Google Ads MCP Server
Connect Google Ads to Claude, Cursor & AI assistants
What is Google Ads MCP Server?
The Google Ads MCP Server is your AI-powered gateway to Google's advertising platform. With 3 specialized tools, you get access to the entire Google Ads API through natural language - the GAQL tool alone lets you query 50+ resources with full flexibility.
GAQL (Google Ads Query Language) is like SQL for your ad data. With 50+ queryable resources and 100+ metrics, you can pull exactly the data you need without building custom reports in the Google Ads UI. Want to find keywords with high spend but low Quality Score? Search terms triggering your ads that should be negatives? Campaigns losing impression share to budget? Just ask.
The Keyword Planner integration is another game-changer. Get search volume estimates, competition data, and suggested bid ranges for any keyword - perfect for research, competitor analysis, or planning new campaigns. You can even analyze competitor URLs to discover what keywords they might be targeting.
Why Use AI for Google Ads?
The Google Ads interface is notoriously complex. Between the multiple navigation levels, report builder quirks, and the constant UI changes, getting simple answers often takes way too long.
Here's where AI shines: you skip all that friction. Ask "Which of my keywords have a Quality Score below 5 and spent more than €100 this month?" and get a direct answer. Try doing that in the Google Ads UI - you'd need to build a custom report, add filters, export to sheets... you get the picture.
The GAQL tool is particularly powerful for advanced users. Instead of learning Google's query syntax, you describe what you want in plain English and Claude constructs the query for you. It's like having a Google Ads API expert on call 24/7.
And when you combine Google Ads data with GA4 through Ad Superpowers, things get really interesting. Correlate your keyword performance with on-site behavior. See which search terms drive not just clicks, but engaged sessions and conversions. That's the kind of cross-platform analysis that used to require hours of data wrangling.
Key Capabilities
What You Can Do
Available MCP Tools
4 toolsgoogle_ads_list_accountsList all connected accounts including MCC hierarchygoogle_ads_run_gaqlExecute custom GAQL queries for flexible data retrieval from 50+ resourcesgoogle_ads_run_keyword_plannerKeyword research with search volume, competition, and bid estimatesgoogle_ads_mutateCreate, update, or remove campaigns, ad groups, ads, and keywordsExample Prompts
Once connected, try asking Claude these questions about your Google Ads data:
Real-World Use Cases
Search Term Mining
Finding irrelevant search terms that waste budget requires downloading search term reports, sorting through thousands of queries, and manually identifying negatives.
Ask Claude to find search terms with high spend and zero conversions, grouped by theme. Get instant negative keyword recommendations.
“Find search terms that spent over €20 this month but got zero conversions. Group them by theme and suggest negative keywords.”
Quality Score Audit
Identifying Quality Score issues means checking keywords one by one or building complex filtered reports.
Get a complete Quality Score breakdown with specific recommendations for improving ad relevance, landing page experience, and expected CTR.
“Show me all keywords with Quality Score below 6, sorted by spend. What's causing the low scores?”
Competitive Research
Understanding competitor keyword strategy requires expensive third-party tools or manual research.
Use Keyword Planner to analyze competitor URLs and discover what keywords they might be targeting, complete with search volumes and bid estimates.
“Analyze competitor.com and show me keyword opportunities I might be missing. Include search volume and competition level.”
Budget Optimization
Knowing where you're losing impression share - and whether it's budget or rank - requires navigating to auction insights and comparing multiple metrics.
Get a complete view of impression share, lost IS (budget), and lost IS (rank) across campaigns with recommendations for optimization.
“Where am I losing impression share? Is it budget or rank? Which campaigns should I prioritize?”
Technical Specifications
- API Version
- Google Ads API v22
- Rate Limits
- 15,000 requests per day standard quota
- Data Freshness
- Near real-time, typically 2-3 hour delay for some metrics
- OAuth Scopes
https://www.googleapis.com/auth/adwords
Get Started in 3 Steps
Sign up for Ad Superpowers
Create a free account and connect your Google Ads account via OAuth.
Get your API key
Generate an API key from your dashboard. This key authenticates your AI assistant with Ad Superpowers.
Configure your AI assistant
Add the MCP server URL and your API key to Claude, Cursor, or your preferred AI tool. Follow our installation guide for step-by-step instructions.
Frequently Asked Questions
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