Back to Platforms
Google Analytics
31 recipes18 free

Google Analytics Recipes

Recipes for Google Analytics 4. Website analytics, traffic sources, user behavior, conversion tracking, and custom reports.

5 featured recipes for Google Analytics

By Difficulty

9
Beginner (5 min)
17
Intermediate (30 min)
5
Advanced (1 hour)

By Category

All Google Analytics Recipes

Reporting
Free

List All Connected Accounts

See all your connected ad accounts across platforms in one view.

Meta AdsGoogle AdsGoogle AnalyticsLinkedIn Ads+1 more
Beginner5 minutes
10min
Reporting
Free

Website Traffic Sources

See where your website traffic is coming from in GA4.

Google Analytics
Beginner5 minutes
15min
Reporting
Free

Top Landing Pages

Identify your best performing landing pages by traffic and engagement.

Google Analytics
Beginner5 minutes
15min
Reporting
Free

Device Performance Breakdown

See how your ads and website perform across mobile, desktop, and tablet.

Google AnalyticsMeta AdsGoogle Ads
Beginner5 minutes
20min
Reporting
Free

GA4 Conversion Events

List all conversion events and their counts in GA4.

Google Analytics
Beginner5 minutes
15min
Reporting
Free

Active Users Trend

See your daily active users trend over the past week.

Google Analytics
Beginner5 minutes
10minAutomatable
Reporting
Free

Geographic Performance

See which countries or regions are performing best.

Meta AdsGoogle AdsGoogle Analytics
Beginner5 minutes
20min
Reporting
Free

Week-over-Week Comparison

Compare this week's performance to last week.

Meta AdsGoogle AdsGoogle Analytics
Beginner5 minutes
25minAutomatable
Onboarding
Free

Discover Available Skills

See what expert marketing skills are available to help you.

Meta AdsGoogle AdsGoogle AnalyticsLinkedIn Ads+1 more
Beginner5 minutes
10min
AttributionFeatured
Pro

Which Number Should I Believe?

Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges.

Meta AdsGoogle AdsGoogle AnalyticsTikTok Ads
Intermediate30 minutes
8h/month
Attribution
Free

Conversion Funnel Analysis

Map your customer journey from click to conversion with drop-off analysis.

Google Analytics
Intermediate30 minutes
3h
Optimization
Free

Landing Page Performance Analysis

Deep dive into which landing pages convert best from paid traffic.

Google AnalyticsMeta AdsGoogle Ads
Intermediate30 minutes
3h
Attribution
Free

User Cohort Analysis

Analyze how different user cohorts perform over time.

Google Analytics
Intermediate30 minutes
4h
Reporting
Free

Content Performance Analysis

Analyze which blog posts and pages drive the most valuable traffic.

Google Analytics
Intermediate30 minutes
3h
Attribution
Free

Cross-Device User Journey

Understand how users move between devices before converting.

Google Analytics
Intermediate30 minutes
3h
Reporting
Free

30-Day Performance Trend Analysis

Identify trends and patterns in your performance over the past month.

Meta AdsGoogle AdsGoogle Analytics
Intermediate30 minutes
3hAutomatable
AttributionFeatured
Pro

Marketing Channel Mix Analysis

Evaluate how your budget is distributed across channels and its effectiveness.

Meta AdsGoogle AdsLinkedIn AdsTikTok Ads+1 more
Intermediate30 minutes
4h
Attribution
Free

New vs Returning Customer Analysis

Compare how new and returning customers behave and convert.

Google Analytics
Intermediate30 minutes
2h
Optimization
Free

Site Speed Impact Analysis

Understand how page speed affects your conversion rates.

Google Analytics
Intermediate30 minutes
3h
Integration
Pro

Monthly Summary Email

Automated end-of-month summary sent to stakeholders.

Meta AdsGoogle AdsGoogle Analytics
Intermediate1 hour
4h/monthAutomatable
Integration
Team

Daily Data Warehouse Sync

Automatically sync daily ad data to BigQuery.

Meta AdsGoogle AdsGoogle Analytics
Advanced1 hour
10h/monthAutomatable
Integration
Pro

Landing Page Health Monitor

Monitor landing page performance and alert on issues.

Google Analytics
Intermediate1 hour
2h/weekAutomatable
IntegrationFeatured
Team

BigQuery Custom Attribution Model

Build a custom multi-touch attribution model using GA4 raw data in BigQuery.

Google Analytics
Advanced1 hour
20h/month
IntegrationFeatured
Team

Full Customer Journey Tracker

Map the complete journey from ad click to purchase to repeat buyer.

Meta AdsGoogle AdsGoogle AnalyticsShopify+1 more
Advanced1 hour
8h/month
Integration
Pro

Unified Reporting Dashboard Data

Prepare data for a unified dashboard across all platforms.

Meta AdsGoogle AdsLinkedIn AdsTikTok Ads+1 more
Intermediate1 hour
8h/monthAutomatable
Integration
Free

GA4 Segments to Ad Audiences

Identify high-value GA4 segments to use as ad audiences.

Google AnalyticsMeta AdsGoogle Ads
Intermediate30 minutes
3h/month
Integration
Team

First-Party Data Strategy Assessment

Evaluate your first-party data readiness for a cookieless future.

Google AnalyticsMeta AdsGoogle Ads
Advanced1 hour
Strategic value
OnboardingFeatured
Pro

Agency Client Onboarding in 1 Hour

Complete discovery, audit, and baseline for new clients.

Meta AdsGoogle AdsGoogle Analytics
Intermediate1 hour
4h
Reporting
Pro

Executive Board Deck Data

Pull all data needed for a quarterly board presentation.

Meta AdsGoogle AdsLinkedIn AdsGoogle Analytics
Intermediate1 hour
8h/quarterAutomatable
Optimization
Pro

Growth Engineer's Funnel Debugger

Identify where conversions are leaking across the funnel.

Meta AdsGoogle AdsGoogle Analytics
Intermediate30 minutes
4h
Forecasting
Pro

Market Expansion Analysis

Assess new market opportunities based on current performance.

Meta AdsGoogle AdsGoogle Analytics
Advanced1 hour
10h

Other Platforms