# Attribution recipes

Source: https://adsuperpowers.ai/docs/cookbook/category/attribution

Browse 7 recipes for attribution.

Connect the required accounts and your [AI assistant](https://adsuperpowers.ai/docs/setup), then confirm the [workspace and client context](https://adsuperpowers.ai/docs/accounts#client-profiles). Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

## All Attribution recipes

| Recipe | Use for | Difficulty / estimated time | Platforms |
| --- | --- | --- | --- |
| [Which Number Should I Believe?](https://adsuperpowers.ai/docs/cookbook/recipe/attribution-reconciler) | Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges. | Intermediate · 30 minutes | Meta Ads, Google Ads, Google Analytics, TikTok Ads |
| [Conversion Funnel Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/funnel-analysis) | Map your customer journey from click to conversion with drop-off analysis. | Intermediate · 30 minutes | Google Analytics |
| [User Cohort Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/cohort-analysis) | Analyze how different user cohorts perform over time. | Intermediate · 30 minutes | Google Analytics |
| [Cross-Device User Journey](https://adsuperpowers.ai/docs/cookbook/recipe/cross-device-analysis) | Understand how users move between devices before converting. | Intermediate · 30 minutes | Google Analytics |
| [Marketing Channel Mix Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/channel-mix-analysis) | Evaluate how your budget is distributed across channels and its effectiveness. | Intermediate · 30 minutes | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Google Analytics |
| [Conversion Lag Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/conversion-lag-analysis) | Understand how long it takes users to convert after clicking your ads. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| [New vs Returning Customer Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/new-vs-returning) | Compare how new and returning customers behave and convert. | Intermediate · 30 minutes | Google Analytics |

## Other categories

- [Reporting](https://adsuperpowers.ai/docs/cookbook/category/reporting)
- [Optimization](https://adsuperpowers.ai/docs/cookbook/category/optimization)
- [Auditing](https://adsuperpowers.ai/docs/cookbook/category/auditing)
- [Creative Analysis](https://adsuperpowers.ai/docs/cookbook/category/creative)
- [Forecasting](https://adsuperpowers.ai/docs/cookbook/category/forecasting)
- [Onboarding](https://adsuperpowers.ai/docs/cookbook/category/onboarding)
- [Integration](https://adsuperpowers.ai/docs/cookbook/category/integration)

[All recipes](https://adsuperpowers.ai/docs/cookbook) · [Featured](https://adsuperpowers.ai/docs/cookbook/featured) · [Quick wins](https://adsuperpowers.ai/docs/cookbook/quick-wins) · [Deep dives](https://adsuperpowers.ai/docs/cookbook/deep-dives) · [Automated workflows](https://adsuperpowers.ai/docs/cookbook/automated) · [Integrations](https://adsuperpowers.ai/docs/cookbook/integrations) · [Platforms](https://adsuperpowers.ai/docs/cookbook/platforms) · [Roles](https://adsuperpowers.ai/docs/cookbook/roles)