Reference
TikTok Ads skills
6 documented skills for TikTok Ads, organized by phase.
On this page
These are public summaries of documented skills, with their use cases. They do not contain the full skill instructions. Ask your assistant to list available skills and retrieve the one that fits your task. Skill availability and automatic selection depend on your client and setup; read the skills guide for activation and managing your own content.
Measurement
Phase 2 · 3 skills.
App Performance Tracker
Track and optimize TikTok app install campaigns with MMP reconciliation.
Library identifier: app-performance-tracker.
- App event metrics and CPI benchmarks by vertical
- MMP data reconciliation (AppsFlyer, Adjust, Branch)
- iOS 14+ SKAN attribution guidance
Benchmark Database
Industry benchmark data for TikTok Ads performance comparison.
Library identifier: benchmark-database.
- Compare CTR, CPM, CPC by industry
- Video ad format benchmarks
- Seasonal performance patterns
Learning Phase Tracker
Navigate TikTok's 72-hour learning window for campaign optimization.
Library identifier: learning-phase-tracker.
- Learning phase status monitoring
- Edit impact prediction
- Consolidation strategies for faster learning
Attribution
Phase 3 · 1 skills.
Attribution Guide
Understand and optimize TikTok's unique VTA/CTA attribution model.
Library identifier: attribution-guide.
- VTA captures 40-60% of TikTok conversions
- Attribution window recommendations
- Cross-platform attribution reconciliation
Campaigns & Creative
Phase 3 · 2 skills.
Creative Fatigue Tracker
Detect and prevent creative fatigue on TikTok Ads.
Library identifier: creative-fatigue-tracker.
- Monitor fatigue indicators (3-7 day cycles)
- Optimal rotation timing and frequency
- Recovery tactics for fatigued creatives
Video Performance Analyzer
Analyze TikTok video ad performance with focus on hook effectiveness.
Library identifier: video-performance-analyzer.
- First 2 seconds hook analysis (70% of retention)
- Video length optimization
- UGC vs polished content performance
