Does this work with both Facebook and Instagram ads?

Yes. Instagram ads are managed through Meta Ads Manager, so they are fully included. You can query Instagram-specific metrics like Reels performance and Stories engagement.

Is a ChatGPT Plus subscription required?

Yes. MCP connections are a Plus feature. The free ChatGPT tier does not support external tool connections.

Can ChatGPT make changes to my campaigns?

By default, the connection is read-only. Ad Superpowers supports write operations for Meta Ads (pause/resume, create campaigns, duplicate ads) and Google Ads (create/update/remove via mutate) but these must be explicitly enabled and require confirmation.

How does this compare to ChatGPT plugins for Meta Ads?

MCP is the next generation after plugins. It provides a standardized protocol that works across AI tools, not just ChatGPT. Your Ad Superpowers connection also works with Claude, Cursor, and other MCP-compatible tools.

How to Connect Meta Ads to ChatGPT

Connect your Facebook & Instagram ads to ChatGPT. Analyze campaign performance, detect creative fatigue, and get optimization recommendations.

3 min setupbeginnerUpdated 2026-02-11

Meta Ads Manager is one of those tools that does everything but makes nothing easy. Finding a specific insight — like which creatives are fatiguing or which audiences convert best on mobile — means clicking through nested menus, adding columns, setting filters, and often exporting to a spreadsheet before the real analysis can begin.

Now you can skip all of that. By connecting Meta Ads to ChatGPT through MCP (Model Context Protocol), ChatGPT gets direct access to your Facebook and Instagram advertising data. Campaigns, ad sets, ads, creatives, performance metrics, audience breakdowns — all queryable through conversation.

The setup takes about 3 minutes. You will need a ChatGPT Plus subscription (for MCP support) and a free Ad Superpowers account.

After connecting, you can ask ChatGPT things like "Which ad sets spent more than €100 yesterday with zero conversions?" and get an instant answer with recommendations.

The Old Way

Open Ads Manager. Click Campaigns. Switch to Ad Sets view. Add columns for conversions. Set date to yesterday. Add filter for spend > €100. Manually check which ones have zero conversions. Copy results. Think about what to do with them.

The New Way

Open ChatGPT. Ask the question. Get the answer plus a recommended action for each ad set. Total time: 15 seconds.

What You Need

A Meta (Facebook) Ads account with campaigns
ChatGPT Plus subscription (MCP connections require Plus)
3 minutes to set up

Step-by-Step Setup

Create your Ad Superpowers account

Visit app.adsuperpowers.ai and sign up. You can use Google sign-in or email. The Free plan includes Meta Ads — no credit card required.

Connect Meta Ads

In the Ad Superpowers dashboard, click "Connect Platform" and choose Meta Ads. You will be redirected to Facebook to authorize access. Select the ad accounts you want to use and confirm. We request read-only access by default — your campaigns are safe.

Agency users: connect your Business Manager to access all client ad accounts through a single connection.

Copy your MCP credentials

Go to Settings in the dashboard. Copy your MCP server URL (https://mcp.adsuperpowers.ai/v1) and generate an API key under "API Keys". Keep both handy.

Connect to ChatGPT

Open ChatGPT and navigate to Settings. Find the Connections or MCP section (Plus plan feature). Add a new connection with the URL https://mcp.adsuperpowers.ai/v1 and your API key for authentication. Save and restart ChatGPT if needed.

The exact menu location may vary as OpenAI updates ChatGPT. Look for Connections, Integrations, or Tools in Settings.

Test with your first query

Start a new conversation and ask: "Show me my Meta ad accounts." You should see your connected accounts listed. Now try: "How did my Meta campaigns perform this week?" to see it in action.

ChatGPT can access 8 Meta Ads tools: account listing, entity queries, performance insights with 70+ metrics, campaign management, creative analysis, campaign/ad set creation, ad creation with image upload, and ad duplication for A/B testing.

Try These Prompts

Once connected, try these prompts to explore your data. Click to copy.

Why Meta Ads + ChatGPT works so well

Meta's advertising platform is incredibly powerful — arguably the most sophisticated targeting and optimization engine in digital advertising. But that power comes with complexity. The Ads Manager interface has layers upon layers of nested views, and getting a specific cross-cutting insight requires building custom reports or exporting data.

ChatGPT changes the interaction model entirely. Instead of navigating to the data, you describe what you want and the data comes to you. This is not just faster — it enables a different kind of analysis.

Consider creative fatigue detection. In Ads Manager, you would need to pull creative-level data, sort by frequency and CTR trend over time, and manually identify the pattern. With ChatGPT, you ask: "Which creatives show signs of fatigue — declining CTR with rising frequency?" and get an actionable answer.

Or consider cross-platform analysis. Since Ad Superpowers connects multiple platforms, ChatGPT can compare your Meta results to Google Ads, TikTok, or LinkedIn — something utterly impossible within Ads Manager alone.

What you can analyze

With Meta Ads connected to ChatGPT, you get access to the full depth of Meta's Marketing API:

Campaign-level: status, budget, objective, bid strategy, delivery optimization, and all performance metrics.

Ad set-level: targeting (audiences, locations, demographics), placement selection, scheduling, optimization events, and detailed performance breakdowns.

Ad-level: creative content (headline, body text, description, CTA), format (image, video, carousel), and performance at the individual ad level.

Creative analysis: view ad copy, analyze which text elements correlate with performance, and identify creative patterns in your top performers.

Metrics: over 70 metrics including spend, impressions, reach, frequency, clicks, CTR, CPC, CPM, conversions (by type), ROAS, cost per conversion, video views, and ThruPlay.

Breakdowns: age, gender, country, region, DMA, platform (Facebook vs Instagram), placement (Feed, Stories, Reels, Marketplace), device, and time (hourly, daily).

Pro tips for power users

Once you are comfortable with basic queries, try these advanced techniques:

1. Time comparisons: "Compare this week to the same week last month" gives you a seasonality-adjusted view that Ads Manager's default comparison does not offer.

2. Multi-dimensional breakdowns: "Show me ROAS by age group AND placement" gives you a matrix view that would require a custom pivot table in spreadsheets.

3. Anomaly detection: "Flag anything unusual in yesterday's performance" lets ChatGPT use its reasoning to identify statistical outliers.

4. Optimization recommendations: "I have €5,000 monthly budget. Based on performance data, how should I redistribute across campaigns?" combines your data with ChatGPT's marketing knowledge.

5. Cross-platform insights: "How does my Meta audience overlap with my Google Ads audience based on conversion patterns?" is only possible because Ad Superpowers connects both platforms.

Troubleshooting

If ChatGPT cannot connect to your Meta Ads data:

1. Ensure your ChatGPT plan supports MCP (Plus plan required). 2. Double-check your API key in the Ad Superpowers dashboard. Regenerate if unsure. 3. Verify your Meta connection is active — reconnect from the dashboard if needed. 4. Start with "Show me my Meta ad accounts" as a basic connectivity test. 5. If you see accounts but queries fail, try specifying the account ID: "Show campaigns for account act_123456789."

For detailed troubleshooting, visit adsuperpowers.ai/docs/troubleshooting.