
Google Analytics Recipes
Recipes for Google Analytics 4. Website analytics, traffic sources, user behavior, conversion tracking, and custom reports.
By Difficulty
By Category
All Google Analytics Recipes
List All Connected Accounts
See all your connected ad accounts across platforms in one view.
Website Traffic Sources
See where your website traffic is coming from in GA4.
Top Landing Pages
Identify your best performing landing pages by traffic and engagement.
Device Performance Breakdown
See how your ads and website perform across mobile, desktop, and tablet.
GA4 Conversion Events
List all conversion events and their counts in GA4.
Active Users Trend
See your daily active users trend over the past week.
Geographic Performance
See which countries or regions are performing best.
Week-over-Week Comparison
Compare this week's performance to last week.
Discover Available Skills
See what expert marketing skills are available to help you.
Which Number Should I Believe?
Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges.
Conversion Funnel Analysis
Map your customer journey from click to conversion with drop-off analysis.
Landing Page Performance Analysis
Deep dive into which landing pages convert best from paid traffic.
User Cohort Analysis
Analyze how different user cohorts perform over time.
Content Performance Analysis
Analyze which blog posts and pages drive the most valuable traffic.
Cross-Device User Journey
Understand how users move between devices before converting.
30-Day Performance Trend Analysis
Identify trends and patterns in your performance over the past month.
Marketing Channel Mix Analysis
Evaluate how your budget is distributed across channels and its effectiveness.
New vs Returning Customer Analysis
Compare how new and returning customers behave and convert.
Site Speed Impact Analysis
Understand how page speed affects your conversion rates.
Monthly Summary Email
Automated end-of-month summary sent to stakeholders.
Daily Data Warehouse Sync
Automatically sync daily ad data to BigQuery.
Landing Page Health Monitor
Monitor landing page performance and alert on issues.
BigQuery Custom Attribution Model
Build a custom multi-touch attribution model using GA4 raw data in BigQuery.
Full Customer Journey Tracker
Map the complete journey from ad click to purchase to repeat buyer.
Unified Reporting Dashboard Data
Prepare data for a unified dashboard across all platforms.
GA4 Segments to Ad Audiences
Identify high-value GA4 segments to use as ad audiences.
First-Party Data Strategy Assessment
Evaluate your first-party data readiness for a cookieless future.
Agency Client Onboarding in 1 Hour
Complete discovery, audit, and baseline for new clients.
Executive Board Deck Data
Pull all data needed for a quarterly board presentation.
Growth Engineer's Funnel Debugger
Identify where conversions are leaking across the funnel.
Market Expansion Analysis
Assess new market opportunities based on current performance.




