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Google Ads skills

32 documented skills for Google Ads, organized by phase.

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These are public summaries of documented skills, with their use cases. They do not contain the full skill instructions. Ask your assistant to list available skills and retrieve the one that fits your task. Skill availability and automatic selection depend on your client and setup; read the skills guide for activation and managing your own content.

Phase 1 · 2 skills.

Google Ads Smart Bidding strategy advisor for choosing optimal bidding strategies.

Library identifier: bid-strategy-selector.

  • Choose between Maximize Conversions, Target CPA, and Target ROAS
  • Portfolio bid strategy setup
  • Value-based bidding configuration

Complete GAQL reference for Google Ads queries.

Library identifier: gaql-query-guide.

  • Write GAQL queries for data extraction
  • Metric and dimension selection
  • Date range filtering and cross-version metric migration

Phase 2 · 2 skills.

Diagnose and fix Google Ads conversion tracking problems.

Library identifier: conversion-tracking-debugger.

  • Conversions not showing up
  • Duplicate conversion issues
  • GA4 vs Google Ads discrepancies

Comprehensive Google Ads conversion tracking setup and optimization guide.

Library identifier: conversion-tracking-setup.

  • Set up conversion actions correctly
  • Enhanced conversions implementation
  • Offline conversion import

Phase 3 · 7 skills.

Detect and prevent creative fatigue on Google Ads Display, PMax, and YouTube campaigns.

Library identifier: creative-fatigue-tracker.

  • Monitor asset performance ratings (Low/Good/Best)
  • Optimal refresh timing (4-8 week cycles)
  • PMax asset group optimization

Optimize Google Ads Performance Max campaigns for maximum results.

Library identifier: performance-max-optimizer.

  • Asset group optimization
  • Audience signals configuration
  • PMax troubleshooting

Structured Performance Max audit framework with 100-point scoring system.

Library identifier: pmax-audit-checklist.

  • Complete PMax account audit
  • Asset group performance scoring
  • Channel breakdown evaluation
  • Shopping/feed health check

Optimize PMax Retail campaigns with product feeds for e-commerce.

Library identifier: pmax-retail-optimizer.

  • Zombie inventory detection
  • Listing group filter optimization
  • Custom label strategy for PMax
  • Budget allocation between asset groups

Detect and resolve PMax vs Search campaign cannibalization and brand traffic theft.

Library identifier: pmax-search-cannibalization-detector.

  • Brand traffic analysis in PMax
  • ROAS inflation detection
  • Brand exclusion setup
  • Incrementality testing protocol

Choose the optimal Shopping campaign structure: Standard Shopping vs PMax vs hybrid.

Library identifier: shopping-campaign-structure-advisor.

  • Standard Shopping vs PMax decision
  • Priority-based Shopping structures
  • Product group subdivision strategy
  • Shopping to PMax migration

Optimize Google Shopping product feeds for better performance.

Library identifier: shopping-feed-optimizer.

  • Product title and description optimization
  • Feed attribute best practices
  • Custom label strategies

Phase 3 · 5 skills.

Plan audience targeting strategies for Google Ads campaigns.

Library identifier: audience-strategy-planner.

  • Audience segment selection
  • First-party data strategies
  • Audience expansion tactics

Implement Enhanced Conversions for improved Google Ads measurement.

Library identifier: enhanced-conversions-setup.

  • Enhanced conversions for web
  • Enhanced conversions for leads
  • Customer Match integration

Integrate Google Analytics 4 with Google Ads for better insights.

Library identifier: ga4-integration-guide.

  • Link GA4 to Google Ads
  • Import GA4 conversions
  • Audience sharing setup

Build effective remarketing lists for Google Ads campaigns.

Library identifier: remarketing-list-builder.

  • Website visitor remarketing
  • Customer list targeting
  • Similar audiences strategy

Build high-performing Google Ads Search campaigns.

Library identifier: search-campaign-builder.

  • Campaign structure planning
  • Keyword grouping strategies
  • Ad copy best practices

Phase 4 · 5 skills.

Industry benchmark data for Google Ads performance comparison.

Library identifier: benchmark-database.

  • Compare CPCs and CTRs by industry
  • Set realistic performance targets
  • Competitive analysis

Comprehensive keyword research and strategy planning for Google Ads.

Library identifier: keyword-strategy-planner.

  • Keyword research methodology
  • Match type strategy
  • Negative keyword planning

Optimize Quality Score to improve Google Ads performance and reduce costs.

Library identifier: quality-score-optimizer.

  • Diagnose Quality Score issues
  • Improve ad relevance
  • Landing page optimization tips

Calculate optimal scaling strategies for Google Ads campaigns.

Library identifier: scaling-calculator.

  • Budget increase planning
  • Impression share expansion
  • Geographic expansion strategy

Library of Google Ads Scripts for automation and monitoring.

Library identifier: google-ads-scripts-library.

  • Automated bid adjustments
  • Performance monitoring scripts
  • Reporting automation

Phase 4 · 5 skills.

Choose and implement the right attribution model for Google Ads.

Library identifier: attribution-model-advisor.

  • Compare attribution models
  • Data-driven attribution setup
  • Cross-channel attribution

Optimize Google Ads account structure for better performance.

Library identifier: campaign-structure-advisor.

  • Account structure best practices
  • Campaign consolidation
  • Ad group organization

Analyze competitor strategies in Google Ads.

Library identifier: competitive-analysis-toolkit.

  • Auction insights analysis
  • Competitor ad research
  • Market share estimation

Monitor and optimize Google Ads Smart Bidding learning phase.

Library identifier: learning-phase-tracker.

  • Track learning status
  • Minimize learning disruptions
  • Optimize for faster learning

Diagnose and resolve Google Ads performance issues.

Library identifier: performance-troubleshooter.

  • Identify performance drops
  • Limited by budget issues
  • Low impression share analysis

Phase 5 · 1 skills.

Comprehensive Google Ads account audit framework.

Library identifier: account-auditor.

  • Full account health audit
  • Identify wasted spend
  • Optimization opportunity scoring

Phase 5 · 5 skills.

Build automated rules for Google Ads campaign management.

Library identifier: automated-rules-builder.

  • Performance-based rules
  • Budget pacing rules
  • Alert automation

Plan and optimize Google Ads Demand Gen campaigns.

Library identifier: demand-gen-planner.

  • Demand Gen campaign setup
  • Creative asset requirements
  • Audience targeting strategy

Optimize Google Display Network campaigns for better results.

Library identifier: display-campaign-optimizer.

  • Placement optimization
  • Responsive display ads
  • Audience targeting refinement

Optimize Performance Max asset groups for maximum performance.

Library identifier: pmax-asset-group-optimizer.

  • Asset group segmentation
  • Asset performance analysis
  • Signal optimization

Plan and optimize YouTube advertising campaigns.

Library identifier: youtube-ads-strategist.

  • YouTube campaign types selection
  • Video creative requirements
  • Audience targeting on YouTube

Other platforms

All documented skills.

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