# Video Ad Engagement Analysis

Source: https://adsuperpowers.ai/docs/cookbook/recipe/video-engagement-analysis

Deep dive into video ad performance with view completion analysis.

Category: [Creative Analysis](https://adsuperpowers.ai/docs/cookbook/category/creative). Difficulty: Intermediate. Estimated time: 30 minutes. Estimated time saved: 2h. These estimates depend on your account and task.

## Platforms

- [Meta Ads](https://adsuperpowers.ai/docs/cookbook/platforms/meta)
- [TikTok Ads](https://adsuperpowers.ai/docs/cookbook/platforms/tiktok)

## Best for

- [Performance Marketeer](https://adsuperpowers.ai/docs/cookbook/roles/performance-marketeer)

## Prerequisites

- Video ads running

Connect the required accounts and your [AI assistant](https://adsuperpowers.ai/docs/setup), then confirm the [workspace and client context](https://adsuperpowers.ai/docs/accounts#client-profiles). Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

## Tools used

| Tool | Purpose |
| --- | --- |
| [`meta_get_insights`](https://adsuperpowers.ai/docs/tools/meta-ads#available-tools) | Video metrics |
| [`tiktok_get_report`](https://adsuperpowers.ai/docs/tools/tiktok-ads#available-tools) | Video metrics |

The tools available to your assistant depend on account connections, workspace permissions and client support. [Browse the tool catalog](https://adsuperpowers.ai/docs/tools).

## Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

### Video Engagement Analysis

```text
Analyze my video ad engagement. Show view rates at 25%, 50%, 75%, and 100% completion. Identify which videos retain viewers longest and correlate with conversions. Recommend optimal video length.
```

**Expected output:** Video engagement funnel with creative recommendations

## Automation

This recipe is intended for an interactive run. Review the result with your assistant before proceeding.

## Related recipes

- [Daily Performance Pulse](https://adsuperpowers.ai/docs/cookbook/recipe/daily-performance-pulse)
- [List All Connected Accounts](https://adsuperpowers.ai/docs/cookbook/recipe/list-all-accounts)
- [Campaign Status Check](https://adsuperpowers.ai/docs/cookbook/recipe/campaign-status-check)

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