Growth Engineer Recipes
Data-driven experimentation, attribution modeling, and scaling strategies. Build systems that drive sustainable growth.
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All Recipes for Growth Engineer
Website Traffic Sources
See where your website traffic is coming from in GA4.
Top Landing Pages
Identify your best performing landing pages by traffic and engagement.
Device Performance Breakdown
See how your ads and website perform across mobile, desktop, and tablet.
GA4 Conversion Events
List all conversion events and their counts in GA4.
Active Users Trend
See your daily active users trend over the past week.
Which Number Should I Believe?
Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges.
Conversion Funnel Analysis
Map your customer journey from click to conversion with drop-off analysis.
Landing Page Performance Analysis
Deep dive into which landing pages convert best from paid traffic.
User Cohort Analysis
Analyze how different user cohorts perform over time.
Content Performance Analysis
Analyze which blog posts and pages drive the most valuable traffic.
Cross-Device User Journey
Understand how users move between devices before converting.
Conversion Lag Analysis
Understand how long it takes users to convert after clicking your ads.
New vs Returning Customer Analysis
Compare how new and returning customers behave and convert.
Site Speed Impact Analysis
Understand how page speed affects your conversion rates.
Daily Data Warehouse Sync
Automatically sync daily ad data to BigQuery.
Landing Page Health Monitor
Monitor landing page performance and alert on issues.
BigQuery Custom Attribution Model
Build a custom multi-touch attribution model using GA4 raw data in BigQuery.
Full Customer Journey Tracker
Map the complete journey from ad click to purchase to repeat buyer.
Email Segment Performance by Ad Source
Analyze how ad-acquired customers perform in email campaigns.
LTV by Acquisition Channel
Calculate customer lifetime value by how they were acquired.
Incrementality Test Design
Design a holdout test to measure true ad incrementality.
GA4 Segments to Ad Audiences
Identify high-value GA4 segments to use as ad audiences.
First-Party Data Strategy Assessment
Evaluate your first-party data readiness for a cookieless future.
Growth Engineer's Funnel Debugger
Identify where conversions are leaking across the funnel.
Market Expansion Analysis
Assess new market opportunities based on current performance.
A/B Test Ad Creative
Duplicate a winning ad with creative variations to test new headlines, images, or CTAs.