Reference
Google Analytics 4 skills
18 documented skills for Google Analytics 4, organized by phase.
On this page
These are public summaries of documented skills, with their use cases. They do not contain the full skill instructions. Ask your assistant to list available skills and retrieve the one that fits your task. Skill availability and automatic selection depend on your client and setup; read the skills guide for activation and managing your own content.
Foundation
Phase 1 · 4 skills.
GA4 Data Layer Guide
Implement and manage the data layer for Google Analytics 4.
Library identifier: ga4-data-layer-guide.
- Data layer structure design
- E-commerce data layer setup
- GTM integration
GA4 Event Tracking Setup
Set up custom event tracking in Google Analytics 4.
Library identifier: ga4-event-tracking-setup.
- Custom event implementation
- Event parameters configuration
- Enhanced measurement setup
GA4 Key Events Config
Configure key events (conversions) in Google Analytics 4.
Library identifier: ga4-key-events-config.
- Mark events as key events
- Conversion counting options
- Value assignment setup
GA4 Property Setup Guide
Complete guide for setting up Google Analytics 4 properties correctly.
Library identifier: ga4-property-setup-guide.
- New property setup checklist
- Data stream configuration
- Basic settings optimization
Audiences
Phase 2 · 4 skills.
GA4 Audience Builder
Build custom audiences in GA4 for analysis and remarketing.
Library identifier: ga4-audience-builder.
- Behavior-based audiences
- Sequential audiences
- Predictive audience setup
GA4 Audience Exclusions
Set up audience exclusions for more precise targeting.
Library identifier: ga4-audience-exclusions.
- Exclude converters from prospecting
- Suppress existing customers
- Multi-condition exclusions
GA4 Predictive Audiences
Create predictive audiences using GA4 machine learning.
Library identifier: ga4-predictive-audiences.
- Likely purchasers audience
- Churn prediction audience
- Predicted value segments
GA4 Remarketing Setup
Set up GA4 audiences for remarketing in Google Ads.
Library identifier: ga4-remarketing-setup.
- Enable Google Ads linking
- Configure audience sharing
- Remarketing list creation
Attribution
Phase 3 · 4 skills.
GA4 Attribution Advisor
Optimize attribution settings and reporting in GA4.
Library identifier: ga4-attribution-advisor.
- Attribution model selection
- Conversion path analysis
- Cross-channel insights
GA4 Channel Groupings
Customize channel groupings for accurate traffic attribution.
Library identifier: ga4-channel-groupings.
- Custom channel definitions
- Fix miscategorized traffic
- UTM parameter strategy
GA4 Conversion Import
Import GA4 conversions into Google Ads for optimization.
Library identifier: ga4-conversion-import.
- Set up conversion import
- Choose which conversions to import
- Primary vs secondary conversions
GA4 Cross-Platform Tracking
Implement cross-platform and cross-device tracking in GA4.
Library identifier: ga4-cross-platform-tracking.
- User-ID implementation
- Cross-domain tracking
- App + Web tracking
E-commerce
Phase 4 · 3 skills.
GA4 E-commerce Setup
Complete e-commerce tracking setup for Google Analytics 4.
Library identifier: ga4-ecommerce-setup.
- Product view and add to cart tracking
- Purchase event implementation
- Product-level reporting
GA4 Promotion Tracking
Track internal promotions and merchandising in GA4.
Library identifier: ga4-promotion-tracking.
- View promotion events
- Select promotion tracking
- Promo code analysis
GA4 Revenue Analysis
Analyze revenue and e-commerce performance in GA4.
Library identifier: ga4-revenue-analysis.
- Revenue reporting setup
- Product performance analysis
- Customer lifetime value
Advanced
Phase 5 · 3 skills.
GA4 API Reporting
Use the GA4 Data API for programmatic reporting.
Library identifier: ga4-api-reporting.
- API query construction
- Custom dashboard data
- Automated reporting
GA4 BigQuery Export
Set up and use GA4 BigQuery export for advanced analysis.
Library identifier: ga4-bigquery-export.
- Enable BigQuery linking
- Query GA4 raw data
- Build custom reports
GA4 Debugging & Validation
Debug and validate GA4 tracking implementation.
Library identifier: ga4-debugging-validation.
- DebugView usage
- Real-time validation
- Data quality audits
