# Competitor Auction Insights

Source: https://adsuperpowers.ai/docs/cookbook/recipe/competitor-auction-insights

Understand your competitive position in Google Ads auctions.

Category: [Optimization](https://adsuperpowers.ai/docs/cookbook/category/optimization). Difficulty: Intermediate. Estimated time: 30 minutes. Estimated time saved: 2h. These estimates depend on your account and task.

## Platforms

- [Google Ads](https://adsuperpowers.ai/docs/cookbook/platforms/google-ads)

## Best for

- [Performance Marketeer](https://adsuperpowers.ai/docs/cookbook/roles/performance-marketeer)
- [Marketing Director](https://adsuperpowers.ai/docs/cookbook/roles/marketing-director)

## Prerequisites

- Google Ads Search campaigns with competition

Connect the required accounts and your [AI assistant](https://adsuperpowers.ai/docs/setup), then confirm the [workspace and client context](https://adsuperpowers.ai/docs/accounts#client-profiles). Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

## Tools used

| Tool | Purpose |
| --- | --- |
| [`google_ads_run_gaql`](https://adsuperpowers.ai/docs/tools/google-ads#available-tools) | Auction insights |

The tools available to your assistant depend on account connections, workspace permissions and client support. [Browse the tool catalog](https://adsuperpowers.ai/docs/tools).

## Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

### Auction Analysis

```text
Pull my auction insights data from Google Ads. Show me who my top competitors are, their overlap rate, outranking share, and position above rate. Identify opportunities to increase market share.
```

**Expected output:** Competitor analysis with strategic recommendations

## Automation

This recipe is intended for an interactive run. Review the result with your assistant before proceeding.

## Related recipes

- [Daily Performance Pulse](https://adsuperpowers.ai/docs/cookbook/recipe/daily-performance-pulse)
- [List All Connected Accounts](https://adsuperpowers.ai/docs/cookbook/recipe/list-all-accounts)
- [Campaign Status Check](https://adsuperpowers.ai/docs/cookbook/recipe/campaign-status-check)

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