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OptimizationPro
Brand vs Performance Budget Split
Optimize the balance between brand and performance marketing.
1 hour
AdvancedLevel:
Strategic valuePlatforms
Best For
Prerequisites
- Both brand and performance campaigns running
Tools Used
meta_get_insightsCampaign type analysisgoogle_ads_run_gaqlBrand vs non-brandga4_run_reportBrand lift indicatorsPrompts
Copy these prompts and paste them into Claude, ChatGPT, or any connected AI assistant with Ad Superpowers.
Brand vs Performance
Analyze my brand vs performance marketing split. Compare the direct ROAS of performance campaigns to the broader impact of brand campaigns (branded search lift, direct traffic changes). Recommend optimal budget allocation.
Expected output: Brand vs performance analysis with allocation recommendations