Meta Ads Skills
Expert knowledge for Meta Ads analysis and optimization, organized in 5 phases from foundation to advanced.
Foundation
5 skillsBid Strategy Selector
FoundationAdvisor for selecting the optimal Meta Ads bidding strategy based on goals, budget, and account situation.
Use cases:
- •Choose between Lowest Cost, Cost Cap, Bid Cap, and ROAS Goal
- •Budget allocation and scaling strategy planning
- •Bid optimization troubleshooting
Campaign Structure Advisor
FoundationAccount structure optimization and campaign consolidation advisor for Meta Ads.
Use cases:
- •Optimize account structure for better performance
- •Campaign consolidation recommendations
- •Naming conventions and organization
Creative Diversification Generator
FoundationGenerate creative variations and diversification strategies for Meta Ads campaigns.
Use cases:
- •Create creative variation matrices
- •A/B testing creative elements
- •Format diversification (static, video, carousel)
Learning Phase Tracker
FoundationMonitor and optimize Meta Ads learning phase performance and exit strategies.
Use cases:
- •Track learning phase status across ad sets
- •Identify learning limited issues
- •Optimize for faster learning phase exit
Performance Troubleshooter
FoundationDiagnose and resolve Meta Ads performance issues with systematic troubleshooting.
Use cases:
- •Diagnose sudden performance drops
- •Identify delivery issues and solutions
- •CPA/ROAS troubleshooting
Measurement
3 skillsAttribution Window Advisor
MeasurementOptimize Meta Ads attribution windows for accurate conversion measurement.
Use cases:
- •Choose optimal attribution windows
- •Compare 1-day vs 7-day click attribution
- •Align attribution with business model
CAPI Implementation Guide
MeasurementConversions API (CAPI) setup and optimization guide for Meta Ads.
Use cases:
- •CAPI implementation planning
- •Event matching optimization
- •Deduplication and data quality
EMQ Optimizer
MeasurementEvent Match Quality (EMQ) optimization for improved Meta Ads tracking accuracy.
Use cases:
- •Improve EMQ scores
- •Customer information parameters setup
- •Data enrichment strategies
Audience & Creative
7 skillsA/B Test Planner
Audience & CreativePlan and execute statistically valid A/B tests in Meta Ads.
Use cases:
- •Design A/B test experiments
- •Calculate sample sizes and test duration
- •Analyze test results
Ad Copy Generator
Audience & CreativeGenerate high-performing ad copy variations for Meta Ads campaigns.
Use cases:
- •Create primary text, headlines, and descriptions
- •Generate copy for different funnel stages
- •Adapt copy for different audiences
Audience Overlap Detector
Audience & CreativeIdentify and resolve audience overlap issues in Meta Ads campaigns.
Use cases:
- •Detect overlapping audiences
- •Audience exclusion strategies
- •Optimize audience targeting
Creative Fatigue Analyzer
Audience & CreativeDetect and prevent creative fatigue on Meta Ads by analyzing frequency vs CTR correlation.
Use cases:
- •Identify fatiguing ads before performance drops
- •Optimal refresh timing (typically 2-week cycles)
- •Frequency threshold recommendations
Full Funnel Designer
Audience & CreativeDesign comprehensive full-funnel Meta Ads campaign strategies.
Use cases:
- •Build awareness to conversion funnels
- •Retargeting sequence design
- •Budget allocation across funnel stages
Lookalike Strategy Planner
Audience & CreativePlan and optimize Meta Ads lookalike audience strategies.
Use cases:
- •Choose optimal lookalike percentages
- •Seed audience selection
- •Lookalike expansion strategy
Video Script Writer
Audience & CreativeCreate high-converting video ad scripts for Meta Ads.
Use cases:
- •Write hook-focused video scripts
- •Create scripts for different video lengths
- •UGC-style script frameworks
Automation
3 skillsAutomated Rules Builder
AutomationBuild automated rules for Meta Ads campaign management.
Use cases:
- •Create performance-based rules
- •Budget automation rules
- •Alert and notification rules
Prompt Engineering Library
AutomationLibrary of optimized prompts for Meta Ads analysis and optimization.
Use cases:
- •Pre-built analysis prompts
- •Reporting prompt templates
- •Custom prompt creation
Workflow Optimizer
AutomationOptimize Meta Ads management workflows for efficiency.
Use cases:
- •Streamline campaign management
- •Batch operation workflows
- •Reporting automation
Advanced
5 skillsAccount Auditor
AdvancedComprehensive Meta Ads account audit framework and checklist.
Use cases:
- •Full account health audit
- •Identify optimization opportunities
- •Client onboarding audits
Benchmark Database
AdvancedIndustry benchmark data for Meta Ads performance comparison.
Use cases:
- •Compare against industry averages
- •Set realistic KPI targets
- •Identify performance gaps
Catalog Optimizer
AdvancedOptimize product catalogs for Meta Advantage+ Shopping campaigns.
Use cases:
- •Product feed optimization
- •Catalog segmentation strategies
- •Dynamic creative optimization
Privacy Compliance Checker
AdvancedCheck Meta Ads setup for privacy compliance (GDPR, iOS14+).
Use cases:
- •GDPR compliance verification
- •iOS 14+ tracking setup review
- •Consent mode implementation
Scaling Calculator
AdvancedCalculate optimal scaling strategies and budget increases for Meta Ads.
Use cases:
- •Calculate safe scaling percentages
- •Predict scaling impact on CPA
- •Horizontal vs vertical scaling
