Reference
Cross-Platform skills
8 documented skills for Cross-Platform, organized by phase.
On this page
These are public summaries of documented skills, with their use cases. They do not contain the full skill instructions. Ask your assistant to list available skills and retrieve the one that fits your task. Skill availability and automatic selection depend on your client and setup; read the skills guide for activation and managing your own content.
Onboarding
Phase 2 · 7 skills.
Buyer Persona Framework
Create data-driven buyer personas with platform-specific targeting translations.
Library identifier: buyer-persona-framework.
- Creating buyer personas for campaigns
- Translating personas into ad targeting
- Customer segmentation and audience research
Channel Selection Framework
Decision framework for selecting advertising channels based on objectives and budget.
Library identifier: channel-selection-framework.
- Platform comparison (Meta vs Google vs LinkedIn vs TikTok)
- Media mix and budget allocation decisions
- Channel strategy for new campaigns
Competitor Analysis Toolkit
Competitive intelligence framework for ad spend estimation and creative analysis.
Library identifier: competitor-analysis-toolkit.
- Competitor research and ad spend estimation
- Meta Ad Library research
- Competitive positioning and share of voice
First-Party Data Strategy
Build privacy-first data strategy with server-side tracking and Consent Mode V2.
Library identifier: first-party-data-strategy.
- First-party data collection strategy
- Server-side tracking and CAPI setup
- GDPR-compliant tracking and CDP selection
Incrementality Testing Guide
Measure true advertising impact through geo lift tests and holdout experiments.
Library identifier: incrementality-testing-guide.
- Geo lift and holdout test design
- Measuring true ROAS (iROAS)
- Conversion lift studies and synthetic control
Landing Page Optimization Guide
CRO guide for landing pages with scoring frameworks and A/B testing prioritization.
Library identifier: landing-page-optimization-guide.
- Landing page conversion rate optimization
- Message match analysis for paid traffic
- A/B testing prioritization
Market Sizing Guide
Calculate TAM/SAM/SOM for advertising budget planning with industry benchmarks.
Library identifier: market-sizing-guide.
- Market sizing calculations (TAM/SAM/SOM)
- Budget planning based on market opportunity
- Strategic budget allocation for new markets
Attribution
Phase 3 · 1 skills.
Attribution Reconciler
Reconcile conversion discrepancies between platforms (GA4, Meta, Google Ads, TikTok, LinkedIn).
Library identifier: attribution-reconciler.
- Answer 'Which conversion number should I believe?'
- Platform attribution model comparison
- O2O attribution and EU/GDPR consent benchmarks
