Using Ad Superpowers
Use a skill for a better analysis.
Find an analysis framework, enable it and manage your own reusable knowledge in the Library.
On this page
What are skills?
A skill gives your assistant a reusable analysis framework: what to inspect, which questions to ask and how to interpret the results. It can provide a checklist, specialist context or supporting resources. Platform tools retrieve data or make authorized changes; a skill helps the assistant use them for a task.
For example, a performance troubleshooting skill can structure an investigation into rising cost per lead. You still specify the client, account, dates and outcome you need.
Find and enable a skill
Open Library → Skills in your dashboard. Choose AdSuperpowers for built-in skills, Personal for your own content or Organization for content in the active workspace. Use the search, platform and category filters to narrow the list.
Read the skill's description before enabling it. Built-in skills have enable/disable controls; custom skills use activation controls. Enable the skills that fit your work, then check which ones the assistant can list. Availability can depend on the active workspace, content status and plan.
The public skills library is the reference for documented skill summaries. It is separate from the dashboard, where you manage your own availability and content.
Use a skill in a conversation
Find an available skill for investigating [problem].
Show its name and approach, then load it for [client and account ID].
Use [date range], state missing inputs and do not change campaigns.
The assistant can discover content with skill(action="list") or skill(action="search"), then load the returned ID with skill(action="get"). Use the ID returned by the tool, rather than guessing it from a title or plugin filename. Some clients also expose skills as MCP prompts. An enabled skill is available to use; this does not guarantee the assistant will select it for every relevant question.
Check that the assistant actually loaded the framework and retrieved the relevant account data. Loading skill instructions alone is not an account analysis. If the skill needs another account or platform, confirm that context before continuing.
Create your own skill
With an eligible paid plan, open the Personal section of Library → Skills and choose Create Skill. Add a name, description, category and the platforms it applies to. Write the instructions in Markdown.
A useful starting structure is:
## Purpose
Review the weekly results for a named client and account.
## Required context
Ask for the account ID, date range, target and conversion definition.
## Checks
Compare spend and conversions with the previous equal-length period.
Separate missing data, observations and possible explanations.
## Output
Return the figures, three findings and the next checks to perform.
Do not make platform changes.
Save the content, review its status and visibility, and publish and activate it when ready for use. Try it on a small read task before relying on it for repeated client work.
Visibility and management
Personal skills belong to their creator. Organization skills belong to the active workspace; published organization content is available to its members. Managing organization content requires the appropriate owner/admin authority and write permission. Drafts and archived organization content are management content, rather than the regular member library.
Where public sharing is offered for a custom skill, publishing publicly lets other users discover its content. Review it for confidential client information first. Disabling or archiving a skill changes availability; it does not mean its stored content was immediately erased. See data and privacy.
Use the Library to inspect, edit and manage the status of your own content. If an item is missing, check Personal versus Organization, the active workspace, its publication status and its activation setting.
Skills and workflows
| Use a skill when you need | Use a workflow when you need |
|---|---|
| A way to reason about a problem | A repeatable task or report structure |
| A checklist or specialist knowledge | A template with named inputs |
| Guidance that can support several tasks | A sequence the assistant follows for one task |
A workflow can use a skill alongside platform tools. Neither changes your account access or write permissions.
Limits
The active trial or subscription controls library access. Creating custom skills requires an eligible paid plan; personal, organization and activation limits can differ. The dashboard shows the current limits. Archived custom content can continue counting toward its creation allowance, so archiving is not a way to bypass a limit.
Next steps
- Browse documented skills.
- Build a repeatable workflow.
- Read the skill tool reference for discovery, loading and supported scripts.
- Check account and client context before using a skill with live data.
