Google Ads Recipes

Reporting

Daily Performance Pulse

60-second overview of all ad accounts. Perfect for morning check-ins.

Reporting

List All Connected Accounts

See all your connected ad accounts across platforms in one view.

Reporting

Campaign Status Check

Quick overview of which campaigns are active, paused, or need attention.

Reporting

Monthly Spend Tracker

Track your month-to-date ad spend across all platforms.

Optimization

Top 5 Campaigns by ROAS

Instantly identify your best performing campaigns by return on ad spend.

Optimization

Worst Performing Campaigns

Find campaigns that are draining budget without results.

Optimization

Keyword Quick Check

See your top and worst performing keywords in Google Ads.

Reporting

Device Performance Breakdown

See how your ads and website perform across mobile, desktop, and tablet.

Reporting

Budget Pacing Check

Are you on track to hit your monthly budget targets?

Optimization

CTR Quick Scan

Find ads with below-average click-through rates.

Reporting

Campaign Spend Distribution

Visualize how your budget is distributed across campaigns.

Optimization

Search Impression Share

Check how much of the available search traffic you're capturing.

Reporting

Geographic Performance

See which countries or regions are performing best.

Auditing

Quick Account Health

5-point health check for your ad accounts.

Reporting

Week-over-Week Comparison

Compare this week's performance to last week.

Onboarding

Discover Available Skills

See what expert marketing skills are available to help you.

Attribution

Which Number Should I Believe?

Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges.

Auditing

Comprehensive Account Audit

Deep audit of your ad account covering structure, targeting, budget, and performance.

Optimization

Google Ads Quality Score Rescue

Find and fix low quality score keywords to reduce CPCs and improve ad rank.

Optimization

Search Term Mining

Find new keyword opportunities and negative keyword candidates from search terms.

Optimization

Dayparting Optimization

Find the best hours and days to run your ads based on performance data.

Optimization

Competitor Auction Insights

Understand your competitive position in Google Ads auctions.

Optimization

Landing Page Performance Analysis

Deep dive into which landing pages convert best from paid traffic.

Optimization

Campaign Scaling Analysis

Identify which campaigns can handle more budget without efficiency loss.

Optimization

Bid Strategy Effectiveness

Compare how different bid strategies perform across your campaigns.

Optimization

Demographic Performance Insights

Understand which age and gender segments perform best.

Optimization

Remarketing Performance Analysis

Evaluate the effectiveness of your remarketing campaigns.

Optimization

Shopping Feed Health Check

Analyze your Google Shopping feed for optimization opportunities.

Reporting

30-Day Performance Trend Analysis

Identify trends and patterns in your performance over the past month.

Attribution

Marketing Channel Mix Analysis

Evaluate how your budget is distributed across channels and its effectiveness.

Creative Analysis

Ad Copy Performance Analysis

Analyze which headlines and descriptions resonate best with your audience.

Attribution

Conversion Lag Analysis

Understand how long it takes users to convert after clicking your ads.

Integration

Automated Budget Pacing Alerts

Get Slack notifications when budget pacing deviates from target.

Integration

Daily Slack Performance Digest

Automated morning summary of all ad platform performance.

Integration

Automated Google Sheets Report

Auto-populate a Google Sheet with daily performance data.

Integration

Automated Weekly Client Report

Generate and email weekly performance reports automatically.

Integration

Spend Anomaly Detector

Alert when daily spend deviates significantly from normal.

Integration

Conversion Drop Alert

Get notified immediately when conversions drop significantly.

Integration

Monthly Summary Email

Automated end-of-month summary sent to stakeholders.

Integration

CPA Threshold Alert

Alert when campaign CPA exceeds your target threshold.

Integration

Daily Data Warehouse Sync

Automatically sync daily ad data to BigQuery.

Integration

ROAS Alert System

Get notified when ROAS drops below profitable thresholds.

Integration

New Campaign Launch Checklist

Automated checklist when a new campaign is detected.

Integration

Weekly Competitive Position Report

Automated weekly report on your auction competitive position.

Integration

Quality Score Degradation Alert

Get alerted when keyword quality scores drop.

Integration

Ad Disapproval Alert

Get notified immediately when ads are disapproved.

Integration

Impression Share Drop Alert

Alert when you're losing impression share to competitors.

Integration

Full Customer Journey Tracker

Map the complete journey from ad click to purchase to repeat buyer.

Integration

True E-commerce ROAS Calculator

Calculate real ROAS including refunds, COGS, and shipping.

Integration

Unified Reporting Dashboard Data

Prepare data for a unified dashboard across all platforms.

Integration

Acquisition Channel Performance Comparison

Analyze how customers from different ad platforms convert and engage.

Integration

Product-Level Ad Attribution

Attribute ad spend to specific products using Google Shopping and GA4 data.

Integration

LTV by Acquisition Channel

Calculate customer lifetime value by how they were acquired.

Integration

Weekly Wins Slack Celebration

Automated Slack message celebrating the week's best performers.

Integration

Cross-Platform Frequency Analysis

Understand total ad exposure across all platforms.

Integration

Incrementality Test Design

Design a holdout test to measure true ad incrementality.

Integration

GA4 Segments to Ad Audiences

Identify high-value GA4 segments to use as ad audiences.

Integration

Budget Optimization Model

Data-driven budget allocation recommendations across platforms.

Integration

First-Party Data Strategy Assessment

Evaluate your first-party data readiness for a cookieless future.

Onboarding

Agency Client Onboarding in 1 Hour

Complete discovery, audit, and baseline for new clients.

Onboarding

Live Sales Demo Audit

Generate a real-time audit during a sales call.

Reporting

Executive Board Deck Data

Pull all data needed for a quarterly board presentation.

Optimization

Growth Engineer's Funnel Debugger

Identify where conversions are leaking across the funnel.

Forecasting

Market Expansion Analysis

Assess new market opportunities based on current performance.

Optimization

Brand vs Performance Budget Split

Optimize the balance between brand and performance marketing.

Forecasting

Seasonal Performance Planning

Plan budget and creative for upcoming seasonal peaks.