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Reference

A/B Test Ad Creative

Duplicate a winning ad with creative variations to test new headlines, images, or CTAs.

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Category: Creative Analysis. Difficulty: Beginner. Estimated time: 5 minutes. Estimated time saved: 20min. These estimates depend on your account and task.

Platforms

Best for

Prerequisites

  • Meta Ads connected
  • Existing ad to duplicate

Connect the required accounts and your AI assistant, then confirm the workspace and client context. Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

Tools used

ToolPurpose
meta_get_creativesReview current ad creative
meta_duplicateDuplicate ad with variations

The tools available to your assistant depend on account connections, workspace permissions and client support. Browse the tool catalog.

Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

Duplicate with Variations

Show me the creative for ad [ad_id]. Then duplicate it with a new headline: '[new headline]' and CTA: SHOP_NOW. Keep everything else the same. Create it as paused.

Expected output: New ad created as a copy with updated headline and CTA, in PAUSED status

Automation

This recipe is marked as suitable for automation. It still needs a configured scheduler or automation service, account access and appropriate approval for writes. Saving a prompt or workflow does not schedule it.

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