Skills library

Using the library

These are public summaries of documented skills, with their use cases. They do not contain the full skill instructions. Ask your assistant to list available skills and retrieve the one that fits your task. Skill availability and automatic selection depend on your client and setup; read the skills guide for activation and managing your own content.

Meta Ads

Open the Meta Ads library.

Foundation

Phase 1 · 5 skills.

Bid Strategy Selector

Advisor for selecting the optimal Meta Ads bidding strategy based on goals, budget, and account situation.

Library identifier: bid-strategy-selector.

• Choose between Highest Volume (Lowest Cost), Cost per Result Goal (Cost Cap), Bid Cap and ROAS Goal
• Budget allocation and scaling strategy planning
• Bid optimization troubleshooting

Campaign Structure Advisor

Account structure optimization and campaign consolidation advisor for Meta Ads.

Library identifier: campaign-structure-advisor.

• Optimize account structure for better performance
• Campaign consolidation recommendations
• Naming conventions and organization

Creative Strategy for Meta

Audit the creative mix of a Meta ad account, map the ads by motivator, angle and execution, and plan the next batch as briefs.

Library identifier: creative-diversification-generator.

• Creative x-ray: how concentrated spend is, duplicate creatives and freshness
• Map the running ads by motivator, angle and execution to find the gaps
• Plan the next test batch as cell briefs, sized to your budget

Learning Phase Tracker

Monitor and optimize Meta Ads learning phase performance and exit strategies.

Library identifier: learning-phase-tracker.

• Track learning phase status across ad sets
• Identify learning limited issues
• Optimize for faster learning phase exit

Performance Troubleshooter

Diagnose and resolve Meta Ads performance issues with systematic troubleshooting.

Library identifier: performance-troubleshooter.

• Diagnose sudden performance drops
• Identify delivery issues and solutions
• CPA/ROAS troubleshooting

Measurement

Phase 2 · 3 skills.

Attribution Window Advisor

Optimize Meta Ads attribution windows for accurate conversion measurement.

Library identifier: attribution-window-advisor.

• Choose optimal attribution windows
• Compare 1-day vs 7-day click attribution
• Align attribution with business model

CAPI Implementation Guide

Conversions API (CAPI) setup and optimization guide for Meta Ads.

Library identifier: capi-implementation-guide.

• CAPI implementation planning
• Event matching optimization
• Deduplication and data quality

EMQ Optimizer

Event Match Quality (EMQ) optimization for improved Meta Ads tracking accuracy.

Library identifier: emq-optimizer.

• Improve EMQ scores
• Customer information parameters setup
• Data enrichment strategies

Audience & Creative

Phase 3 · 7 skills.

A/B Test Planner

Plan and execute statistically valid A/B tests in Meta Ads.

Library identifier: ab-test-planner.

• Design A/B test experiments
• Calculate sample sizes and test duration
• Analyze test results

Ad Copy Generator

Generate ad copy variations for Meta Ads campaigns.

Library identifier: ad-copy-generator.

• Create primary text, headlines, and descriptions
• Generate copy for different funnel stages
• Adapt copy for different audiences

Audience Overlap Detector

Identify and resolve audience overlap issues in Meta Ads campaigns.

Library identifier: audience-overlap-detector.

• Detect overlapping audiences
• Audience exclusion strategies
• Optimize audience targeting

Creative Fatigue Analyzer

Detect and prevent creative fatigue on Meta Ads by analyzing frequency vs CTR correlation.

Library identifier: creative-fatigue-analyzer.

• Identify fatiguing ads before performance drops
• Refresh timing based on the account's own fatigue history
• Frequency threshold recommendations

Full Funnel Designer

Design comprehensive full-funnel Meta Ads campaign strategies.

Library identifier: full-funnel-designer.

• Build awareness to conversion funnels
• Retargeting sequence design
• Budget allocation across funnel stages

Lookalike Strategy Planner

Plan and optimize Meta Ads lookalike audience strategies.

Library identifier: lookalike-strategy-planner.

• Choose optimal lookalike percentages
• Seed audience selection
• Lookalike expansion strategy

Video Script Writer

Write video ad scripts for Meta Ads, such as Reels and Stories scripts.

Library identifier: video-script-writer.

• Write hook-focused video scripts
• Create scripts for different video lengths
• UGC-style script frameworks

Automation

Phase 4 · 3 skills.

Automated Rules Builder

Build automated rules for Meta Ads campaign management.

Library identifier: automated-rules-builder.

• Create performance-based rules
• Budget automation rules
• Alert and notification rules

Prompt Engineering Library

Library of optimized prompts for Meta Ads analysis and optimization.

Library identifier: prompt-engineering-library.

• Pre-built analysis prompts
• Reporting prompt templates
• Custom prompt creation

Workflow Optimizer

Optimize Meta Ads management workflows for efficiency.

Library identifier: workflow-optimizer.

• Streamline campaign management
• Batch operation workflows
• Reporting automation

Advanced

Phase 5 · 5 skills.

Account Auditor

Comprehensive Meta Ads account audit framework and checklist.

Library identifier: account-auditor.

• Full account health audit
• Identify optimization opportunities
• Client onboarding audits

Benchmark Database

Rule-of-thumb ranges for Meta Ads metrics by industry, funnel stage and ad format.

Library identifier: benchmark-database.

• Place metrics in rough context next to the account's own history
• Spot metrics far outside the usual range
• Identify performance gaps

Catalog Optimizer

Optimize Meta product catalogs for catalog ads and Advantage+ sales campaigns.

Library identifier: catalog-optimizer.

• Product feed optimization
• Catalog segmentation strategies
• Creative overlays for catalog ads

Privacy Compliance Checker

Check Meta Ads setup for privacy compliance (GDPR, iOS14+).

Library identifier: privacy-compliance-checker.

• GDPR compliance verification
• iOS 14+ tracking setup review
• Consent mode implementation

Scaling Calculator

Calculate optimal scaling strategies and budget increases for Meta Ads.

Library identifier: scaling-calculator.

• Calculate budget increments and a scaling timeline
• Assess the risk of a budget increase
• Horizontal vs vertical scaling

Google Ads

Open the Google Ads library.

Foundation

Phase 1 · 2 skills.

Bid Strategy Selector

Google Ads Smart Bidding strategy advisor for choosing optimal bidding strategies.

Library identifier: bid-strategy-selector.

• Choose between Maximize Conversions, Target CPA, and Target ROAS
• Portfolio bid strategy setup
• Value-based bidding configuration

GAQL Query Guide

Complete GAQL reference for Google Ads queries.

Library identifier: gaql-query-guide.

• Write GAQL queries for data extraction
• Metric and dimension selection
• Date range filtering and cross-version metric migration

Measurement

Phase 2 · 2 skills.

Conversion Tracking Debugger

Diagnose and fix Google Ads conversion tracking problems.

Library identifier: conversion-tracking-debugger.

• Conversions not showing up
• Duplicate conversion issues
• GA4 vs Google Ads discrepancies

Conversion Tracking Setup

Comprehensive Google Ads conversion tracking setup and optimization guide.

Library identifier: conversion-tracking-setup.

• Set up conversion actions correctly
• Enhanced conversions implementation
• Offline conversion import

Campaigns & Creative

Phase 3 · 7 skills.

Creative Fatigue Tracker

Detect and prevent creative fatigue on Google Ads Display, PMax, and YouTube campaigns.

Library identifier: creative-fatigue-tracker.

• Monitor asset performance ratings (Low/Good/Best)
• Optimal refresh timing (4-8 week cycles)
• PMax asset group optimization

Performance Max Optimizer

Optimize Google Ads Performance Max campaigns for maximum results.

Library identifier: performance-max-optimizer.

• Asset group optimization
• Audience signals configuration
• PMax troubleshooting

PMax Audit Checklist

Structured Performance Max audit framework with 100-point scoring system.

Library identifier: pmax-audit-checklist.

• Complete PMax account audit
• Asset group performance scoring
• Channel breakdown evaluation
• Shopping/feed health check

PMax Retail Optimizer

Optimize PMax Retail campaigns with product feeds for e-commerce.

Library identifier: pmax-retail-optimizer.

• Zombie inventory detection
• Listing group filter optimization
• Custom label strategy for PMax
• Budget allocation between asset groups

PMax Search Cannibalization Detector

Detect and resolve PMax vs Search campaign cannibalization and brand traffic theft.

Library identifier: pmax-search-cannibalization-detector.

• Brand traffic analysis in PMax
• ROAS inflation detection
• Brand exclusion setup
• Incrementality testing protocol

Shopping Campaign Structure Advisor

Choose the optimal Shopping campaign structure: Standard Shopping vs PMax vs hybrid.

Library identifier: shopping-campaign-structure-advisor.

• Standard Shopping vs PMax decision
• Priority-based Shopping structures
• Product group subdivision strategy
• Shopping to PMax migration

Shopping Feed Optimizer

Optimize Google Shopping product feeds for better performance.

Library identifier: shopping-feed-optimizer.

• Product title and description optimization
• Feed attribute best practices
• Custom label strategies

Lead Generation

Phase 3 · 5 skills.

Audience Strategy Planner

Plan audience targeting strategies for Google Ads campaigns.

Library identifier: audience-strategy-planner.

• Audience segment selection
• First-party data strategies
• Audience expansion tactics

Enhanced Conversions Setup

Implement Enhanced Conversions for improved Google Ads measurement.

Library identifier: enhanced-conversions-setup.

• Enhanced conversions for web
• Enhanced conversions for leads
• Customer Match integration

GA4 Integration Guide

Integrate Google Analytics 4 with Google Ads for better insights.

Library identifier: ga4-integration-guide.

• Link GA4 to Google Ads
• Import GA4 conversions
• Audience sharing setup

Remarketing List Builder

Build effective remarketing lists for Google Ads campaigns.

Library identifier: remarketing-list-builder.

• Website visitor remarketing
• Customer list targeting
• Similar audiences strategy

Search Campaign Builder

Build high-performing Google Ads Search campaigns.

Library identifier: search-campaign-builder.

• Campaign structure planning
• Keyword grouping strategies
• Ad copy best practices

E-commerce & Advanced

Phase 4 · 5 skills.

Benchmark Database

Industry benchmark data for Google Ads performance comparison.

Library identifier: benchmark-database.

• Compare CPCs and CTRs by industry
• Set realistic performance targets
• Competitive analysis

Keyword Strategy Planner

Comprehensive keyword research and strategy planning for Google Ads.

Library identifier: keyword-strategy-planner.

• Keyword research methodology
• Match type strategy
• Negative keyword planning

Quality Score Optimizer

Optimize Quality Score to improve Google Ads performance and reduce costs.

Library identifier: quality-score-optimizer.

• Diagnose Quality Score issues
• Improve ad relevance
• Landing page optimization tips

Scaling Calculator

Calculate optimal scaling strategies for Google Ads campaigns.

Library identifier: scaling-calculator.

• Budget increase planning
• Impression share expansion
• Geographic expansion strategy

Scripts Library

Library of Google Ads Scripts for automation and monitoring.

Library identifier: google-ads-scripts-library.

• Automated bid adjustments
• Performance monitoring scripts
• Reporting automation

Measurement & Attribution

Phase 4 · 5 skills.

Attribution Model Advisor

Choose and implement the right attribution model for Google Ads.

Library identifier: attribution-model-advisor.

• Compare attribution models
• Data-driven attribution setup
• Cross-channel attribution

Campaign Structure Advisor

Optimize Google Ads account structure for better performance.

Library identifier: campaign-structure-advisor.

• Account structure best practices
• Campaign consolidation
• Ad group organization

Competitive Analysis Toolkit

Analyze competitor strategies in Google Ads.

Library identifier: competitive-analysis-toolkit.

• Auction insights analysis
• Competitor ad research
• Market share estimation

Learning Phase Tracker

Monitor and optimize Google Ads Smart Bidding learning phase.

Library identifier: learning-phase-tracker.

• Track learning status
• Minimize learning disruptions
• Optimize for faster learning

Performance Troubleshooter

Diagnose and resolve Google Ads performance issues.

Library identifier: performance-troubleshooter.

• Identify performance drops
• Limited by budget issues
• Low impression share analysis

Advanced

Phase 5 · 1 skills.

Account Auditor

Comprehensive Google Ads account audit framework.

Library identifier: account-auditor.

• Full account health audit
• Identify wasted spend
• Optimization opportunity scoring

Full-Funnel & Automation

Phase 5 · 5 skills.

Automated Rules Builder

Build automated rules for Google Ads campaign management.

Library identifier: automated-rules-builder.

• Performance-based rules
• Budget pacing rules
• Alert automation

Demand Gen Planner

Plan and optimize Google Ads Demand Gen campaigns.

Library identifier: demand-gen-planner.

• Demand Gen campaign setup
• Creative asset requirements
• Audience targeting strategy

Display Campaign Optimizer

Optimize Google Display Network campaigns for better results.

Library identifier: display-campaign-optimizer.

• Placement optimization
• Responsive display ads
• Audience targeting refinement

PMax Asset Group Optimizer

Optimize Performance Max asset groups for maximum performance.

Library identifier: pmax-asset-group-optimizer.

• Asset group segmentation
• Asset performance analysis
• Signal optimization

YouTube Ads Strategist

Plan and optimize YouTube advertising campaigns.

Library identifier: youtube-ads-strategist.

• YouTube campaign types selection
• Video creative requirements
• Audience targeting on YouTube

Google Analytics 4

Open the Google Analytics 4 library.

Foundation

Phase 1 · 4 skills.

GA4 Data Layer Guide

Implement and manage the data layer for Google Analytics 4.

Library identifier: ga4-data-layer-guide.

• Data layer structure design
• E-commerce data layer setup
• GTM integration

GA4 Event Tracking Setup

Set up custom event tracking in Google Analytics 4.

Library identifier: ga4-event-tracking-setup.

• Custom event implementation
• Event parameters configuration
• Enhanced measurement setup

GA4 Key Events Config

Configure key events (conversions) in Google Analytics 4.

Library identifier: ga4-key-events-config.

• Mark events as key events
• Conversion counting options
• Value assignment setup

GA4 Property Setup Guide

Complete guide for setting up Google Analytics 4 properties correctly.

Library identifier: ga4-property-setup-guide.

• New property setup checklist
• Data stream configuration
• Basic settings optimization

Audiences

Phase 2 · 4 skills.

GA4 Audience Builder

Build custom audiences in GA4 for analysis and remarketing.

Library identifier: ga4-audience-builder.

• Behavior-based audiences
• Sequential audiences
• Predictive audience setup

GA4 Audience Exclusions

Set up audience exclusions for more precise targeting.

Library identifier: ga4-audience-exclusions.

• Exclude converters from prospecting
• Suppress existing customers
• Multi-condition exclusions

GA4 Predictive Audiences

Create predictive audiences using GA4 machine learning.

Library identifier: ga4-predictive-audiences.

• Likely purchasers audience
• Churn prediction audience
• Predicted value segments

GA4 Remarketing Setup

Set up GA4 audiences for remarketing in Google Ads.

Library identifier: ga4-remarketing-setup.

• Enable Google Ads linking
• Configure audience sharing
• Remarketing list creation

Attribution

Phase 3 · 4 skills.

GA4 Attribution Advisor

Optimize attribution settings and reporting in GA4.

Library identifier: ga4-attribution-advisor.

• Attribution model selection
• Conversion path analysis
• Cross-channel insights

GA4 Channel Groupings

Customize channel groupings for accurate traffic attribution.

Library identifier: ga4-channel-groupings.

• Custom channel definitions
• Fix miscategorized traffic
• UTM parameter strategy

GA4 Conversion Import

Import GA4 conversions into Google Ads for optimization.

Library identifier: ga4-conversion-import.

• Set up conversion import
• Choose which conversions to import
• Primary vs secondary conversions

GA4 Cross-Platform Tracking

Implement cross-platform and cross-device tracking in GA4.

Library identifier: ga4-cross-platform-tracking.

• User-ID implementation
• Cross-domain tracking
• App + Web tracking

E-commerce

Phase 4 · 3 skills.

GA4 E-commerce Setup

Complete e-commerce tracking setup for Google Analytics 4.

Library identifier: ga4-ecommerce-setup.

• Product view and add to cart tracking
• Purchase event implementation
• Product-level reporting

GA4 Promotion Tracking

Track internal promotions and merchandising in GA4.

Library identifier: ga4-promotion-tracking.

• View promotion events
• Select promotion tracking
• Promo code analysis

GA4 Revenue Analysis

Analyze revenue and e-commerce performance in GA4.

Library identifier: ga4-revenue-analysis.

• Revenue reporting setup
• Product performance analysis
• Customer lifetime value

Advanced

Phase 5 · 3 skills.

GA4 API Reporting

Use the GA4 Data API for programmatic reporting.

Library identifier: ga4-api-reporting.

• API query construction
• Custom dashboard data
• Automated reporting

GA4 BigQuery Export

Set up and use GA4 BigQuery export for advanced analysis.

Library identifier: ga4-bigquery-export.

• Enable BigQuery linking
• Query GA4 raw data
• Build custom reports

GA4 Debugging & Validation

Debug and validate GA4 tracking implementation.

Library identifier: ga4-debugging-validation.

• DebugView usage
• Real-time validation
• Data quality audits

LinkedIn Ads

Open the LinkedIn Ads library.

Foundation

Phase 1 · 3 skills.

Bid Strategy Selector

LinkedIn Ads bid strategy advisor for choosing optimal bidding strategies.

Library identifier: bid-strategy-selector.

• Choose between Maximum Delivery, Manual Bidding, and Cost Cap
• CPC vs CPM vs CPL optimization
• Budget allocation for high-cost B2B platform

Learning Phase Tracker

Navigate LinkedIn's implicit learning phase for campaign optimization.

Library identifier: learning-phase-tracker.

• Understand inferred learning thresholds (50 conversions/week typical)
• Budget requirements by objective (Lead Gen: €100-200/day minimum)
• Edit impact guidelines and stabilization timelines

Performance Troubleshooter

Diagnose and fix common LinkedIn Ads performance problems.

Library identifier: performance-troubleshooter.

• High CPL diagnosis (avg $5.58 CPC)
• Low delivery and engagement fixes
• Budget optimization for B2B campaigns

Measurement

Phase 2 · 2 skills.

Benchmark Database

Industry benchmark data for LinkedIn Ads performance comparison.

Library identifier: benchmark-database.

• Compare CPL, CPC, CTR by industry
• B2B campaign performance targets
• Funnel stage benchmarks

Cost Monitor

Track and benchmark LinkedIn Ads costs with 2025-2026 DDMA data.

Library identifier: cost-monitor.

• DDMA 2025 Netherlands benchmarks (+4.5x CPL YoY)
• Global/EMEA/NL cost comparisons
• Cost anomaly detection and budget efficiency

Attribution

Phase 3 · 1 skills.

Revenue Attribution

Connect LinkedIn Ads to actual revenue and prove B2B ROI.

Library identifier: revenue-attribution.

• CRM integration (Salesforce, HubSpot, Marketo)
• Multi-touch attribution for 90-200+ day sales cycles
• MQL/SQL tracking and pipeline attribution

Lead Generation

Phase 3 · 1 skills.

Lead Gen Optimizer

Optimize LinkedIn Lead Gen Forms vs landing page performance.

Library identifier: lead-gen-optimizer.

• Lead Gen Forms vs landing page decision
• Quality vs quantity tradeoff analysis
• CPL optimization and lead quality scoring

TikTok Ads

Open the TikTok Ads library.

Measurement

Phase 2 · 3 skills.

App Performance Tracker

Track and optimize TikTok app install campaigns with MMP reconciliation.

Library identifier: app-performance-tracker.

• App event metrics and CPI benchmarks by vertical
• MMP data reconciliation (AppsFlyer, Adjust, Branch)
• iOS 14+ SKAN attribution guidance

Benchmark Database

Industry benchmark data for TikTok Ads performance comparison.

Library identifier: benchmark-database.

• Compare CTR, CPM, CPC by industry
• Video ad format benchmarks
• Seasonal performance patterns

Learning Phase Tracker

Navigate TikTok's 72-hour learning window for campaign optimization.

Library identifier: learning-phase-tracker.

• Learning phase status monitoring
• Edit impact prediction
• Consolidation strategies for faster learning

Attribution

Phase 3 · 1 skills.

Attribution Guide

Understand and optimize TikTok's unique VTA/CTA attribution model.

Library identifier: attribution-guide.

• VTA captures 40-60% of TikTok conversions
• Attribution window recommendations
• Cross-platform attribution reconciliation

Campaigns & Creative

Phase 3 · 2 skills.

Creative Fatigue Tracker

Detect and prevent creative fatigue on TikTok Ads.

Library identifier: creative-fatigue-tracker.

• Monitor fatigue indicators (3-7 day cycles)
• Optimal rotation timing and frequency
• Recovery tactics for fatigued creatives

Video Performance Analyzer

Analyze TikTok video ad performance with focus on hook effectiveness.

Library identifier: video-performance-analyzer.

• First 2 seconds hook analysis (70% of retention)
• Video length optimization
• UGC vs polished content performance

Cross-Platform

Open the Cross-Platform library.

Onboarding

Phase 2 · 7 skills.

Buyer Persona Framework

Create data-driven buyer personas with platform-specific targeting translations.

Library identifier: buyer-persona-framework.

• Creating buyer personas for campaigns
• Translating personas into ad targeting
• Customer segmentation and audience research

Channel Selection Framework

Decision framework for selecting advertising channels based on objectives and budget.

Library identifier: channel-selection-framework.

• Platform comparison (Meta vs Google vs LinkedIn vs TikTok)
• Media mix and budget allocation decisions
• Channel strategy for new campaigns

Competitor Analysis Toolkit

Competitive intelligence framework for ad spend estimation and creative analysis.

Library identifier: competitor-analysis-toolkit.

• Competitor research and ad spend estimation
• Meta Ad Library research
• Competitive positioning and share of voice

First-Party Data Strategy

Build privacy-first data strategy with server-side tracking and Consent Mode V2.

Library identifier: first-party-data-strategy.

• First-party data collection strategy
• Server-side tracking and CAPI setup
• GDPR-compliant tracking and CDP selection

Incrementality Testing Guide

Measure true advertising impact through geo lift tests and holdout experiments.

Library identifier: incrementality-testing-guide.

• Geo lift and holdout test design
• Measuring true ROAS (iROAS)
• Conversion lift studies and synthetic control

Landing Page Optimization Guide

CRO guide for landing pages with scoring frameworks and A/B testing prioritization.

Library identifier: landing-page-optimization-guide.

• Landing page conversion rate optimization
• Message match analysis for paid traffic
• A/B testing prioritization

Market Sizing Guide

Calculate TAM/SAM/SOM for advertising budget planning with industry benchmarks.

Library identifier: market-sizing-guide.

• Market sizing calculations (TAM/SAM/SOM)
• Budget planning based on market opportunity
• Strategic budget allocation for new markets

Attribution

Phase 3 · 1 skills.

Attribution Reconciler

Reconcile conversion discrepancies between platforms (GA4, Meta, Google Ads, TikTok, LinkedIn).

Library identifier: attribution-reconciler.

• Answer 'Which conversion number should I believe?'
• Platform attribution model comparison
• O2O attribution and EU/GDPR consent benchmarks