficulty
| Difficulty | Recipes |
|---|---|
| Beginner | 17 |
| Intermediate | 38 |
| Advanced | 11 |
By category
- Reporting · 11 recipes
- Optimization · 17 recipes
- Auditing · 2 recipes
- Creative Analysis · 1 recipes
- Attribution · 3 recipes
- Forecasting · 2 recipes
- Onboarding · 3 recipes
- Integration · 27 recipes
All Google Ads recipes
| Recipe | Use for | Difficulty / estimated time | Platforms |
|---|---|---|---|
| Daily Performance Pulse | 60-second overview of all ad accounts. Perfect for morning check-ins. | Beginner · 5 minutes | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads |
| List All Connected Accounts | See all your connected ad accounts across platforms in one view. | Beginner · 5 minutes | Meta Ads, Google Ads, Google Analytics, LinkedIn Ads, TikTok Ads |
| Campaign Status Check | Quick overview of which campaigns are active, paused, or need attention. | Beginner · 5 minutes | Meta Ads, Google Ads |
| Monthly Spend Tracker | Track your month-to-date ad spend across all platforms. | Beginner · 5 minutes | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads |
| Top 5 Campaigns by ROAS | Instantly identify your best performing campaigns by return on ad spend. | Beginner · 5 minutes | Meta Ads, Google Ads |
| Worst Performing Campaigns | Find campaigns that are draining budget without results. | Beginner · 5 minutes | Meta Ads, Google Ads |
| Keyword Quick Check | See your top and worst performing keywords in Google Ads. | Beginner · 5 minutes | Google Ads |
| Device Performance Breakdown | See how your ads and website perform across mobile, desktop, and tablet. | Beginner · 5 minutes | Google Analytics, Meta Ads, Google Ads |
| Budget Pacing Check | Are you on track to hit your monthly budget targets? | Beginner · 5 minutes | Meta Ads, Google Ads, LinkedIn Ads |
| CTR Quick Scan | Find ads with below-average click-through rates. | Beginner · 5 minutes | Meta Ads, Google Ads |
| Campaign Spend Distribution | Visualize how your budget is distributed across campaigns. | Beginner · 5 minutes | Meta Ads, Google Ads |
| Search Impression Share | Check how much of the available search traffic you're capturing. | Beginner · 5 minutes | Google Ads |
| Geographic Performance | See which countries or regions are performing best. | Beginner · 5 minutes | Meta Ads, Google Ads, Google Analytics |
| Quick Account Health | 5-point health check for your ad accounts. | Beginner · 5 minutes | Meta Ads, Google Ads |
| Week-over-Week Comparison | Compare this week's performance to last week. | Beginner · 5 minutes | Meta Ads, Google Ads, Google Analytics |
| Discover Available Skills | See what expert marketing skills are available to help you. | Beginner · 5 minutes | Meta Ads, Google Ads, Google Analytics, LinkedIn Ads, TikTok Ads |
| Which Number Should I Believe? | Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges. | Intermediate · 30 minutes | Meta Ads, Google Ads, Google Analytics, TikTok Ads |
| Comprehensive Account Audit | Deep audit of your ad account covering structure, targeting, budget, and performance. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| Google Ads Quality Score Rescue | Find and fix low quality score keywords to reduce CPCs and improve ad rank. | Intermediate · 30 minutes | Google Ads |
| Search Term Mining | Find new keyword opportunities and negative keyword candidates from search terms. | Intermediate · 30 minutes | Google Ads |
| Dayparting Optimization | Find the best hours and days to run your ads based on performance data. | Intermediate · 30 minutes | Google Ads, Meta Ads |
| Competitor Auction Insights | Understand your competitive position in Google Ads auctions. | Intermediate · 30 minutes | Google Ads |
| Landing Page Performance Analysis | Deep dive into which landing pages convert best from paid traffic. | Intermediate · 30 minutes | Google Analytics, Meta Ads, Google Ads |
| Campaign Scaling Analysis | Identify which campaigns can handle more budget without efficiency loss. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| Bid Strategy Effectiveness | Compare how different bid strategies perform across your campaigns. | Intermediate · 30 minutes | Google Ads, Meta Ads |
| Demographic Performance Insights | Understand which age and gender segments perform best. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| Remarketing Performance Analysis | Evaluate the effectiveness of your remarketing campaigns. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| Shopping Feed Health Check | Analyze your Google Shopping feed for optimization opportunities. | Intermediate · 30 minutes | Google Ads |
| 30-Day Performance Trend Analysis | Identify trends and patterns in your performance over the past month. | Intermediate · 30 minutes | Meta Ads, Google Ads, Google Analytics |
| Marketing Channel Mix Analysis | Evaluate how your budget is distributed across channels and its effectiveness. | Intermediate · 30 minutes | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Google Analytics |
| Ad Copy Performance Analysis | Analyze which headlines and descriptions resonate best with your audience. | Intermediate · 30 minutes | Google Ads |
| Conversion Lag Analysis | Understand how long it takes users to convert after clicking your ads. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| Automated Budget Pacing Alerts | Get Slack notifications when budget pacing deviates from target. | Intermediate · 1 hour | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads |
| Daily Slack Performance Digest | Automated morning summary of all ad platform performance. | Intermediate · 1 hour | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads |
| Automated Google Sheets Report | Auto-populate a Google Sheet with daily performance data. | Intermediate · 1 hour | Meta Ads, Google Ads |
| Automated Weekly Client Report | Generate and email weekly performance reports automatically. | Intermediate · 1 hour | Meta Ads, Google Ads |
| Spend Anomaly Detector | Alert when daily spend deviates significantly from normal. | Intermediate · 1 hour | Meta Ads, Google Ads |
| Conversion Drop Alert | Get notified immediately when conversions drop significantly. | Intermediate · 1 hour | Meta Ads, Google Ads |
| Monthly Summary Email | Automated end-of-month summary sent to stakeholders. | Intermediate · 1 hour | Meta Ads, Google Ads, Google Analytics |
| CPA Threshold Alert | Alert when campaign CPA exceeds your target threshold. | Intermediate · 1 hour | Meta Ads, Google Ads |
| Daily Data Warehouse Sync | Automatically sync daily ad data to BigQuery. | Advanced · 1 hour | Meta Ads, Google Ads, Google Analytics |
| ROAS Alert System | Get notified when ROAS drops below profitable thresholds. | Intermediate · 1 hour | Meta Ads, Google Ads |
| New Campaign Launch Checklist | Automated checklist when a new campaign is detected. | Intermediate · 1 hour | Meta Ads, Google Ads |
| Weekly Competitive Position Report | Automated weekly report on your auction competitive position. | Intermediate · 1 hour | Google Ads |
| Quality Score Degradation Alert | Get alerted when keyword quality scores drop. | Intermediate · 1 hour | Google Ads |
| Ad Disapproval Alert | Get notified immediately when ads are disapproved. | Intermediate · 1 hour | Meta Ads, Google Ads |
| Impression Share Drop Alert | Alert when you're losing impression share to competitors. | Intermediate · 1 hour | Google Ads |
| Full Customer Journey Tracker | Map the complete journey from ad click to purchase to repeat buyer. | Advanced · 1 hour | Meta Ads, Google Ads, Google Analytics |
| True E-commerce ROAS Calculator | Calculate real ROAS including refunds, COGS, and shipping. | Advanced · 1 hour | Meta Ads, Google Ads, Google Analytics |
| Unified Reporting Dashboard Data | Prepare data for a unified dashboard across all platforms. | Intermediate · 1 hour | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Google Analytics |
| Acquisition Channel Performance Comparison | Analyze how customers from different ad platforms convert and engage. | Intermediate · 30 minutes | Meta Ads, Google Ads, Google Analytics |
| Product-Level Ad Attribution | Attribute ad spend to specific products using Google Shopping and GA4 data. | Advanced · 1 hour | Meta Ads, Google Ads, Google Analytics |
| LTV by Acquisition Channel | Calculate customer lifetime value by how they were acquired. | Advanced · 1 hour | Meta Ads, Google Ads, Google Analytics |
| Weekly Wins Slack Celebration | Automated Slack message celebrating the week's best performers. | Beginner · 30 minutes | Meta Ads, Google Ads |
| Cross-Platform Frequency Analysis | Understand total ad exposure across all platforms. | Advanced · 30 minutes | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads |
| Incrementality Test Design | Design a holdout test to measure true ad incrementality. | Advanced · 1 hour | Meta Ads, Google Ads |
| GA4 Segments to Ad Audiences | Identify high-value GA4 segments to use as ad audiences. | Intermediate · 30 minutes | Google Analytics, Meta Ads, Google Ads |
| Budget Optimization Model | Data-driven budget allocation recommendations across platforms. | Advanced · 1 hour | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads |
| First-Party Data Strategy Assessment | Evaluate your first-party data readiness for a cookieless future. | Advanced · 1 hour | Google Analytics, Meta Ads, Google Ads |
| Agency Client Onboarding in 1 Hour | Complete discovery, audit, and baseline for new clients. | Intermediate · 1 hour | Meta Ads, Google Ads, Google Analytics |
| Live Sales Demo Audit | Generate a real-time audit during a sales call. | Intermediate · 15 minutes | Meta Ads, Google Ads |
| Executive Board Deck Data | Pull all data needed for a quarterly board presentation. | Intermediate · 1 hour | Meta Ads, Google Ads, LinkedIn Ads, Google Analytics |
| Growth Engineer's Funnel Debugger | Identify where conversions are leaking across the funnel. | Intermediate · 30 minutes | Meta Ads, Google Ads, Google Analytics |
| Market Expansion Analysis | Assess new market opportunities based on current performance. | Advanced · 1 hour | Meta Ads, Google Ads, Google Analytics |
| Brand vs Performance Budget Split | Optimize the balance between brand and performance marketing. | Advanced · 1 hour | Meta Ads, Google Ads, LinkedIn Ads |
| Seasonal Performance Planning | Plan budget and creative for upcoming seasonal peaks. | Intermediate · 30 minutes | Meta Ads, Google Ads |
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