# 30-Day Performance Trend Analysis

Source: https://adsuperpowers.ai/docs/cookbook/recipe/performance-trend-analysis

Identify trends and patterns in your performance over the past month.

Category: [Reporting](https://adsuperpowers.ai/docs/cookbook/category/reporting). Difficulty: Intermediate. Estimated time: 30 minutes. Estimated time saved: 3h. These estimates depend on your account and task.

## Platforms

- [Meta Ads](https://adsuperpowers.ai/docs/cookbook/platforms/meta)
- [Google Ads](https://adsuperpowers.ai/docs/cookbook/platforms/google-ads)
- [Google Analytics](https://adsuperpowers.ai/docs/cookbook/platforms/ga4)

## Best for

- [Performance Marketeer](https://adsuperpowers.ai/docs/cookbook/roles/performance-marketeer)
- [Marketing Director](https://adsuperpowers.ai/docs/cookbook/roles/marketing-director)

## Prerequisites

- 30 days of data available

Connect the required accounts and your [AI assistant](https://adsuperpowers.ai/docs/setup), then confirm the [workspace and client context](https://adsuperpowers.ai/docs/accounts#client-profiles). Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

## Tools used

| Tool | Purpose |
| --- | --- |
| [`meta_get_insights`](https://adsuperpowers.ai/docs/tools/meta-ads#available-tools) | Daily trend data |
| [`google_ads_run_gaql`](https://adsuperpowers.ai/docs/tools/google-ads#available-tools) | Daily trend data |
| [`ga4_run_report`](https://adsuperpowers.ai/docs/tools/google-analytics#available-tools) | Daily traffic data |

The tools available to your assistant depend on account connections, workspace permissions and client support. [Browse the tool catalog](https://adsuperpowers.ai/docs/tools).

## Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

### Trend Analysis

```text
Analyze my marketing performance trends over the last 30 days. Identify any significant changes in performance, correlate them with possible causes (day of week, campaigns launched, etc.), and flag emerging issues.
```

**Expected output:** Trend analysis with change detection and root cause hypotheses

## Automation

This recipe is marked as suitable for automation. It still needs a configured scheduler or automation service, account access and appropriate approval for writes. Saving a prompt or workflow does not schedule it.

## Related recipes

- [Daily Performance Pulse](https://adsuperpowers.ai/docs/cookbook/recipe/daily-performance-pulse)
- [List All Connected Accounts](https://adsuperpowers.ai/docs/cookbook/recipe/list-all-accounts)
- [Campaign Status Check](https://adsuperpowers.ai/docs/cookbook/recipe/campaign-status-check)

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