Performance Marketeer Recipes
Recipes for day-to-day campaign optimization, reporting, and performance analysis. Master your metrics and find optimization opportunities fast.
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All Recipes for Performance Marketeer
Daily Performance Pulse
60-second overview of all ad accounts. Perfect for morning check-ins.
List All Connected Accounts
See all your connected ad accounts across platforms in one view.
Campaign Status Check
Quick overview of which campaigns are active, paused, or need attention.
Monthly Spend Tracker
Track your month-to-date ad spend across all platforms.
Top 5 Campaigns by ROAS
Instantly identify your best performing campaigns by return on ad spend.
Worst Performing Campaigns
Find campaigns that are draining budget without results.
Keyword Quick Check
See your top and worst performing keywords in Google Ads.
Website Traffic Sources
See where your website traffic is coming from in GA4.
Top Landing Pages
Identify your best performing landing pages by traffic and engagement.
Device Performance Breakdown
See how your ads and website perform across mobile, desktop, and tablet.
Preview Ad Creatives
See thumbnails and details of your active ad creatives.
LinkedIn Lead Count
Quick count of leads generated from LinkedIn campaigns.
TikTok Video View Stats
See how your TikTok video ads are performing.
GA4 Conversion Events
List all conversion events and their counts in GA4.
Budget Pacing Check
Are you on track to hit your monthly budget targets?
CTR Quick Scan
Find ads with below-average click-through rates.
Campaign Spend Distribution
Visualize how your budget is distributed across campaigns.
Audience Size Check
See the size of your custom and lookalike audiences.
Search Impression Share
Check how much of the available search traffic you're capturing.
Geographic Performance
See which countries or regions are performing best.
Ad Frequency Check
Check if your ads are being shown too often to the same people.
Quick Account Health
5-point health check for your ad accounts.
Week-over-Week Comparison
Compare this week's performance to last week.
Discover Available Skills
See what expert marketing skills are available to help you.
Which Number Should I Believe?
Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges.
Cross-Platform Creative Fatigue Scanner
Detect fatiguing creatives on Meta and TikTok before performance tanks. TikTok fatigues 4x faster!
Comprehensive Account Audit
Deep audit of your ad account covering structure, targeting, budget, and performance.
Google Ads Quality Score Rescue
Find and fix low quality score keywords to reduce CPCs and improve ad rank.
Search Term Mining
Find new keyword opportunities and negative keyword candidates from search terms.
Conversion Funnel Analysis
Map your customer journey from click to conversion with drop-off analysis.
Audience Overlap Detector
Find targeting overlap between campaigns that causes you to bid against yourself.
LinkedIn Lead Quality Scorer
Analyze lead quality from LinkedIn Lead Gen Forms vs landing pages.
TikTok Hook Effectiveness Analyzer
Analyze the first 2 seconds of your TikTok ads to optimize hooks.
Dayparting Optimization
Find the best hours and days to run your ads based on performance data.
Competitor Auction Insights
Understand your competitive position in Google Ads auctions.
Landing Page Performance Analysis
Deep dive into which landing pages convert best from paid traffic.
Campaign Scaling Analysis
Identify which campaigns can handle more budget without efficiency loss.
Learning Phase Tracker
Track which campaigns are in learning phase and when they'll exit.
Bid Strategy Effectiveness
Compare how different bid strategies perform across your campaigns.
Placement Performance Analysis
Find which ad placements deliver the best results.
Demographic Performance Insights
Understand which age and gender segments perform best.
Remarketing Performance Analysis
Evaluate the effectiveness of your remarketing campaigns.
Shopping Feed Health Check
Analyze your Google Shopping feed for optimization opportunities.
30-Day Performance Trend Analysis
Identify trends and patterns in your performance over the past month.
Ad Copy Performance Analysis
Analyze which headlines and descriptions resonate best with your audience.
Conversion Lag Analysis
Understand how long it takes users to convert after clicking your ads.
Video Ad Engagement Analysis
Deep dive into video ad performance with view completion analysis.
Automated Budget Pacing Alerts
Get Slack notifications when budget pacing deviates from target.
Automated Google Sheets Report
Auto-populate a Google Sheet with daily performance data.
Creative Fatigue Alert System
Get alerts when creatives start showing fatigue signals.
Conversion Drop Alert
Get notified immediately when conversions drop significantly.
CPA Threshold Alert
Alert when campaign CPA exceeds your target threshold.
ROAS Alert System
Get notified when ROAS drops below profitable thresholds.
New Campaign Launch Checklist
Automated checklist when a new campaign is detected.
Weekly Competitive Position Report
Automated weekly report on your auction competitive position.
Quality Score Degradation Alert
Get alerted when keyword quality scores drop.
Ad Disapproval Alert
Get notified immediately when ads are disapproved.
Learning Phase Exit Alert
Get notified when campaigns exit learning phase.
Impression Share Drop Alert
Alert when you're losing impression share to competitors.
Audience Size Change Alert
Get notified when audience sizes change significantly.
Performance-Driven Creative Brief for Canva
Generate creative briefs based on top performer analysis.
Cross-Platform Frequency Analysis
Understand total ad exposure across all platforms.
Competitive Creative Analysis
Analyze competitor ad creatives and identify opportunities.
Creative Testing Framework
Set up a systematic approach to creative testing.
Seasonal Performance Planning
Plan budget and creative for upcoming seasonal peaks.
Create a Meta Ads Campaign
Build a complete Meta Ads campaign from scratch — campaign, ad set, and ad — using AI to handle targeting and creative.
A/B Test Ad Creative
Duplicate a winning ad with creative variations to test new headlines, images, or CTAs.