Meta Ads MCP Server
Connect Meta Ads to Claude, Cursor & AI assistants
What is Meta Ads MCP Server?
The Meta Ads MCP Server transforms how you interact with your Facebook and Instagram advertising data. Instead of spending hours in Ads Manager clicking through reports and exporting CSVs, you can simply ask Claude questions like "What's my best performing campaign this month?" or "Show me which creatives are driving the most conversions."
This isn't just about convenience (though that's pretty great too). It's about unlocking insights that would take forever to find manually. Want to know which age group converts best on weekends? Which ad copy resonates with your lookalike audiences? How your CPM trends compare to last quarter? Just ask.
With 8 specialized MCP tools, you get full campaign management through Meta's Marketing API — not just reading data, but creating campaigns, building ads with image upload, and duplicating winning creatives for A/B testing. All through natural language, all in real-time.
Why Use AI for Meta?
Let's be honest: Meta Ads Manager is powerful but overwhelming. Finding specific insights means navigating through multiple screens, setting up custom reports, and often exporting to spreadsheets for actual analysis.
AI changes this completely. With the Meta Ads MCP, you're essentially having a conversation with your ad data. Need to compare performance across placements? Ask. Want to identify underperforming ad sets burning budget? Ask. Curious which day of the week drives your best ROAS? You get the idea.
The real superpower comes when you combine Meta data with other platforms. Since Ad Superpowers connects multiple platforms through one MCP server, you can ask questions like "How does my Meta ROAS compare to Google Ads this month?" That's cross-platform intelligence that would take hours to compile manually.
Key Capabilities
What You Can Do
Available MCP Tools
8 toolsmeta_list_ad_accountsList all connected ad accounts with status and currencymeta_queryQuery entities (account, campaigns, adsets, ads, creatives) with flexible filteringmeta_get_insightsGet performance insights at account, campaign, adset, or ad level with 70+ metricsmeta_updatePause, resume, update budgets, and rename campaigns, ad sets, and adsmeta_get_creativesGet creative details, text content, and performance data at single/campaign/account scopemeta_create_adCreate new ads with image upload, copy, and CTA in existing ad setsmeta_duplicateDuplicate ads with creative overrides for A/B testingmeta_createCreate campaigns and ad sets with targeting, budgets, and objectivesExample Prompts
Once connected, try asking Claude these questions about your Meta Ads data:
Real-World Use Cases
Daily Performance Check
Checking campaign performance every morning means logging into Ads Manager, navigating to the right views, and mentally comparing to yesterday's numbers.
Just ask Claude 'How did my campaigns perform yesterday compared to the day before?' and get a complete breakdown with highlights on what changed.
“Give me a daily performance summary for my Meta campaigns. Highlight anything unusual.”
Creative Performance Analysis
Figuring out which ad creatives actually work requires exporting data, sorting through metrics, and often building custom pivot tables.
Ask for creative performance ranked by your preferred metric, with AI-generated insights on what the top performers have in common.
“Which ad creatives have the best ROAS this month? What do the top 5 have in common?”
Audience Optimization
Understanding which audiences convert best means pulling demographic breakdowns, comparing CPAs, and analyzing conversion rates across segments.
Get instant audience insights with recommendations on where to allocate more budget and which segments might be worth excluding.
“Break down my conversions by age and gender. Which segments should I focus budget on?”
Budget Waste Detection
Finding ad sets that are spending without converting requires reviewing each one individually or building complex filtered views.
Ask Claude to identify underperforming ad sets based on your thresholds, with specific recommendations for each.
“Find ad sets that spent over €50 this week but had zero conversions. What should I do with them?”
Campaign Creation
Setting up a complete campaign structure in Ads Manager requires navigating through multiple screens for objectives, budgets, targeting, and ad creative.
Create entire campaign structures through conversation — campaigns, ad sets with targeting, and ads with images and copy — all in one flow.
“Create a new conversion campaign targeting women 25-45 in the Netherlands with a €50 daily budget. Set up an ad set for broad targeting.”
Creative A/B Testing at Scale
Duplicating ads with different headlines, images, or CTAs means manually copying each ad and editing individual fields in Ads Manager.
Duplicate winning ads with creative overrides in a single command — change headlines, body text, images, or CTAs while keeping the original targeting.
“Duplicate my best performing ad but change the headline to 'Limited Time Offer' and use a new hero image.”
Technical Specifications
- API Version
- Meta Marketing API v24.0
- Rate Limits
- Respects Meta's rate limits with intelligent request batching
- Data Freshness
- Real-time data, same as Ads Manager
- OAuth Scopes
ads_readads_managementbusiness_management
Get Started in 3 Steps
Sign up for Ad Superpowers
Create a free account and connect your Meta Ads account via OAuth.
Get your API key
Generate an API key from your dashboard. This key authenticates your AI assistant with Ad Superpowers.
Configure your AI assistant
Add the MCP server URL and your API key to Claude, Cursor, or your preferred AI tool. Follow our installation guide for step-by-step instructions.
Frequently Asked Questions
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