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Klaviyo
MCP

Klaviyo MCP Server

Connect Klaviyo to Claude, Cursor & AI assistants

0 MCP ToolsPro+ Plan

What is Klaviyo MCP Server?

The Klaviyo MCP Server brings AI-powered analysis to your email and SMS marketing. If you're running an ecommerce business (and if you're using Klaviyo, you probably are), you know that email is your highest-ROI channel. But optimizing it? That requires digging through dashboards, comparing campaigns, and correlating flow performance with revenue.

Ad Superpowers is the first to offer a Klaviyo MCP server, which means you can now query your email marketing data through conversation. Ask Claude "Which email campaigns drove the most revenue this month?" instead of building custom reports. Ask "How does my abandoned cart flow compare to industry benchmarks?" instead of Googling averages.

With specialized tools covering lists, profiles, segments, campaigns, flows, metrics, and events, you will have comprehensive access to your Klaviyo data. But the real power comes from combining this with your other platforms.

Imagine asking: "Which Meta ad campaigns bring subscribers who actually engage with my emails?" or "What's the lifetime value difference between customers acquired through ads vs organic?" That's the kind of insight that used to require a data team and a warehouse. Now it's a conversation.

Why Use AI for Klaviyo?

Klaviyo is genuinely one of the better marketing platforms for built-in analytics. Their flow analytics, campaign reports, and revenue attribution are solid. So why add AI?

Two reasons: speed and cross-platform intelligence.

First, speed. Even with good built-in analytics, finding specific insights takes time. "Which subject lines have the highest open rates for my VIP segment?" requires navigating to the right report, filtering by segment, sorting by metric... you know the drill. With AI, you just ask.

Second - and this is the big one - Klaviyo only sees part of the picture. It knows about emails sent, opened, and clicked. It knows about revenue attributed to those emails. But it doesn't know which ad campaign brought that subscriber in the first place. It doesn't know how that subscriber's on-site behavior compares to others.

Ad Superpowers connects Klaviyo to your ad platforms (Meta, Google, TikTok, LinkedIn), your analytics (GA4), and your store (Shopify). Now you can ask the questions that actually matter: "Which acquisition channel brings the highest-LTV email subscribers?" "Do my TikTok-acquired customers engage more or less with email than my Meta customers?"

That's the superpower: not just email analytics, but email analytics in context of your entire marketing ecosystem.

Key Capabilities

Campaign analytics: open rates, click rates, revenue per recipient, unsubscribes
Flow performance: conversion rates, revenue attribution, email-level metrics
Segment analysis: definitions, membership counts, performance by segment
Subscriber insights: profiles, lists, segments, engagement history
Metric aggregates: time-series data for any metric with flexible grouping
Event tracking: all Klaviyo events including opens, clicks, purchases

What You Can Do

Email campaign analytics
SMS performance data
Flow automation insights
Segment analysis
Subscriber management
Revenue attribution

Available MCP Tools

0 tools

Example Prompts

Once connected, try asking Claude these questions about your Klaviyo data:

Show me my Klaviyo lists
What's my email open rate this month?
Which flows have the highest conversion rate?
Show me my top customer segments by revenue
What campaigns performed best this quarter?
How many subscribers did I gain this week?
Which emails drive the most revenue?
Show me subscribers who haven't engaged in 90 days

Real-World Use Cases

Flow Performance Optimization

Challenge:

Comparing flow performance across your abandoned cart, welcome series, post-purchase, and win-back flows requires looking at each one individually.

Solution:

Get a complete flow comparison with revenue per recipient, conversion rates, and engagement metrics to identify which flows need attention.

Example prompt:

Compare all my flows by revenue per recipient. Which ones are underperforming and need optimization?

Campaign Analysis

Challenge:

Understanding what makes successful campaigns successful means analyzing subject lines, send times, content types, and segments across many campaigns.

Solution:

Analyze campaign performance patterns to identify what drives opens, clicks, and conversions.

Example prompt:

What do my top 10 performing campaigns have in common? Look at subject lines, send times, and segments.

Subscriber Health Check

Challenge:

Identifying at-risk subscribers before they churn requires segmenting by engagement and understanding behavior patterns.

Solution:

Get a complete subscriber health overview with engagement trends, at-risk segments, and re-engagement opportunities.

Example prompt:

How many subscribers haven't engaged in 30, 60, or 90 days? What's the trend looking like?

Cross-Channel Revenue Attribution

Challenge:

Understanding which acquisition channels bring the best email subscribers requires correlating ad platform data with Klaviyo engagement and revenue.

Solution:

Connect ad acquisition data with email performance to optimize acquisition for long-term value, not just initial conversion.

Example prompt:

Which ad platform brings subscribers with the highest email engagement and purchase rate?

Technical Specifications

API Version
Klaviyo REST API 2025-01-15
Rate Limits
Varies by endpoint: XS (1/s) to XL (350/s) burst rates
Data Freshness
Near real-time for events and profiles, cached metrics refresh every 5 minutes
OAuth Scopes
accounts:readlists:readprofiles:readcampaigns:readflows:readsegments:readmetrics:readevents:read

Coming Soon

We're working on bringing Klaviyo to Ad Superpowers. Sign up now to be the first to know when it's available.

In the meantime, explore our available integrations including Meta Ads, Google Ads, Google Analytics, LinkedIn Ads, and TikTok Ads.

Frequently Asked Questions

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Klaviyo Integration is on the Way

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