# LinkedIn Lead Quality Scorer

Source: https://adsuperpowers.ai/docs/cookbook/recipe/linkedin-lead-quality

Analyze lead quality from LinkedIn Lead Gen Forms vs landing pages.

Category: [Optimization](https://adsuperpowers.ai/docs/cookbook/category/optimization). Difficulty: Intermediate. Estimated time: 30 minutes. Estimated time saved: 4h. These estimates depend on your account and task.

## Platforms

- [LinkedIn Ads](https://adsuperpowers.ai/docs/cookbook/platforms/linkedin)

## Best for

- [Performance Marketeer](https://adsuperpowers.ai/docs/cookbook/roles/performance-marketeer)
- [Sales Pro](https://adsuperpowers.ai/docs/cookbook/roles/sales-pro)

## Prerequisites

- LinkedIn Lead Gen campaigns

Connect the required accounts and your [AI assistant](https://adsuperpowers.ai/docs/setup), then confirm the [workspace and client context](https://adsuperpowers.ai/docs/accounts#client-profiles). Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

## Tools used

| Tool | Purpose |
| --- | --- |
| [`linkedin_get_analytics`](https://adsuperpowers.ai/docs/tools/linkedin-ads#available-tools) | Lead data |
| [`linkedin_query`](https://adsuperpowers.ai/docs/tools/linkedin-ads#available-tools) | Campaign details |
| [`skill`](https://adsuperpowers.ai/docs/tools/skills#available-tools) | Load lead optimizer skill |

The tools available to your assistant depend on account connections, workspace permissions and client support. [Browse the tool catalog](https://adsuperpowers.ai/docs/tools).

## Skills used

- [`linkedin-lead-gen-optimizer`](https://adsuperpowers.ai/docs/skills)

Ask your assistant to find and retrieve the matching skill before applying it.

## Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

### Lead Quality Analysis

```text
Compare the performance of my LinkedIn Lead Gen Form campaigns vs website conversion campaigns. Analyze cost per lead, lead quality indicators, and recommend the best approach for my goals.
```

**Expected output:** Lead quality comparison with ROI analysis

## Automation

This recipe is intended for an interactive run. Review the result with your assistant before proceeding.

## Related recipes

- [Daily Performance Pulse](https://adsuperpowers.ai/docs/cookbook/recipe/daily-performance-pulse)
- [List All Connected Accounts](https://adsuperpowers.ai/docs/cookbook/recipe/list-all-accounts)
- [Monthly Spend Tracker](https://adsuperpowers.ai/docs/cookbook/recipe/spend-tracker)

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