# Google Analytics 4 skills

Source: https://adsuperpowers.ai/docs/skills/library/ga4

18 documented skills for Google Analytics 4, organized by phase.

These are public summaries of documented skills, with their use cases. They do not contain the full skill instructions. Ask your assistant to list available skills and retrieve the one that fits your task. Skill availability and automatic selection depend on your client and setup; read the [skills guide](https://adsuperpowers.ai/docs/skills) for activation and managing your own content.

## Foundation

Phase 1 · 4 skills.

### GA4 Data Layer Guide

Implement and manage the data layer for Google Analytics 4.

Library identifier: `ga4-data-layer-guide`.

- Data layer structure design
- E-commerce data layer setup
- GTM integration

### GA4 Event Tracking Setup

Set up custom event tracking in Google Analytics 4.

Library identifier: `ga4-event-tracking-setup`.

- Custom event implementation
- Event parameters configuration
- Enhanced measurement setup

### GA4 Key Events Config

Configure key events (conversions) in Google Analytics 4.

Library identifier: `ga4-key-events-config`.

- Mark events as key events
- Conversion counting options
- Value assignment setup

### GA4 Property Setup Guide

Complete guide for setting up Google Analytics 4 properties correctly.

Library identifier: `ga4-property-setup-guide`.

- New property setup checklist
- Data stream configuration
- Basic settings optimization

## Audiences

Phase 2 · 4 skills.

### GA4 Audience Builder

Build custom audiences in GA4 for analysis and remarketing.

Library identifier: `ga4-audience-builder`.

- Behavior-based audiences
- Sequential audiences
- Predictive audience setup

### GA4 Audience Exclusions

Set up audience exclusions for more precise targeting.

Library identifier: `ga4-audience-exclusions`.

- Exclude converters from prospecting
- Suppress existing customers
- Multi-condition exclusions

### GA4 Predictive Audiences

Create predictive audiences using GA4 machine learning.

Library identifier: `ga4-predictive-audiences`.

- Likely purchasers audience
- Churn prediction audience
- Predicted value segments

### GA4 Remarketing Setup

Set up GA4 audiences for remarketing in Google Ads.

Library identifier: `ga4-remarketing-setup`.

- Enable Google Ads linking
- Configure audience sharing
- Remarketing list creation

## Attribution

Phase 3 · 4 skills.

### GA4 Attribution Advisor

Optimize attribution settings and reporting in GA4.

Library identifier: `ga4-attribution-advisor`.

- Attribution model selection
- Conversion path analysis
- Cross-channel insights

### GA4 Channel Groupings

Customize channel groupings for accurate traffic attribution.

Library identifier: `ga4-channel-groupings`.

- Custom channel definitions
- Fix miscategorized traffic
- UTM parameter strategy

### GA4 Conversion Import

Import GA4 conversions into Google Ads for optimization.

Library identifier: `ga4-conversion-import`.

- Set up conversion import
- Choose which conversions to import
- Primary vs secondary conversions

### GA4 Cross-Platform Tracking

Implement cross-platform and cross-device tracking in GA4.

Library identifier: `ga4-cross-platform-tracking`.

- User-ID implementation
- Cross-domain tracking
- App + Web tracking

## E-commerce

Phase 4 · 3 skills.

### GA4 E-commerce Setup

Complete e-commerce tracking setup for Google Analytics 4.

Library identifier: `ga4-ecommerce-setup`.

- Product view and add to cart tracking
- Purchase event implementation
- Product-level reporting

### GA4 Promotion Tracking

Track internal promotions and merchandising in GA4.

Library identifier: `ga4-promotion-tracking`.

- View promotion events
- Select promotion tracking
- Promo code analysis

### GA4 Revenue Analysis

Analyze revenue and e-commerce performance in GA4.

Library identifier: `ga4-revenue-analysis`.

- Revenue reporting setup
- Product performance analysis
- Customer lifetime value

## Advanced

Phase 5 · 3 skills.

### GA4 API Reporting

Use the GA4 Data API for programmatic reporting.

Library identifier: `ga4-api-reporting`.

- API query construction
- Custom dashboard data
- Automated reporting

### GA4 BigQuery Export

Set up and use GA4 BigQuery export for advanced analysis.

Library identifier: `ga4-bigquery-export`.

- Enable BigQuery linking
- Query GA4 raw data
- Build custom reports

### GA4 Debugging & Validation

Debug and validate GA4 tracking implementation.

Library identifier: `ga4-debugging-validation`.

- DebugView usage
- Real-time validation
- Data quality audits

## Other platforms

- [Meta Ads](https://adsuperpowers.ai/docs/skills/library/meta-ads)
- [Google Ads](https://adsuperpowers.ai/docs/skills/library/google-ads)
- [LinkedIn Ads](https://adsuperpowers.ai/docs/skills/library/linkedin-ads)
- [TikTok Ads](https://adsuperpowers.ai/docs/skills/library/tiktok-ads)
- [Cross-Platform](https://adsuperpowers.ai/docs/skills/library/cross-platform)

[All documented skills](https://adsuperpowers.ai/docs/skills/library).