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AttributionFree
New vs Returning Customer Analysis
Compare how new and returning customers behave and convert.
30 minutes
IntermediateLevel:
2hPlatforms
Best For
Prerequisites
- GA4 with user identification
Tools Used
ga4_run_reportNew vs returning dataPrompts
Copy these prompts and paste them into Claude, ChatGPT, or any connected AI assistant with Ad Superpowers.
Customer Type Analysis
Compare the behavior and value of new vs returning users in my GA4 data. Show conversion rate, average order value, and lifetime value differences. How should this affect my acquisition vs retention budget split?
Expected output: New vs returning analysis with budget allocation recommendations