Reference
Meta Ads skills
23 documented skills for Meta Ads, organized by phase.
On this page
These are public summaries of documented skills, with their use cases. They do not contain the full skill instructions. Ask your assistant to list available skills and retrieve the one that fits your task. Skill availability and automatic selection depend on your client and setup; read the skills guide for activation and managing your own content.
Foundation
Phase 1 · 5 skills.
Bid Strategy Selector
Advisor for selecting the optimal Meta Ads bidding strategy based on goals, budget, and account situation.
Library identifier: bid-strategy-selector.
- Choose between Highest Volume (Lowest Cost), Cost per Result Goal (Cost Cap), Bid Cap and ROAS Goal
- Budget allocation and scaling strategy planning
- Bid optimization troubleshooting
Campaign Structure Advisor
Account structure optimization and campaign consolidation advisor for Meta Ads.
Library identifier: campaign-structure-advisor.
- Optimize account structure for better performance
- Campaign consolidation recommendations
- Naming conventions and organization
Creative Strategy for Meta
Audit the creative mix of a Meta ad account, map the ads by motivator, angle and execution, and plan the next batch as briefs.
Library identifier: creative-diversification-generator.
- Creative x-ray: how concentrated spend is, duplicate creatives and freshness
- Map the running ads by motivator, angle and execution to find the gaps
- Plan the next test batch as cell briefs, sized to your budget
Learning Phase Tracker
Monitor and optimize Meta Ads learning phase performance and exit strategies.
Library identifier: learning-phase-tracker.
- Track learning phase status across ad sets
- Identify learning limited issues
- Optimize for faster learning phase exit
Performance Troubleshooter
Diagnose and resolve Meta Ads performance issues with systematic troubleshooting.
Library identifier: performance-troubleshooter.
- Diagnose sudden performance drops
- Identify delivery issues and solutions
- CPA/ROAS troubleshooting
Measurement
Phase 2 · 3 skills.
Attribution Window Advisor
Optimize Meta Ads attribution windows for accurate conversion measurement.
Library identifier: attribution-window-advisor.
- Choose optimal attribution windows
- Compare 1-day vs 7-day click attribution
- Align attribution with business model
CAPI Implementation Guide
Conversions API (CAPI) setup and optimization guide for Meta Ads.
Library identifier: capi-implementation-guide.
- CAPI implementation planning
- Event matching optimization
- Deduplication and data quality
EMQ Optimizer
Event Match Quality (EMQ) optimization for improved Meta Ads tracking accuracy.
Library identifier: emq-optimizer.
- Improve EMQ scores
- Customer information parameters setup
- Data enrichment strategies
Audience & Creative
Phase 3 · 7 skills.
A/B Test Planner
Plan and execute statistically valid A/B tests in Meta Ads.
Library identifier: ab-test-planner.
- Design A/B test experiments
- Calculate sample sizes and test duration
- Analyze test results
Ad Copy Generator
Generate ad copy variations for Meta Ads campaigns.
Library identifier: ad-copy-generator.
- Create primary text, headlines, and descriptions
- Generate copy for different funnel stages
- Adapt copy for different audiences
Audience Overlap Detector
Identify and resolve audience overlap issues in Meta Ads campaigns.
Library identifier: audience-overlap-detector.
- Detect overlapping audiences
- Audience exclusion strategies
- Optimize audience targeting
Creative Fatigue Analyzer
Detect and prevent creative fatigue on Meta Ads by analyzing frequency vs CTR correlation.
Library identifier: creative-fatigue-analyzer.
- Identify fatiguing ads before performance drops
- Refresh timing based on the account's own fatigue history
- Frequency threshold recommendations
Full Funnel Designer
Design comprehensive full-funnel Meta Ads campaign strategies.
Library identifier: full-funnel-designer.
- Build awareness to conversion funnels
- Retargeting sequence design
- Budget allocation across funnel stages
Lookalike Strategy Planner
Plan and optimize Meta Ads lookalike audience strategies.
Library identifier: lookalike-strategy-planner.
- Choose optimal lookalike percentages
- Seed audience selection
- Lookalike expansion strategy
Video Script Writer
Write video ad scripts for Meta Ads, such as Reels and Stories scripts.
Library identifier: video-script-writer.
- Write hook-focused video scripts
- Create scripts for different video lengths
- UGC-style script frameworks
Automation
Phase 4 · 3 skills.
Automated Rules Builder
Build automated rules for Meta Ads campaign management.
Library identifier: automated-rules-builder.
- Create performance-based rules
- Budget automation rules
- Alert and notification rules
Prompt Engineering Library
Library of optimized prompts for Meta Ads analysis and optimization.
Library identifier: prompt-engineering-library.
- Pre-built analysis prompts
- Reporting prompt templates
- Custom prompt creation
Workflow Optimizer
Optimize Meta Ads management workflows for efficiency.
Library identifier: workflow-optimizer.
- Streamline campaign management
- Batch operation workflows
- Reporting automation
Advanced
Phase 5 · 5 skills.
Account Auditor
Comprehensive Meta Ads account audit framework and checklist.
Library identifier: account-auditor.
- Full account health audit
- Identify optimization opportunities
- Client onboarding audits
Benchmark Database
Rule-of-thumb ranges for Meta Ads metrics by industry, funnel stage and ad format.
Library identifier: benchmark-database.
- Place metrics in rough context next to the account's own history
- Spot metrics far outside the usual range
- Identify performance gaps
Catalog Optimizer
Optimize Meta product catalogs for catalog ads and Advantage+ sales campaigns.
Library identifier: catalog-optimizer.
- Product feed optimization
- Catalog segmentation strategies
- Creative overlays for catalog ads
Privacy Compliance Checker
Check Meta Ads setup for privacy compliance (GDPR, iOS14+).
Library identifier: privacy-compliance-checker.
- GDPR compliance verification
- iOS 14+ tracking setup review
- Consent mode implementation
Scaling Calculator
Calculate optimal scaling strategies and budget increases for Meta Ads.
Library identifier: scaling-calculator.
- Calculate budget increments and a scaling timeline
- Assess the risk of a budget increase
- Horizontal vs vertical scaling
