Reference
Attribution recipes
Browse 7 recipes for attribution.
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Connect the required accounts and your AI assistant, then confirm the workspace and client context. Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.
All Attribution recipes
| Recipe | Use for | Difficulty / estimated time | Platforms |
|---|---|---|---|
| Which Number Should I Believe? | Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges. | Intermediate · 30 minutes | Meta Ads, Google Ads, Google Analytics, TikTok Ads |
| Conversion Funnel Analysis | Map your customer journey from click to conversion with drop-off analysis. | Intermediate · 30 minutes | Google Analytics |
| User Cohort Analysis | Analyze how different user cohorts perform over time. | Intermediate · 30 minutes | Google Analytics |
| Cross-Device User Journey | Understand how users move between devices before converting. | Intermediate · 30 minutes | Google Analytics |
| Marketing Channel Mix Analysis | Evaluate how your budget is distributed across channels and its effectiveness. | Intermediate · 30 minutes | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Google Analytics |
| Conversion Lag Analysis | Understand how long it takes users to convert after clicking your ads. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| New vs Returning Customer Analysis | Compare how new and returning customers behave and convert. | Intermediate · 30 minutes | Google Analytics |
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