TikTok Ads MCP Server
Connect TikTok Ads to Claude, Cursor & AI assistants
What is TikTok Ads MCP Server?
The TikTok Ads MCP Server brings AI-powered analysis to the fastest-growing advertising platform. If you're running TikTok ads (and if you're reaching younger audiences, you probably should be), you know that the platform moves at a different speed than traditional advertising.
Trends emerge and fade within days. What worked last week might be stale today. And TikTok's Ads Manager, while functional, isn't exactly built for the kind of rapid analysis you need to keep up.
That's where AI comes in. With 6 specialized MCP tools, you can instantly query your campaigns, analyze video performance, compare Spark Ads vs traditional ads, and dig into audience insights - all through natural language. Ask "Which videos have completion rates above 50%?" instead of clicking through endless reports.
The real magic happens when you combine TikTok with your other platforms. TikTok users often discover brands on the platform but convert elsewhere. With Ad Superpowers connecting TikTok to Meta, Google, and Shopify, you can finally track that full journey.
Why Use AI for TikTok?
Let's be honest: TikTok ads feel different from other platforms. The content is more organic, the audience is more engaged, and the metrics that matter are video-specific (completion rates, engagement, sound-on views) rather than traditional CTR.
The problem? Getting these insights requires learning yet another ads platform. And if you're already managing Meta, Google, and maybe LinkedIn, who has the time?
AI solves this by letting you ask questions in plain English. "What's my average video completion rate?" "Which audiences engage most with my content?" "How do my Spark Ads compare to regular ads?" The AI handles the platform-specific queries and gives you answers.
But here's where Ad Superpowers really shines: cross-platform video comparison. You're probably running video on TikTok, Meta (Reels), and maybe YouTube. With all platforms connected, you can ask "Where does my video content perform best?" and get a real answer. That's the kind of insight that would take hours to compile manually.
Key Capabilities
What You Can Do
Available MCP Tools
6 toolstiktok_get_advertiser_infoAdvertiser account details and settingstiktok_queryQuery entities (campaigns, adgroups, ads) with flexible filteringtiktok_get_reportPerformance reports at campaign, adgroup, or ad level with custom metricstiktok_get_audiencesCustom and lookalike audience lists for targetingtiktok_get_asset_infoVideo or image asset info with optional embedded images for AI analysistiktok_get_ads_with_creativesGet ads with creative assets and performance dataExample Prompts
Once connected, try asking Claude these questions about your TikTok Ads data:
Real-World Use Cases
Video Performance Analysis
Understanding which videos resonate with audiences requires analyzing completion rates, engagement, and conversions across multiple campaigns.
Instantly see video performance ranked by the metrics that matter - completion rates, engagement, and conversions - with AI-generated insights.
“Rank my videos by completion rate. Which ones have the best engagement and what do they have in common?”
Spark Ads vs Traditional Ads
Comparing Spark Ads (boosted organic content) to traditional in-feed ads requires pulling data from different sections of TikTok Ads Manager.
Get a direct comparison of Spark Ads vs traditional ads by engagement, cost efficiency, and conversion rates.
“Compare my Spark Ads performance to regular in-feed ads. Which approach gives better ROI?”
Audience Discovery
Finding which audiences respond to your content means digging through demographic reports and interest targeting results.
Get instant audience insights showing which demographics, interests, and behaviors drive the best results.
“Which audiences are engaging most with my content? Where should I expand targeting?”
Cross-Platform Video Strategy
You're running video on TikTok, Meta, and maybe YouTube. Knowing where to focus requires comparing metrics across platforms.
Compare video performance across TikTok and Meta to optimize your video content distribution strategy.
“How does my video content perform on TikTok vs Meta Reels? Where should I focus more budget?”
Technical Specifications
- API Version
- TikTok Marketing API v1.3
- Rate Limits
- 600 requests per minute sliding window
- Data Freshness
- 1-2 hour delay for reporting data
- OAuth Scopes
advertiser_managementcampaign_readreport_readaudience_management
Get Started in 3 Steps
Sign up for Ad Superpowers
Create a free account and connect your TikTok Ads account via OAuth.Note: TikTok Ads requires the Pro plan or higher.
Get your API key
Generate an API key from your dashboard. This key authenticates your AI assistant with Ad Superpowers.
Configure your AI assistant
Add the MCP server URL and your API key to Claude, Cursor, or your preferred AI tool. Follow our installation guide for step-by-step instructions.
Frequently Asked Questions
Stop drowning in dashboards
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