Cross-Platform Skills
Expert knowledge for Cross-Platform analysis and optimization, organized in 2 phases from foundation to advanced.
Onboarding
7 skillsBuyer Persona Framework
OnboardingCreate data-driven buyer personas with platform-specific targeting translations.
Use cases:
- •Creating buyer personas for campaigns
- •Translating personas into ad targeting
- •Customer segmentation and audience research
Channel Selection Framework
OnboardingDecision framework for selecting advertising channels based on objectives and budget.
Use cases:
- •Platform comparison (Meta vs Google vs LinkedIn vs TikTok)
- •Media mix and budget allocation decisions
- •Channel strategy for new campaigns
Competitor Analysis Toolkit
OnboardingCompetitive intelligence framework for ad spend estimation and creative analysis.
Use cases:
- •Competitor research and ad spend estimation
- •Meta Ad Library research
- •Competitive positioning and share of voice
First-Party Data Strategy
OnboardingBuild privacy-first data strategy with server-side tracking and Consent Mode V2.
Use cases:
- •First-party data collection strategy
- •Server-side tracking and CAPI setup
- •GDPR-compliant tracking and CDP selection
Incrementality Testing Guide
OnboardingMeasure true advertising impact through geo lift tests and holdout experiments.
Use cases:
- •Geo lift and holdout test design
- •Measuring true ROAS (iROAS)
- •Conversion lift studies and synthetic control
Landing Page Optimization Guide
OnboardingCRO guide for landing pages with scoring frameworks and A/B testing prioritization.
Use cases:
- •Landing page conversion rate optimization
- •Message match analysis for paid traffic
- •A/B testing prioritization
Market Sizing Guide
OnboardingCalculate TAM/SAM/SOM for advertising budget planning with industry benchmarks.
Use cases:
- •Market sizing calculations (TAM/SAM/SOM)
- •Budget planning based on market opportunity
- •Strategic budget allocation for new markets
Attribution
1 skillAttribution Reconciler
AttributionReconcile conversion discrepancies between platforms (GA4, Meta, Google Ads, TikTok, LinkedIn).
Use cases:
- •Answer 'Which conversion number should I believe?'
- •Platform attribution model comparison
- •O2O attribution and EU/GDPR consent benchmarks
