Skills Library

Use cases:

• •Choose between Lowest Cost, Cost Cap, Bid Cap, and ROAS Goal
• •Budget allocation and scaling strategy planning
• •Bid optimization troubleshooting

Use cases:

• •Optimize account structure for better performance
• •Campaign consolidation recommendations
• •Naming conventions and organization

Use cases:

• •Create creative variation matrices
• •A/B testing creative elements
• •Format diversification (static, video, carousel)

Use cases:

• •Track learning phase status across ad sets
• •Identify learning limited issues
• •Optimize for faster learning phase exit

Use cases:

• •Diagnose sudden performance drops
• •Identify delivery issues and solutions
• •CPA/ROAS troubleshooting

Use cases:

• •Choose optimal attribution windows
• •Compare 1-day vs 7-day click attribution
• •Align attribution with business model

Use cases:

• •CAPI implementation planning
• •Event matching optimization
• •Deduplication and data quality

Use cases:

• •Improve EMQ scores
• •Customer information parameters setup
• •Data enrichment strategies

Use cases:

• •Design A/B test experiments
• •Calculate sample sizes and test duration
• •Analyze test results

Use cases:

• •Create primary text, headlines, and descriptions
• •Generate copy for different funnel stages
• •Adapt copy for different audiences

Use cases:

• •Detect overlapping audiences
• •Audience exclusion strategies
• •Optimize audience targeting

Use cases:

• •Identify fatiguing ads before performance drops
• •Optimal refresh timing (typically 2-week cycles)
• •Frequency threshold recommendations

Use cases:

• •Build awareness to conversion funnels
• •Retargeting sequence design
• •Budget allocation across funnel stages

Use cases:

• •Choose optimal lookalike percentages
• •Seed audience selection
• •Lookalike expansion strategy

Use cases:

• •Write hook-focused video scripts
• •Create scripts for different video lengths
• •UGC-style script frameworks

Use cases:

• •Create performance-based rules
• •Budget automation rules
• •Alert and notification rules

Use cases:

• •Pre-built analysis prompts
• •Reporting prompt templates
• •Custom prompt creation

Use cases:

• •Streamline campaign management
• •Batch operation workflows
• •Reporting automation

Use cases:

• •Full account health audit
• •Identify optimization opportunities
• •Client onboarding audits

Use cases:

• •Compare against industry averages
• •Set realistic KPI targets
• •Identify performance gaps

Use cases:

• •Product feed optimization
• •Catalog segmentation strategies
• •Dynamic creative optimization

Use cases:

• •GDPR compliance verification
• •iOS 14+ tracking setup review
• •Consent mode implementation

Use cases:

• •Calculate safe scaling percentages
• •Predict scaling impact on CPA
• •Horizontal vs vertical scaling

Use cases:

• •Choose between Maximize Conversions, Target CPA, and Target ROAS
• •Portfolio bid strategy setup
• •Value-based bidding configuration

Use cases:

• •Write GAQL queries for data extraction
• •Metric and dimension selection
• •Date range filtering and v23 migration

Use cases:

• •Conversions not showing up
• •Duplicate conversion issues
• •GA4 vs Google Ads discrepancies

Use cases:

• •Set up conversion actions correctly
• •Enhanced conversions implementation
• •Offline conversion import

Use cases:

• •Monitor asset performance ratings (Low/Good/Best)
• •Optimal refresh timing (4-8 week cycles)
• •PMax asset group optimization

Use cases:

• •Asset group optimization
• •Audience signals configuration
• •PMax troubleshooting

Use cases:

• •Complete PMax account audit
• •Asset group performance scoring
• •Channel breakdown evaluation

Use cases:

• •Zombie inventory detection
• •Listing group filter optimization
• •Custom label strategy for PMax

Use cases:

• •Brand traffic analysis in PMax
• •ROAS inflation detection
• •Brand exclusion setup

Use cases:

• •Standard Shopping vs PMax decision
• •Priority-based Shopping structures
• •Product group subdivision strategy

Use cases:

• •Product title and description optimization
• •Feed attribute best practices
• •Custom label strategies

Use cases:

• •Audience segment selection
• •First-party data strategies
• •Audience expansion tactics

Use cases:

• •Enhanced conversions for web
• •Enhanced conversions for leads
• •Customer Match integration

Use cases:

• •Link GA4 to Google Ads
• •Import GA4 conversions
• •Audience sharing setup

Use cases:

• •Website visitor remarketing
• •Customer list targeting
• •Similar audiences strategy

Use cases:

• •Campaign structure planning
• •Keyword grouping strategies
• •Ad copy best practices

Use cases:

• •Compare CPCs and CTRs by industry
• •Set realistic performance targets
• •Competitive analysis

Use cases:

• •Keyword research methodology
• •Match type strategy
• •Negative keyword planning

Use cases:

• •Diagnose Quality Score issues
• •Improve ad relevance
• •Landing page optimization tips

Use cases:

• •Budget increase planning
• •Impression share expansion
• •Geographic expansion strategy

Use cases:

• •Automated bid adjustments
• •Performance monitoring scripts
• •Reporting automation

Use cases:

• •Compare attribution models
• •Data-driven attribution setup
• •Cross-channel attribution

Use cases:

• •Account structure best practices
• •Campaign consolidation
• •Ad group organization

Use cases:

• •Auction insights analysis
• •Competitor ad research
• •Market share estimation

Use cases:

• •Track learning status
• •Minimize learning disruptions
• •Optimize for faster learning

Use cases:

• •Identify performance drops
• •Limited by budget issues
• •Low impression share analysis

Use cases:

• •Full account health audit
• •Identify wasted spend
• •Optimization opportunity scoring

Use cases:

• •Performance-based rules
• •Budget pacing rules
• •Alert automation

Use cases:

• •Demand Gen campaign setup
• •Creative asset requirements
• •Audience targeting strategy

Use cases:

• •Placement optimization
• •Responsive display ads
• •Audience targeting refinement

Use cases:

• •Asset group segmentation
• •Asset performance analysis
• •Signal optimization

Use cases:

• •YouTube campaign types selection
• •Video creative requirements
• •Audience targeting on YouTube

Use cases:

• •Data layer structure design
• •E-commerce data layer setup
• •GTM integration

Use cases:

• •Custom event implementation
• •Event parameters configuration
• •Enhanced measurement setup

Use cases:

• •Mark events as key events
• •Conversion counting options
• •Value assignment setup

Use cases:

• •New property setup checklist
• •Data stream configuration
• •Basic settings optimization

Use cases:

• •Behavior-based audiences
• •Sequential audiences
• •Predictive audience setup

Use cases:

• •Exclude converters from prospecting
• •Suppress existing customers
• •Multi-condition exclusions

Use cases:

• •Likely purchasers audience
• •Churn prediction audience
• •Predicted value segments

Use cases:

• •Enable Google Ads linking
• •Configure audience sharing
• •Remarketing list creation

Use cases:

• •Attribution model selection
• •Conversion path analysis
• •Cross-channel insights

Use cases:

• •Custom channel definitions
• •Fix miscategorized traffic
• •UTM parameter strategy

Use cases:

• •Set up conversion import
• •Choose which conversions to import
• •Primary vs secondary conversions

Use cases:

• •User-ID implementation
• •Cross-domain tracking
• •App + Web tracking

Use cases:

• •Product view and add to cart tracking
• •Purchase event implementation
• •Product-level reporting

Use cases:

• •View promotion events
• •Select promotion tracking
• •Promo code analysis

Use cases:

• •Revenue reporting setup
• •Product performance analysis
• •Customer lifetime value

Use cases:

• •API query construction
• •Custom dashboard data
• •Automated reporting

Use cases:

• •Enable BigQuery linking
• •Query GA4 raw data
• •Build custom reports

Use cases:

• •DebugView usage
• •Real-time validation
• •Data quality audits

Use cases:

• •Choose between Maximum Delivery, Manual Bidding, and Cost Cap
• •CPC vs CPM vs CPL optimization
• •Budget allocation for high-cost B2B platform

Use cases:

• •Understand inferred learning thresholds (50 conversions/week typical)
• •Budget requirements by objective (Lead Gen: €100-200/day minimum)
• •Edit impact guidelines and stabilization timelines

Use cases:

• •High CPL diagnosis (avg $5.58 CPC)
• •Low delivery and engagement fixes
• •Budget optimization for B2B campaigns

Use cases:

• •Compare CPL, CPC, CTR by industry
• •B2B campaign performance targets
• •Funnel stage benchmarks

Use cases:

• •DDMA 2025 Netherlands benchmarks (+4.5x CPL YoY)
• •Global/EMEA/NL cost comparisons
• •Cost anomaly detection and budget efficiency

Use cases:

• •CRM integration (Salesforce, HubSpot, Marketo)
• •Multi-touch attribution for 90-200+ day sales cycles
• •MQL/SQL tracking and pipeline attribution

Use cases:

• •Lead Gen Forms vs landing page decision
• •Quality vs quantity tradeoff analysis
• •CPL optimization and lead quality scoring

Use cases:

• •App event metrics and CPI benchmarks by vertical
• •MMP data reconciliation (AppsFlyer, Adjust, Branch)
• •iOS 14+ SKAN attribution guidance

Use cases:

• •Compare CTR, CPM, CPC by industry
• •Video ad format benchmarks
• •Seasonal performance patterns

Use cases:

• •Learning phase status monitoring
• •Edit impact prediction
• •Consolidation strategies for faster learning

Use cases:

• •VTA captures 40-60% of TikTok conversions
• •Attribution window recommendations
• •Cross-platform attribution reconciliation

Use cases:

• •Monitor fatigue indicators (3-7 day cycles)
• •Optimal rotation timing and frequency
• •Recovery tactics for fatigued creatives

Use cases:

• •First 2 seconds hook analysis (70% of retention)
• •Video length optimization
• •UGC vs polished content performance

Use cases:

• •Creating buyer personas for campaigns
• •Translating personas into ad targeting
• •Customer segmentation and audience research

Use cases:

• •Platform comparison (Meta vs Google vs LinkedIn vs TikTok)
• •Media mix and budget allocation decisions
• •Channel strategy for new campaigns

Use cases:

• •Competitor research and ad spend estimation
• •Meta Ad Library research
• •Competitive positioning and share of voice

Use cases:

• •First-party data collection strategy
• •Server-side tracking and CAPI setup
• •GDPR-compliant tracking and CDP selection

Use cases:

• •Geo lift and holdout test design
• •Measuring true ROAS (iROAS)
• •Conversion lift studies and synthetic control

Use cases:

• •Landing page conversion rate optimization
• •Message match analysis for paid traffic
• •A/B testing prioritization

Use cases:

• •Market sizing calculations (TAM/SAM/SOM)
• •Budget planning based on market opportunity
• •Strategic budget allocation for new markets

Use cases:

• •Answer 'Which conversion number should I believe?'
• •Platform attribution model comparison
• •O2O attribution and EU/GDPR consent benchmarks