BigQuery Custom Attribution Model

Build a custom multi-touch attribution model using GA4 raw data in BigQuery.

1 hour

Advanced

Level:

20h/month

Platforms

Google Analytics

Integrations

BigQuery

Best For

Growth Engineer

Prerequisites

GA4 BigQuery export enabled
SQL knowledge

Tools Used

ga4_run_reportValidate against GA4

Prompts

Copy these prompts and paste them into Claude, ChatGPT, or any connected AI assistant with Ad Superpowers.

Custom Attribution

Help me design a custom multi-touch attribution model using my GA4 BigQuery export. I want to use a position-based model (40/20/40) but weighted by time decay. Show me the SQL query structure.

Expected output: SQL query for custom attribution model with explanation

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