Workflows Guide
Workflows are reusable prompt templates that ensure consistent marketing analysis. Create custom workflows for your clients, processes, or team to save time and maintain quality.
What are Workflows?
Reusable Templates
Create a prompt once, use it consistently across all your analyses. No more copy-pasting or forgetting steps.
Dynamic Variables
Use variables like {{client_name}} or {{time_period}} to customize each run without editing the template.
Team Consistency
Ensure everyone on your team follows the same analysis process and produces consistent deliverables.
Using Pre-built Workflows
Ad Superpowers comes with pre-built workflows for common marketing tasks. Here's how to use them:
Browse Available Workflows
Go to the Workflows page in your dashboard to see all available workflows. Filter by category or platform.
Activate a Workflow
Click the activate button on any workflow to add it to your active workflows. Activated workflows appear as prompts in your AI assistant.
Run the Workflow
In Claude or your AI assistant, call workflow(action="run") with your parameters. The AI will execute the workflow and provide the analysis.
Pro Tip
Ask your AI assistant "List my available workflows" or call workflow(action="list") to see all workflows you have access to.
Workflow MCP Tools
3 MCP tools sit in the workflow group. Listing, inspecting and running happen through one tool with an action parameter.
workflowRead-only. One tool, three actions:
action="list"— List all workflows you have access to. Returns names, descriptions, and categories.action="info"— Get detailed information about a specific workflow, including its parameters and template structure.action="run"— Execute a workflow with parameters. The rendered prompt is then used to perform the analysis.
workflow_updateWrite tool. Create, update or archive a personal or organization workflow.
workspace_infoRead-only. Shows the active workspace and the credential binding used for the request. Grouped here because it is registered in the workflow group, which is why the count above is 3 and not two.
Creating Custom Workflows
Pro+Pro and higher plans can create custom workflows tailored to their specific needs. Custom workflows are private to your account.
Basic Example
Use double curly braces {{ }} for variables that will be replaced when the workflow runs:
You are a marketing analyst. Analyze the {{platform}} performance for {{client_name}}.
Focus on:
1. Campaign performance over the last {{time_period}}
2. Top performing ads by {{metric}}
3. Budget utilization and recommendations
Provide actionable insights and specific recommendations for improvement.Variable Syntax
| Syntax | Description | Example |
|---|---|---|
| {{ variable }} | Simple variable replacement | {{ client_name }} = "Acme Corp" |
| {{ variable | default('value') }} | Variable with default value | {{ metric | default('ROAS') }} |
| {% if condition %} | Conditional sections | {% if include_meta %}...{% endif %} |
| {% for item in list %} | Loop through items | {% for platform in platforms %}...{% endfor %} |
Advanced Example
Combine conditionals and variables for complex, flexible workflows:
Weekly Performance Report for {{client_name}}
## Instructions
Generate a comprehensive weekly report covering:
{% if include_meta %}
### Meta Ads Performance
- List all active campaigns with spend, impressions, clicks, and conversions
- Calculate week-over-week changes
- Highlight any campaigns exceeding CPA targets
{% endif %}
{% if include_google %}
### Google Ads Performance
- Campaign performance summary
- Top performing keywords by conversion rate
- Search term analysis for negative keyword opportunities
{% endif %}
### Executive Summary
Provide 3-5 key takeaways and recommended actions for next week.
Time Period: Last 7 days
Comparison: Previous 7 daysReady to create your first workflow?
Go to the dashboard to create and manage your custom workflows.
Common Use Cases
Weekly Client Reports
Create a standardized weekly report template for each client. Include their specific KPIs, comparison periods, and recommendations format.
Campaign Audits
Build a comprehensive audit workflow that checks campaign structure, targeting, budget allocation, and performance benchmarks.
Competitor Analysis
Standardize how your team analyzes competitor campaigns. Include sections for creative analysis, targeting insights, and recommendations.
Onboarding Checklist
Create a workflow for new client onboarding that ensures all accounts are properly connected and baseline metrics are captured.
Workflow Limits by Plan
| Feature | Free | Pro | Team | Enterprise |
|---|---|---|---|---|
| Access public workflows | Yes | Yes | Yes | Yes |
| Create custom workflows | - | Yes | Yes | Yes |
| Personal workflows | 0 | 25 | 100 | Unlimited |
| Team/Org workflows | - | - | 50 | Unlimited |
Related Guides
Start using workflows today
Browse pre-built workflows or upgrade to Pro to create your own.
