Google Ads Skills
Expert knowledge for Google Ads analysis and optimization, organized in 8 phases from foundation to advanced.
Foundation
2 skillsBid Strategy Selector
FoundationGoogle Ads Smart Bidding strategy advisor for choosing optimal bidding strategies.
Use cases:
- •Choose between Maximize Conversions, Target CPA, and Target ROAS
- •Portfolio bid strategy setup
- •Value-based bidding configuration
GAQL Query Guide
FoundationComplete GAQL reference for Google Ads API v23 queries.
Use cases:
- •Write GAQL queries for data extraction
- •Metric and dimension selection
- •Date range filtering and v23 migration
Measurement
2 skillsConversion Tracking Debugger
MeasurementDiagnose and fix Google Ads conversion tracking problems.
Use cases:
- •Conversions not showing up
- •Duplicate conversion issues
- •GA4 vs Google Ads discrepancies
Conversion Tracking Setup
MeasurementComprehensive Google Ads conversion tracking setup and optimization guide.
Use cases:
- •Set up conversion actions correctly
- •Enhanced conversions implementation
- •Offline conversion import
Campaigns & Creative
7 skillsCreative Fatigue Tracker
Campaigns & CreativeDetect and prevent creative fatigue on Google Ads Display, PMax, and YouTube campaigns.
Use cases:
- •Monitor asset performance ratings (Low/Good/Best)
- •Optimal refresh timing (4-8 week cycles)
- •PMax asset group optimization
Performance Max Optimizer
Campaigns & CreativeOptimize Google Ads Performance Max campaigns for maximum results.
Use cases:
- •Asset group optimization
- •Audience signals configuration
- •PMax troubleshooting
PMax Audit Checklist
Campaigns & CreativeStructured Performance Max audit framework with 100-point scoring system.
Use cases:
- •Complete PMax account audit
- •Asset group performance scoring
- •Channel breakdown evaluation
PMax Retail Optimizer
Campaigns & CreativeOptimize PMax Retail campaigns with product feeds for e-commerce.
Use cases:
- •Zombie inventory detection
- •Listing group filter optimization
- •Custom label strategy for PMax
PMax Search Cannibalization Detector
Campaigns & CreativeDetect and resolve PMax vs Search campaign cannibalization and brand traffic theft.
Use cases:
- •Brand traffic analysis in PMax
- •ROAS inflation detection
- •Brand exclusion setup
Shopping Campaign Structure Advisor
Campaigns & CreativeChoose the optimal Shopping campaign structure: Standard Shopping vs PMax vs hybrid.
Use cases:
- •Standard Shopping vs PMax decision
- •Priority-based Shopping structures
- •Product group subdivision strategy
Shopping Feed Optimizer
Campaigns & CreativeOptimize Google Shopping product feeds for better performance.
Use cases:
- •Product title and description optimization
- •Feed attribute best practices
- •Custom label strategies
Lead Generation
5 skillsAudience Strategy Planner
Lead GenerationPlan audience targeting strategies for Google Ads campaigns.
Use cases:
- •Audience segment selection
- •First-party data strategies
- •Audience expansion tactics
Enhanced Conversions Setup
Lead GenerationImplement Enhanced Conversions for improved Google Ads measurement.
Use cases:
- •Enhanced conversions for web
- •Enhanced conversions for leads
- •Customer Match integration
GA4 Integration Guide
Lead GenerationIntegrate Google Analytics 4 with Google Ads for better insights.
Use cases:
- •Link GA4 to Google Ads
- •Import GA4 conversions
- •Audience sharing setup
Remarketing List Builder
Lead GenerationBuild effective remarketing lists for Google Ads campaigns.
Use cases:
- •Website visitor remarketing
- •Customer list targeting
- •Similar audiences strategy
Search Campaign Builder
Lead GenerationBuild high-performing Google Ads Search campaigns.
Use cases:
- •Campaign structure planning
- •Keyword grouping strategies
- •Ad copy best practices
E-commerce & Advanced
5 skillsBenchmark Database
E-commerce & AdvancedIndustry benchmark data for Google Ads performance comparison.
Use cases:
- •Compare CPCs and CTRs by industry
- •Set realistic performance targets
- •Competitive analysis
Keyword Strategy Planner
E-commerce & AdvancedComprehensive keyword research and strategy planning for Google Ads.
Use cases:
- •Keyword research methodology
- •Match type strategy
- •Negative keyword planning
Quality Score Optimizer
E-commerce & AdvancedOptimize Quality Score to improve Google Ads performance and reduce costs.
Use cases:
- •Diagnose Quality Score issues
- •Improve ad relevance
- •Landing page optimization tips
Scaling Calculator
E-commerce & AdvancedCalculate optimal scaling strategies for Google Ads campaigns.
Use cases:
- •Budget increase planning
- •Impression share expansion
- •Geographic expansion strategy
Scripts Library
E-commerce & AdvancedLibrary of Google Ads Scripts for automation and monitoring.
Use cases:
- •Automated bid adjustments
- •Performance monitoring scripts
- •Reporting automation
Measurement & Attribution
5 skillsAttribution Model Advisor
Measurement & AttributionChoose and implement the right attribution model for Google Ads.
Use cases:
- •Compare attribution models
- •Data-driven attribution setup
- •Cross-channel attribution
Campaign Structure Advisor
Measurement & AttributionOptimize Google Ads account structure for better performance.
Use cases:
- •Account structure best practices
- •Campaign consolidation
- •Ad group organization
Competitive Analysis Toolkit
Measurement & AttributionAnalyze competitor strategies in Google Ads.
Use cases:
- •Auction insights analysis
- •Competitor ad research
- •Market share estimation
Learning Phase Tracker
Measurement & AttributionMonitor and optimize Google Ads Smart Bidding learning phase.
Use cases:
- •Track learning status
- •Minimize learning disruptions
- •Optimize for faster learning
Performance Troubleshooter
Measurement & AttributionDiagnose and resolve Google Ads performance issues.
Use cases:
- •Identify performance drops
- •Limited by budget issues
- •Low impression share analysis
Advanced
1 skillAccount Auditor
AdvancedComprehensive Google Ads account audit framework.
Use cases:
- •Full account health audit
- •Identify wasted spend
- •Optimization opportunity scoring
Full-Funnel & Automation
5 skillsAutomated Rules Builder
Full-Funnel & AutomationBuild automated rules for Google Ads campaign management.
Use cases:
- •Performance-based rules
- •Budget pacing rules
- •Alert automation
Demand Gen Planner
Full-Funnel & AutomationPlan and optimize Google Ads Demand Gen campaigns.
Use cases:
- •Demand Gen campaign setup
- •Creative asset requirements
- •Audience targeting strategy
Display Campaign Optimizer
Full-Funnel & AutomationOptimize Google Display Network campaigns for better results.
Use cases:
- •Placement optimization
- •Responsive display ads
- •Audience targeting refinement
PMax Asset Group Optimizer
Full-Funnel & AutomationOptimize Performance Max asset groups for maximum performance.
Use cases:
- •Asset group segmentation
- •Asset performance analysis
- •Signal optimization
YouTube Ads Strategist
Full-Funnel & AutomationPlan and optimize YouTube advertising campaigns.
Use cases:
- •YouTube campaign types selection
- •Video creative requirements
- •Audience targeting on YouTube
