Is Google Ads included in the free plan?

Yes. Google Ads is included in the Free plan along with Meta Ads, GA4, and Google Search Console. You get up to 3 connected accounts at no cost.

Do I need to know GAQL to use this?

Not at all. You describe what you want in plain English and ChatGPT handles the GAQL query construction. You get the power of GAQL without learning the syntax.

Does it work with Google Ads Manager (MCC) accounts?

Yes. When you connect your Google account, all MCC child accounts are automatically available. You can query any account by specifying its customer ID.

Can I use Keyword Planner through ChatGPT?

Yes. The Keyword Planner tool lets you research keywords with search volume, competition levels, and bid estimates — all through natural conversation.

How to Connect Google Ads to ChatGPT

Let ChatGPT query your Google Ads campaigns directly. Analyze keywords, find wasted spend, and run GAQL queries — no SQL skills needed.

3 min setupbeginnerUpdated 2026-02-11

Google Ads is one of the most powerful advertising platforms on the planet. It is also one of the most complex. Between the nested navigation, the report builder, and the constant UI changes, getting a simple answer like "Which keywords wasted the most budget last week?" can take longer than it should.

Now you can connect Google Ads directly to ChatGPT. Through MCP (Model Context Protocol), ChatGPT gets access to your campaign data, keyword performance, search terms, quality scores, and the full power of GAQL (Google Ads Query Language) — all queryable through natural conversation.

No GAQL syntax to learn. No reports to build. No CSV exports. Just ask questions and get answers.

This guide shows you how to set it up with ChatGPT in about 3 minutes. You will need a ChatGPT Plus subscription (for MCP support) and a free Ad Superpowers account.

The Old Way

Open Google Ads. Navigate to Keywords. Add columns. Add filters. Sort. Export. Open spreadsheet. Repeat for search terms. Repeat for campaigns. Give up and check tomorrow.

The New Way

Open ChatGPT. Ask "Which keywords spent over €50 but had zero conversions?" Get the answer — plus suggestions — in 10 seconds.

What You Need

A Google Ads account with active campaigns
ChatGPT Plus subscription (MCP support requires Plus)
3 minutes of your time

Step-by-Step Setup

Create your Ad Superpowers account

Head to app.adsuperpowers.ai and sign up. Signing up with Google is fastest since you will connect Google Ads next anyway. The Free plan includes Google Ads — no payment needed.

Use the same Google account that has access to your Google Ads.

Connect Google Ads

In the dashboard, click "Connect Platform" and select Google Ads. Authorize access through Google OAuth. If you manage multiple accounts through an MCC (Manager account), all child accounts become available automatically.

MCC users: you will see all accounts under your manager. No need to connect each one individually.

Get your API key

Navigate to Settings in your Ad Superpowers dashboard. Under "API Keys", generate a new key. Copy it — you will need it in the next step. Your MCP server URL is: https://mcp.adsuperpowers.ai/v1

Add to ChatGPT

Open ChatGPT and go to Settings. Navigate to the "Connections" or "MCP" section (available on Plus plans). Click "Add Connection" and enter the MCP server URL: https://mcp.adsuperpowers.ai/v1. Paste your API key when prompted for authentication.

ChatGPT MCP support may be under a slightly different menu name depending on your version. Look for Connections, Integrations, or MCP in settings.

Start querying your ads

Open a new chat and try: "List my Google Ads accounts." If you see your accounts, the connection works. Now try something powerful: "Find keywords that spent over €20 this month with zero conversions."

ChatGPT has access to 3 Google Ads tools: listing accounts, running GAQL queries, and the Keyword Planner. The GAQL tool can query 50+ resources with any combination of metrics.

Try These Prompts

Once connected, try these prompts to explore your data. Click to copy.

Why Google Ads + ChatGPT is a game changer

The Google Ads interface is notoriously complex. Even experienced advertisers spend too much time navigating between campaigns, ad groups, keywords, and search terms. Building a custom report that answers a simple question can take 15 minutes.

ChatGPT flips this on its head. Describe what you want in plain English and get the answer instantly. Behind the scenes, ChatGPT uses GAQL (Google Ads Query Language) to query your data — but you never need to write a single line of GAQL yourself.

This is especially powerful for: - Search term mining: Finding irrelevant search terms that waste budget is one of the most impactful optimizations. Ask ChatGPT to find search terms with spend but no conversions and get negative keyword suggestions instantly. - Quality Score analysis: Understanding why your Quality Scores are low requires checking ad relevance, landing page experience, and expected CTR. ChatGPT can analyze all three and give actionable recommendations. - Competitive intelligence: Use the Keyword Planner tool to research competitor keywords, get search volume data, and discover opportunities you might be missing.

The power of GAQL without learning GAQL

GAQL (Google Ads Query Language) is like SQL for your advertising data. It can query over 50 different resources — campaigns, ad groups, keywords, search terms, geographic performance, device breakdowns, and much more.

The problem: GAQL has its own syntax, its own field names, and its own quirks. Learning it takes time, and writing queries from scratch is error-prone.

The solution: tell ChatGPT what data you want in plain English. It constructs the correct GAQL query, runs it against your account, and presents the results in a readable format. You get the full power of GAQL without the learning curve.

Example: Instead of writing "SELECT campaign.name, metrics.cost_micros, metrics.conversions FROM campaign WHERE segments.date DURING LAST_30_DAYS ORDER BY metrics.cost_micros DESC LIMIT 10", you just ask "Show me my top 10 campaigns by spend this month."

MCC and multi-account support

If you manage multiple Google Ads accounts — whether through an MCC (Manager/My Client Center) or as an agency — all accounts are accessible through a single connection.

Ask ChatGPT to "list my Google Ads accounts" to see every account you have access to. Then specify which account to query: "Show me campaign performance for account 123-456-7890."

This makes cross-account analysis trivially easy. Compare performance across clients, identify which accounts need attention, or pull summary metrics for reporting — all from a single conversation.

Troubleshooting

If ChatGPT cannot access your Google Ads data:

1. Verify your API key is correct. You can regenerate it in the Ad Superpowers dashboard under Settings. 2. Make sure your Google Ads connection is active in the dashboard. Click "Reconnect" if it shows as disconnected. 3. Check that your ChatGPT plan supports MCP connections (Plus plan required). 4. Try the simple test first: "List my Google Ads accounts." If this works, the connection is fine. 5. For MCC accounts, make sure you specify the customer ID when querying specific accounts.

For more help, visit adsuperpowers.ai/docs/troubleshooting.

Frequently Asked Questions

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