# Search Term Mining

Source: https://adsuperpowers.ai/docs/cookbook/recipe/search-term-mining

Find new keyword opportunities and negative keyword candidates from search terms.

Category: [Optimization](https://adsuperpowers.ai/docs/cookbook/category/optimization). Difficulty: Intermediate. Estimated time: 30 minutes. Estimated time saved: 2h. These estimates depend on your account and task.

## Platforms

- [Google Ads](https://adsuperpowers.ai/docs/cookbook/platforms/google-ads)

## Best for

- [Performance Marketeer](https://adsuperpowers.ai/docs/cookbook/roles/performance-marketeer)

## Prerequisites

- Google Ads Search campaigns

Connect the required accounts and your [AI assistant](https://adsuperpowers.ai/docs/setup), then confirm the [workspace and client context](https://adsuperpowers.ai/docs/accounts#client-profiles). Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

## Tools used

| Tool | Purpose |
| --- | --- |
| [`google_ads_run_gaql`](https://adsuperpowers.ai/docs/tools/google-ads#available-tools) | Search term report |

The tools available to your assistant depend on account connections, workspace permissions and client support. [Browse the tool catalog](https://adsuperpowers.ai/docs/tools).

## Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

### Search Term Analysis

```text
Analyze my Google Ads search terms from the last 30 days. Identify: 1) High-performing terms not yet added as keywords, 2) Irrelevant terms wasting budget (negative keyword candidates), 3) Patterns suggesting new ad groups or campaigns.
```

**Expected output:** Categorized search terms with recommendations

## Automation

This recipe is intended for an interactive run. Review the result with your assistant before proceeding.

## Related recipes

- [Daily Performance Pulse](https://adsuperpowers.ai/docs/cookbook/recipe/daily-performance-pulse)
- [List All Connected Accounts](https://adsuperpowers.ai/docs/cookbook/recipe/list-all-accounts)
- [Campaign Status Check](https://adsuperpowers.ai/docs/cookbook/recipe/campaign-status-check)

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