Google Analytics 4 Skills
Expert knowledge for Google Analytics 4 analysis and optimization, organized in 5 phases from foundation to advanced.
Foundation
4 skillsGA4 Data Layer Guide
FoundationImplement and manage the data layer for Google Analytics 4.
Use cases:
- •Data layer structure design
- •E-commerce data layer setup
- •GTM integration
GA4 Event Tracking Setup
FoundationSet up custom event tracking in Google Analytics 4.
Use cases:
- •Custom event implementation
- •Event parameters configuration
- •Enhanced measurement setup
GA4 Key Events Config
FoundationConfigure key events (conversions) in Google Analytics 4.
Use cases:
- •Mark events as key events
- •Conversion counting options
- •Value assignment setup
GA4 Property Setup Guide
FoundationComplete guide for setting up Google Analytics 4 properties correctly.
Use cases:
- •New property setup checklist
- •Data stream configuration
- •Basic settings optimization
Audiences
4 skillsGA4 Audience Builder
AudiencesBuild custom audiences in GA4 for analysis and remarketing.
Use cases:
- •Behavior-based audiences
- •Sequential audiences
- •Predictive audience setup
GA4 Audience Exclusions
AudiencesSet up audience exclusions for more precise targeting.
Use cases:
- •Exclude converters from prospecting
- •Suppress existing customers
- •Multi-condition exclusions
GA4 Predictive Audiences
AudiencesCreate predictive audiences using GA4 machine learning.
Use cases:
- •Likely purchasers audience
- •Churn prediction audience
- •Predicted value segments
GA4 Remarketing Setup
AudiencesSet up GA4 audiences for remarketing in Google Ads.
Use cases:
- •Enable Google Ads linking
- •Configure audience sharing
- •Remarketing list creation
Attribution
4 skillsGA4 Attribution Advisor
AttributionOptimize attribution settings and reporting in GA4.
Use cases:
- •Attribution model selection
- •Conversion path analysis
- •Cross-channel insights
GA4 Channel Groupings
AttributionCustomize channel groupings for accurate traffic attribution.
Use cases:
- •Custom channel definitions
- •Fix miscategorized traffic
- •UTM parameter strategy
GA4 Conversion Import
AttributionImport GA4 conversions into Google Ads for optimization.
Use cases:
- •Set up conversion import
- •Choose which conversions to import
- •Primary vs secondary conversions
GA4 Cross-Platform Tracking
AttributionImplement cross-platform and cross-device tracking in GA4.
Use cases:
- •User-ID implementation
- •Cross-domain tracking
- •App + Web tracking
E-commerce
3 skillsGA4 E-commerce Setup
E-commerceComplete e-commerce tracking setup for Google Analytics 4.
Use cases:
- •Product view and add to cart tracking
- •Purchase event implementation
- •Product-level reporting
GA4 Promotion Tracking
E-commerceTrack internal promotions and merchandising in GA4.
Use cases:
- •View promotion events
- •Select promotion tracking
- •Promo code analysis
GA4 Revenue Analysis
E-commerceAnalyze revenue and e-commerce performance in GA4.
Use cases:
- •Revenue reporting setup
- •Product performance analysis
- •Customer lifetime value
Advanced
3 skillsGA4 API Reporting
AdvancedUse the GA4 Data API for programmatic reporting.
Use cases:
- •API query construction
- •Custom dashboard data
- •Automated reporting
GA4 BigQuery Export
AdvancedSet up and use GA4 BigQuery export for advanced analysis.
Use cases:
- •Enable BigQuery linking
- •Query GA4 raw data
- •Build custom reports
GA4 Debugging & Validation
AdvancedDebug and validate GA4 tracking implementation.
Use cases:
- •DebugView usage
- •Real-time validation
- •Data quality audits
