# Cross-Platform Creative Fatigue Scanner

Source: https://adsuperpowers.ai/docs/cookbook/recipe/creative-fatigue-scanner

Detect fatiguing creatives on Meta and TikTok before performance tanks. TikTok fatigues 4x faster!

Category: [Creative Analysis](https://adsuperpowers.ai/docs/cookbook/category/creative). Difficulty: Intermediate. Estimated time: 30 minutes. Estimated time saved: 3h/week. These estimates depend on your account and task.

## Platforms

- [Meta Ads](https://adsuperpowers.ai/docs/cookbook/platforms/meta)
- [TikTok Ads](https://adsuperpowers.ai/docs/cookbook/platforms/tiktok)

## Best for

- [Performance Marketeer](https://adsuperpowers.ai/docs/cookbook/roles/performance-marketeer)
- [Agency Owner](https://adsuperpowers.ai/docs/cookbook/roles/agency-owner)

## Prerequisites

- Meta and/or TikTok connected

Connect the required accounts and your [AI assistant](https://adsuperpowers.ai/docs/setup), then confirm the [workspace and client context](https://adsuperpowers.ai/docs/accounts#client-profiles). Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

## Tools used

| Tool | Purpose |
| --- | --- |
| [`meta_get_insights`](https://adsuperpowers.ai/docs/tools/meta-ads#available-tools) | Frequency and CTR trends |
| [`tiktok_get_report`](https://adsuperpowers.ai/docs/tools/tiktok-ads#available-tools) | TikTok creative metrics |
| [`skill`](https://adsuperpowers.ai/docs/tools/skills#available-tools) | Load fatigue analyzer skills |

The tools available to your assistant depend on account connections, workspace permissions and client support. [Browse the tool catalog](https://adsuperpowers.ai/docs/tools).

## Skills used

- [`meta-creative-fatigue-analyzer`](https://adsuperpowers.ai/docs/skills)
- [`tiktok-creative-fatigue-tracker`](https://adsuperpowers.ai/docs/skills)

Ask your assistant to find and retrieve the matching skill before applying it.

## Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

### Fatigue Analysis

```text
Analyze creative fatigue across my Meta and TikTok accounts. Use platform-specific thresholds (Meta: 10-14 days, TikTok: 3-7 days). For each fatiguing creative, show: days until critical, estimated daily cost of fatigue, recommended action.
```

**Expected output:** Prioritized table with refresh recommendations and urgency levels

## Automation

This recipe is marked as suitable for automation. It still needs a configured scheduler or automation service, account access and appropriate approval for writes. Saving a prompt or workflow does not schedule it.

## Related recipes

- [Daily Performance Pulse](https://adsuperpowers.ai/docs/cookbook/recipe/daily-performance-pulse)
- [List All Connected Accounts](https://adsuperpowers.ai/docs/cookbook/recipe/list-all-accounts)
- [Campaign Status Check](https://adsuperpowers.ai/docs/cookbook/recipe/campaign-status-check)

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