# Creative Testing Framework

Source: https://adsuperpowers.ai/docs/cookbook/recipe/creative-testing-framework

Set up a systematic approach to creative testing.

Category: [Creative Analysis](https://adsuperpowers.ai/docs/cookbook/category/creative). Difficulty: Intermediate. Estimated time: 30 minutes. Estimated time saved: 4h/month. These estimates depend on your account and task.

## Platforms

- [Meta Ads](https://adsuperpowers.ai/docs/cookbook/platforms/meta)
- [TikTok Ads](https://adsuperpowers.ai/docs/cookbook/platforms/tiktok)

## Best for

- [Performance Marketeer](https://adsuperpowers.ai/docs/cookbook/roles/performance-marketeer)
- [Agency Owner](https://adsuperpowers.ai/docs/cookbook/roles/agency-owner)

## Prerequisites

- Multiple creatives running

Connect the required accounts and your [AI assistant](https://adsuperpowers.ai/docs/setup), then confirm the [workspace and client context](https://adsuperpowers.ai/docs/accounts#client-profiles). Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

## Tools used

| Tool | Purpose |
| --- | --- |
| [`meta_get_creatives`](https://adsuperpowers.ai/docs/tools/meta-ads#available-tools) | Creative analysis |
| [`meta_get_insights`](https://adsuperpowers.ai/docs/tools/meta-ads#available-tools) | Creative performance |
| [`skill`](https://adsuperpowers.ai/docs/tools/skills#available-tools) | Creative diversification skill |

The tools available to your assistant depend on account connections, workspace permissions and client support. [Browse the tool catalog](https://adsuperpowers.ai/docs/tools).

## Skills used

- [`meta-creative-diversification-generator`](https://adsuperpowers.ai/docs/skills)

Ask your assistant to find and retrieve the matching skill before applying it.

## Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

### Testing Framework

```text
Help me set up a creative testing framework. Analyze my current creatives to identify what variables I'm testing (format, hook, CTA, visual style). Recommend a test roadmap to systematically improve creative performance.
```

**Expected output:** Creative testing framework with test prioritization

## Automation

This recipe is intended for an interactive run. Review the result with your assistant before proceeding.

## Related recipes

- [Daily Performance Pulse](https://adsuperpowers.ai/docs/cookbook/recipe/daily-performance-pulse)
- [List All Connected Accounts](https://adsuperpowers.ai/docs/cookbook/recipe/list-all-accounts)
- [Campaign Status Check](https://adsuperpowers.ai/docs/cookbook/recipe/campaign-status-check)

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