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Skills18 skills
Google Analytics 4

Google Analytics 4 Skills

Expert knowledge for Google Analytics 4 analysis and optimization, organized in 5 phases from foundation to advanced.

Phase 1: Foundation (4)Phase 2: Audiences (4)Phase 3: Attribution (4)Phase 4: E-commerce (3)Phase 5: Advanced (3)
1

Foundation

4 skills

GA4 Data Layer Guide

Foundation

Implement and manage the data layer for Google Analytics 4.

Use cases:

  • Data layer structure design
  • E-commerce data layer setup
  • GTM integration

GA4 Event Tracking Setup

Foundation

Set up custom event tracking in Google Analytics 4.

Use cases:

  • Custom event implementation
  • Event parameters configuration
  • Enhanced measurement setup

GA4 Key Events Config

Foundation

Configure key events (conversions) in Google Analytics 4.

Use cases:

  • Mark events as key events
  • Conversion counting options
  • Value assignment setup

GA4 Property Setup Guide

Foundation

Complete guide for setting up Google Analytics 4 properties correctly.

Use cases:

  • New property setup checklist
  • Data stream configuration
  • Basic settings optimization
2

Audiences

4 skills

GA4 Audience Builder

Audiences

Build custom audiences in GA4 for analysis and remarketing.

Use cases:

  • Behavior-based audiences
  • Sequential audiences
  • Predictive audience setup

GA4 Audience Exclusions

Audiences

Set up audience exclusions for more precise targeting.

Use cases:

  • Exclude converters from prospecting
  • Suppress existing customers
  • Multi-condition exclusions

GA4 Predictive Audiences

Audiences

Create predictive audiences using GA4 machine learning.

Use cases:

  • Likely purchasers audience
  • Churn prediction audience
  • Predicted value segments

GA4 Remarketing Setup

Audiences

Set up GA4 audiences for remarketing in Google Ads.

Use cases:

  • Enable Google Ads linking
  • Configure audience sharing
  • Remarketing list creation
3

Attribution

4 skills

GA4 Attribution Advisor

Attribution

Optimize attribution settings and reporting in GA4.

Use cases:

  • Attribution model selection
  • Conversion path analysis
  • Cross-channel insights

GA4 Channel Groupings

Attribution

Customize channel groupings for accurate traffic attribution.

Use cases:

  • Custom channel definitions
  • Fix miscategorized traffic
  • UTM parameter strategy

GA4 Conversion Import

Attribution

Import GA4 conversions into Google Ads for optimization.

Use cases:

  • Set up conversion import
  • Choose which conversions to import
  • Primary vs secondary conversions

GA4 Cross-Platform Tracking

Attribution

Implement cross-platform and cross-device tracking in GA4.

Use cases:

  • User-ID implementation
  • Cross-domain tracking
  • App + Web tracking
4

E-commerce

3 skills

GA4 E-commerce Setup

E-commerce

Complete e-commerce tracking setup for Google Analytics 4.

Use cases:

  • Product view and add to cart tracking
  • Purchase event implementation
  • Product-level reporting

GA4 Promotion Tracking

E-commerce

Track internal promotions and merchandising in GA4.

Use cases:

  • View promotion events
  • Select promotion tracking
  • Promo code analysis

GA4 Revenue Analysis

E-commerce

Analyze revenue and e-commerce performance in GA4.

Use cases:

  • Revenue reporting setup
  • Product performance analysis
  • Customer lifetime value
5

Advanced

3 skills

GA4 API Reporting

Advanced

Use the GA4 Data API for programmatic reporting.

Use cases:

  • API query construction
  • Custom dashboard data
  • Automated reporting

GA4 BigQuery Export

Advanced

Set up and use GA4 BigQuery export for advanced analysis.

Use cases:

  • Enable BigQuery linking
  • Query GA4 raw data
  • Build custom reports

GA4 Debugging & Validation

Advanced

Debug and validate GA4 tracking implementation.

Use cases:

  • DebugView usage
  • Real-time validation
  • Data quality audits

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