Reference

Seasonal Performance Planning

Plan budget and creative for upcoming seasonal peaks.

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Category: Forecasting. Difficulty: Intermediate. Estimated time: 30 minutes. Estimated time saved: 4h. These estimates depend on your account and task.

Platforms

Best for

Prerequisites

12 months of historical data preferred

Connect the required accounts and your AI assistant, then confirm the workspace and client context. Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

Tools used

Tool	Purpose
`meta_get_insights`	Historical performance
`google_ads_run_gaql`	Historical performance

The tools available to your assistant depend on account connections, workspace permissions and client support. Browse the tool catalog.

Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

Seasonal Planning

Analyze my historical performance to identify seasonal patterns. When are my peak periods? How do CPAs and ROAS change throughout the year? Recommend a budget and bidding strategy for the upcoming high season.

Expected output: Seasonal analysis with planning recommendations

Automation

This recipe is intended for an interactive run. Review the result with your assistant before proceeding.

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