# Marketing Channel Mix Analysis

Source: https://adsuperpowers.ai/docs/cookbook/recipe/channel-mix-analysis

Evaluate how your budget is distributed across channels and its effectiveness.

Category: [Attribution](https://adsuperpowers.ai/docs/cookbook/category/attribution). Difficulty: Intermediate. Estimated time: 30 minutes. Estimated time saved: 4h. These estimates depend on your account and task.

## Platforms

- [Meta Ads](https://adsuperpowers.ai/docs/cookbook/platforms/meta)
- [Google Ads](https://adsuperpowers.ai/docs/cookbook/platforms/google-ads)
- [LinkedIn Ads](https://adsuperpowers.ai/docs/cookbook/platforms/linkedin)
- [TikTok Ads](https://adsuperpowers.ai/docs/cookbook/platforms/tiktok)
- [Google Analytics](https://adsuperpowers.ai/docs/cookbook/platforms/ga4)

## Best for

- [Marketing Director](https://adsuperpowers.ai/docs/cookbook/roles/marketing-director)
- [Agency Owner](https://adsuperpowers.ai/docs/cookbook/roles/agency-owner)

## Prerequisites

- Multiple channels active

Connect the required accounts and your [AI assistant](https://adsuperpowers.ai/docs/setup), then confirm the [workspace and client context](https://adsuperpowers.ai/docs/accounts#client-profiles). Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

## Tools used

| Tool | Purpose |
| --- | --- |
| [`meta_get_insights`](https://adsuperpowers.ai/docs/tools/meta-ads#available-tools) | Meta performance |
| [`google_ads_run_gaql`](https://adsuperpowers.ai/docs/tools/google-ads#available-tools) | Google performance |
| [`linkedin_get_analytics`](https://adsuperpowers.ai/docs/tools/linkedin-ads#available-tools) | LinkedIn performance |
| [`ga4_run_report`](https://adsuperpowers.ai/docs/tools/google-analytics#available-tools) | Overall attribution |

The tools available to your assistant depend on account connections, workspace permissions and client support. [Browse the tool catalog](https://adsuperpowers.ai/docs/tools).

## Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

### Channel Mix Analysis

```text
Analyze my marketing channel mix. Show spend, conversions, and CPA by channel. Compare to GA4 attribution data. Recommend optimal budget distribution based on performance.
```

**Expected output:** Channel mix analysis with budget reallocation recommendations

## Automation

This recipe is intended for an interactive run. Review the result with your assistant before proceeding.

## Related recipes

- [Daily Performance Pulse](https://adsuperpowers.ai/docs/cookbook/recipe/daily-performance-pulse)
- [List All Connected Accounts](https://adsuperpowers.ai/docs/cookbook/recipe/list-all-accounts)
- [Campaign Status Check](https://adsuperpowers.ai/docs/cookbook/recipe/campaign-status-check)

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