# Brand vs Performance Budget Split

Source: https://adsuperpowers.ai/docs/cookbook/recipe/brand-vs-performance

Optimize the balance between brand and performance marketing.

Category: [Optimization](https://adsuperpowers.ai/docs/cookbook/category/optimization). Difficulty: Advanced. Estimated time: 1 hour. Estimated time saved: Strategic value. These estimates depend on your account and task.

## Platforms

- [Meta Ads](https://adsuperpowers.ai/docs/cookbook/platforms/meta)
- [Google Ads](https://adsuperpowers.ai/docs/cookbook/platforms/google-ads)
- [LinkedIn Ads](https://adsuperpowers.ai/docs/cookbook/platforms/linkedin)

## Best for

- [Marketing Director](https://adsuperpowers.ai/docs/cookbook/roles/marketing-director)

## Prerequisites

- Both brand and performance campaigns running

Connect the required accounts and your [AI assistant](https://adsuperpowers.ai/docs/setup), then confirm the [workspace and client context](https://adsuperpowers.ai/docs/accounts#client-profiles). Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

## Tools used

| Tool | Purpose |
| --- | --- |
| [`meta_get_insights`](https://adsuperpowers.ai/docs/tools/meta-ads#available-tools) | Campaign type analysis |
| [`google_ads_run_gaql`](https://adsuperpowers.ai/docs/tools/google-ads#available-tools) | Brand vs non-brand |
| [`ga4_run_report`](https://adsuperpowers.ai/docs/tools/google-analytics#available-tools) | Brand lift indicators |

The tools available to your assistant depend on account connections, workspace permissions and client support. [Browse the tool catalog](https://adsuperpowers.ai/docs/tools).

## Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

### Brand vs Performance

```text
Analyze my brand vs performance marketing split. Compare the direct ROAS of performance campaigns to the broader impact of brand campaigns (branded search lift, direct traffic changes). Recommend optimal budget allocation.
```

**Expected output:** Brand vs performance analysis with allocation recommendations

## Automation

This recipe is intended for an interactive run. Review the result with your assistant before proceeding.

## Related recipes

- [Daily Performance Pulse](https://adsuperpowers.ai/docs/cookbook/recipe/daily-performance-pulse)
- [List All Connected Accounts](https://adsuperpowers.ai/docs/cookbook/recipe/list-all-accounts)
- [Campaign Status Check](https://adsuperpowers.ai/docs/cookbook/recipe/campaign-status-check)

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