Attribution Recipes

Attribution

Which Number Should I Believe?

Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges.

Attribution

Conversion Funnel Analysis

Map your customer journey from click to conversion with drop-off analysis.

Attribution

User Cohort Analysis

Analyze how different user cohorts perform over time.

Attribution

Cross-Device User Journey

Understand how users move between devices before converting.

Attribution

Marketing Channel Mix Analysis

Evaluate how your budget is distributed across channels and its effectiveness.

Attribution

Conversion Lag Analysis

Understand how long it takes users to convert after clicking your ads.

Attribution

New vs Returning Customer Analysis

Compare how new and returning customers behave and convert.