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Skills7 skills
LinkedIn Ads Skills
Expert knowledge for LinkedIn Ads analysis and optimization, organized in 4 phases from foundation to advanced.
Phase 1: Foundation (3)Phase 2: Measurement (2)Phase 3: Attribution (1)Phase 3: Lead Generation (1)
1
Foundation
3 skillsBid Strategy Selector
FoundationLinkedIn Ads bid strategy advisor for choosing optimal bidding strategies.
Use cases:
- •Choose between Maximum Delivery, Manual Bidding, and Cost Cap
- •CPC vs CPM vs CPL optimization
- •Budget allocation for high-cost B2B platform
Learning Phase Tracker
FoundationNavigate LinkedIn's implicit learning phase for campaign optimization.
Use cases:
- •Understand inferred learning thresholds (50 conversions/week typical)
- •Budget requirements by objective (Lead Gen: €100-200/day minimum)
- •Edit impact guidelines and stabilization timelines
Performance Troubleshooter
FoundationDiagnose and fix common LinkedIn Ads performance problems.
Use cases:
- •High CPL diagnosis (avg $5.58 CPC)
- •Low delivery and engagement fixes
- •Budget optimization for B2B campaigns
2
Measurement
2 skillsBenchmark Database
MeasurementIndustry benchmark data for LinkedIn Ads performance comparison.
Use cases:
- •Compare CPL, CPC, CTR by industry
- •B2B campaign performance targets
- •Funnel stage benchmarks
Cost Monitor
MeasurementTrack and benchmark LinkedIn Ads costs with 2025-2026 DDMA data.
Use cases:
- •DDMA 2025 Netherlands benchmarks (+4.5x CPL YoY)
- •Global/EMEA/NL cost comparisons
- •Cost anomaly detection and budget efficiency
3
Attribution
1 skillRevenue Attribution
AttributionConnect LinkedIn Ads to actual revenue and prove B2B ROI.
Use cases:
- •CRM integration (Salesforce, HubSpot, Marketo)
- •Multi-touch attribution for 90-200+ day sales cycles
- •MQL/SQL tracking and pipeline attribution
3
Lead Generation
1 skillLead Gen Optimizer
Lead GenerationOptimize LinkedIn Lead Gen Forms vs landing page performance.
Use cases:
- •Lead Gen Forms vs landing page decision
- •Quality vs quantity tradeoff analysis
- •CPL optimization and lead quality scoring
