# Site Speed Impact Analysis

Source: https://adsuperpowers.ai/docs/cookbook/recipe/site-speed-impact

Understand how page speed affects your conversion rates.

Category: [Optimization](https://adsuperpowers.ai/docs/cookbook/category/optimization). Difficulty: Intermediate. Estimated time: 30 minutes. Estimated time saved: 3h. These estimates depend on your account and task.

## Platforms

- [Google Analytics](https://adsuperpowers.ai/docs/cookbook/platforms/ga4)

## Best for

- [Growth Engineer](https://adsuperpowers.ai/docs/cookbook/roles/growth-engineer)

## Prerequisites

- GA4 with Core Web Vitals data

Connect the required accounts and your [AI assistant](https://adsuperpowers.ai/docs/setup), then confirm the [workspace and client context](https://adsuperpowers.ai/docs/accounts#client-profiles). Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

## Tools used

| Tool | Purpose |
| --- | --- |
| [`ga4_run_report`](https://adsuperpowers.ai/docs/tools/google-analytics#available-tools) | Page timing data |

The tools available to your assistant depend on account connections, workspace permissions and client support. [Browse the tool catalog](https://adsuperpowers.ai/docs/tools).

## Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

### Speed Impact Analysis

```text
Analyze how page load time affects my conversion rates. Compare conversion rates for fast-loading vs slow-loading page experiences. Estimate the revenue impact of improving site speed by 1 second.
```

**Expected output:** Speed vs conversion analysis with revenue impact estimate

## Automation

This recipe is intended for an interactive run. Review the result with your assistant before proceeding.

## Related recipes

- [List All Connected Accounts](https://adsuperpowers.ai/docs/cookbook/recipe/list-all-accounts)
- [Top 5 Campaigns by ROAS](https://adsuperpowers.ai/docs/cookbook/recipe/top-campaigns)
- [Worst Performing Campaigns](https://adsuperpowers.ai/docs/cookbook/recipe/worst-performers)

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