Reference

Google Tag Manager tools

Audit GTM containers, detect duplicate conversion tracking, find unused tags and triggers, and list tags that have no consent settings.

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Before you begin

Connect the relevant Google Tag Manager account through Accounts, then connect your AI assistant. Confirm the target account and date range before querying data or making changes.

This is the generated catalog. The tools shown in your AI assistant depend on your connected accounts, active workspace, role, write permissions, enabled features and the client's supported tool surface. A listed tool is not a promise that it is enabled in every workspace. See accounts, workspace access and troubleshooting.

Available tools

4 tools.

Tool	Access	Purpose
`gtm_list_containers`	Read	List all GTM accounts and containers accessible to the connected Google account
`gtm_list_entities`	Read	List GTM tags, triggers, and variables with writable paths and fingerprints for updates
`gtm_audit`	Read	Audit a GTM container: tag health, duplicate conversions, unused triggers and variables, and tags without consent settings
`gtm_manage`	Write	Create workspaces, manage versions, and inspect tag configurations within a container

Write tools can change account settings, campaigns or workspace content. Confirm the target and proposed changes before running them.

Using these tools

Start by asking which accounts are connected. Then request a read-only report or inspection for one account before making a change.

API capabilities

Available fields and combinations depend on the resource, account and campaign type. Adapt the examples to your selected account.

Metrics

Category	Fields
Container Health	`tag_count`, `trigger_count`, `variable_count`, `workspace_count`

Dimensions

Category	Fields
Container	`account_id`, `container_id`, `workspace_id`, `tag_type`, `trigger_type`

Query examples

List All Containers

List all GTM accounts and containers linked to your Google account

Tool: gtm_list_containers.

{
  "include_container_details": true
}

Full Container Audit

Run an audit that checks for duplicate conversions, unused tags and tags without consent settings

Tool: gtm_audit.

{
  "account_id": "123456",
  "container_id": "GTM-XXXXXX",
  "checks": ["duplicates", "unused", "consent", "health"]
}

Create Workspace

Create a new workspace for making tag changes without affecting the live container

Tool: gtm_manage.

{
  "account_id": "123456",
  "container_id": "GTM-XXXXXX",
  "action": "create_workspace",
  "name": "Q1 Conversion Tracking Updates"
}

Technical reference

API endpoint: tagmanager.googleapis.com/tagmanager/v2. Status: stable.

Tag Manager API v2 provides access to accounts, containers, workspaces, tags, triggers, and variables.

Rate limits

Limit	Scope	Notes
10 req/s per user	Tag Manager API	Standard Google API quota, rarely reached in normal usage
100,000 req/day	Tag Manager API	Daily quota per project, sufficient for most audit workflows

Limitations and notes

Read and manage access require Tag Manager API enabled in Google Cloud Console
Publishing changes requires Editor or Publisher role on the container
Server-side GTM containers require separate account setup
Historical version data limited to the last 200 published versions

Other platforms and tools

All tools · Quickstart