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Skills6 skills
TikTok Ads Skills
Expert knowledge for TikTok Ads analysis and optimization, organized in 3 phases from foundation to advanced.
Phase 2: Measurement (3)Phase 3: Attribution (1)Phase 3: Campaigns & Creative (2)
2
Measurement
3 skillsApp Performance Tracker
MeasurementTrack and optimize TikTok app install campaigns with MMP reconciliation.
Use cases:
- •App event metrics and CPI benchmarks by vertical
- •MMP data reconciliation (AppsFlyer, Adjust, Branch)
- •iOS 14+ SKAN attribution guidance
Benchmark Database
MeasurementIndustry benchmark data for TikTok Ads performance comparison.
Use cases:
- •Compare CTR, CPM, CPC by industry
- •Video ad format benchmarks
- •Seasonal performance patterns
Learning Phase Tracker
MeasurementNavigate TikTok's 72-hour learning window for campaign optimization.
Use cases:
- •Learning phase status monitoring
- •Edit impact prediction
- •Consolidation strategies for faster learning
3
Attribution
1 skillAttribution Guide
AttributionUnderstand and optimize TikTok's unique VTA/CTA attribution model.
Use cases:
- •VTA captures 40-60% of TikTok conversions
- •Attribution window recommendations
- •Cross-platform attribution reconciliation
3
Campaigns & Creative
2 skillsCreative Fatigue Tracker
Campaigns & CreativeDetect and prevent creative fatigue on TikTok where ads fatigue 4x faster than Meta.
Use cases:
- •Monitor fatigue indicators (3-7 day cycles)
- •Optimal rotation timing and frequency
- •Recovery tactics for fatigued creatives
Video Performance Analyzer
Campaigns & CreativeAnalyze TikTok video ad performance with focus on hook effectiveness.
Use cases:
- •First 2 seconds hook analysis (70% of retention)
- •Video length optimization
- •UGC vs polished content performance
