35 recipes
Google Analytics Recipes
Recipes for Google Analytics 4. Website analytics, traffic sources, user behavior, conversion tracking, and custom reports.
5 featured recipes for Google Analytics
By Difficulty
9
Beginner (5 min)
18
Intermediate (30 min)
8
Advanced (1 hour)
By Category
All Google Analytics Recipes
Reporting
List All Connected Accounts
See all your connected ad accounts across platforms in one view.
Reporting
Website Traffic Sources
See where your website traffic is coming from in GA4.
Reporting
Top Landing Pages
Identify your best performing landing pages by traffic and engagement.
Reporting
Device Performance Breakdown
See how your ads and website perform across mobile, desktop, and tablet.
Reporting
GA4 Conversion Events
List all conversion events and their counts in GA4.
Reporting
Active Users Trend
See your daily active users trend over the past week.
Reporting
Geographic Performance
See which countries or regions are performing best.
Reporting
Week-over-Week Comparison
Compare this week's performance to last week.
Onboarding
Discover Available Skills
See what expert marketing skills are available to help you.
Attribution
Which Number Should I Believe?
Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges.
Attribution
Conversion Funnel Analysis
Map your customer journey from click to conversion with drop-off analysis.
Optimization
Landing Page Performance Analysis
Deep dive into which landing pages convert best from paid traffic.
Attribution
User Cohort Analysis
Analyze how different user cohorts perform over time.
Reporting
Content Performance Analysis
Analyze which blog posts and pages drive the most valuable traffic.
Attribution
Cross-Device User Journey
Understand how users move between devices before converting.
Reporting
30-Day Performance Trend Analysis
Identify trends and patterns in your performance over the past month.
Attribution
Marketing Channel Mix Analysis
Evaluate how your budget is distributed across channels and its effectiveness.
Attribution
New vs Returning Customer Analysis
Compare how new and returning customers behave and convert.
Optimization
Site Speed Impact Analysis
Understand how page speed affects your conversion rates.
Integration
Monthly Summary Email
Automated end-of-month summary sent to stakeholders.
Integration
Daily Data Warehouse Sync
Automatically sync daily ad data to BigQuery.
Integration
Landing Page Health Monitor
Monitor landing page performance and alert on issues.
Integration
BigQuery Custom Attribution Model
Build a custom multi-touch attribution model using GA4 raw data in BigQuery.
Integration
Full Customer Journey Tracker
Map the complete journey from ad click to purchase to repeat buyer.
Integration
True E-commerce ROAS Calculator
Calculate real ROAS including refunds, COGS, and shipping.
Integration
Unified Reporting Dashboard Data
Prepare data for a unified dashboard across all platforms.
Integration
Acquisition Channel Performance Comparison
Analyze how customers from different ad platforms convert and engage.
Integration
Product-Level Ad Attribution
Attribute ad spend to specific products using Google Shopping and GA4 data.
Integration
LTV by Acquisition Channel
Calculate customer lifetime value by how they were acquired.
Integration
GA4 Segments to Ad Audiences
Identify high-value GA4 segments to use as ad audiences.
Integration
First-Party Data Strategy Assessment
Evaluate your first-party data readiness for a cookieless future.
Onboarding
Agency Client Onboarding in 1 Hour
Complete discovery, audit, and baseline for new clients.
Reporting
Executive Board Deck Data
Pull all data needed for a quarterly board presentation.
Optimization
Growth Engineer's Funnel Debugger
Identify where conversions are leaking across the funnel.
Forecasting
Market Expansion Analysis
Assess new market opportunities based on current performance.
