Google Analytics 4 MCP Server
Connect Google Analytics 4 to Claude, Cursor & AI assistants
What is Google Analytics MCP Server?
The Google Analytics 4 MCP Server turns your website analytics into a conversation. No more clicking through the GA4 interface trying to find that one metric, or spending 20 minutes building a custom report that you'll use once.
GA4 is powerful, but let's be honest - the interface isn't winning any usability awards. Finding specific insights means knowing where to click, how to set up comparisons, and often exporting to sheets for actual analysis. With the MCP server, you just ask questions: "What's my conversion rate from mobile users in Germany?" Done.
But here's where it gets really interesting: Ad Superpowers connects GA4 with your advertising platforms. This means you can finally answer the questions that matter: "Which Meta campaigns drive the most engaged traffic?" "What's the bounce rate for visitors from my Google Ads?" "Are my TikTok ads bringing in quality users or tire-kickers?" That's the kind of cross-platform analysis that used to require hours of data stitching.
With 2 powerful tools, you get access to users, sessions, pageviews, events, conversions, traffic sources, devices, and fully custom reports. Everything you need to understand what's happening on your site - and why.
Why Use AI for GA4?
GA4 has a learning curve that would make a ski slope jealous. Google redesigned the entire analytics paradigm with the switch from Universal Analytics, and while the underlying data model is more powerful, actually getting insights out of it can feel like a chore.
AI fixes this in two ways. First, you don't need to know where anything is in the interface. Want to compare this week's traffic to last week? Just ask. Want to see your top landing pages by engagement rate? Ask that too. The AI handles the query construction and gives you results.
Second - and this is what makes Ad Superpowers special - you can correlate GA4 data with your advertising. When your traffic sources are labeled as 'facebook / cpc', you can ask Claude to cross-reference that with your actual Meta campaigns. Find out which ad sets drive the best on-site behavior, not just clicks.
For agencies managing multiple properties, this is a huge time-saver. Instead of logging into each GA4 property and building the same reports over and over, you can query across accounts from a single conversation.
Key Capabilities
What You Can Do
Available MCP Tools
2 toolsga4_list_propertiesList all GA4 properties and accounts you have access toga4_run_reportRun flexible GA4 reports with any metrics and dimensions (page views, users, events, traffic, devices)Example Prompts
Once connected, try asking Claude these questions about your Google Analytics data:
Real-World Use Cases
Traffic Quality Analysis
Knowing which traffic sources bring quality visitors (vs just clicks) requires combining GA4 data with engagement metrics and conversions.
Ask Claude to rank traffic sources by engagement rate and conversion rate, not just volume. Instantly see which channels are worth investing in.
“Rank my traffic sources by engagement rate and conversion rate. Which channels bring the best quality visitors?”
Landing Page Optimization
Identifying underperforming landing pages means checking bounce rates, engagement, and conversions across potentially hundreds of pages.
Get a quick audit of landing pages with high traffic but poor engagement, with specific insights on what might be wrong.
“Show me landing pages with more than 100 sessions this month but below-average engagement rate. What's the pattern?”
Campaign Attribution
Understanding which campaigns actually drive conversions (not just traffic) requires connecting ad platform data with on-site behavior.
Correlate GA4 conversion data with your advertising campaigns to see true campaign effectiveness.
“Which of my Meta campaigns drove the most conversions in GA4 this month? How does that compare to what Meta reports?”
Content Performance
Knowing which content resonates with your audience means analyzing pageviews, time on page, and downstream behavior.
Get content performance insights with engagement metrics and conversion correlation to guide your content strategy.
“What are my top 10 blog posts by engagement? Which ones lead to the most conversions?”
Technical Specifications
- API Version
- GA4 Data API v1beta
- Rate Limits
- Shared quota with other Google Analytics API users
- Data Freshness
- Standard data: 24-48 hour delay. Real-time data available for active users.
- OAuth Scopes
https://www.googleapis.com/auth/analytics.readonly
Get Started in 3 Steps
Sign up for Ad Superpowers
Create a free account and connect your Google Analytics account via OAuth.
Get your API key
Generate an API key from your dashboard. This key authenticates your AI assistant with Ad Superpowers.
Configure your AI assistant
Add the MCP server URL and your API key to Claude, Cursor, or your preferred AI tool. Follow our installation guide for step-by-step instructions.
Frequently Asked Questions
Stop drowning in dashboards
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