# User Cohort Analysis

Source: https://adsuperpowers.ai/docs/cookbook/recipe/cohort-analysis

Analyze how different user cohorts perform over time.

Category: [Attribution](https://adsuperpowers.ai/docs/cookbook/category/attribution). Difficulty: Intermediate. Estimated time: 30 minutes. Estimated time saved: 4h. These estimates depend on your account and task.

## Platforms

- [Google Analytics](https://adsuperpowers.ai/docs/cookbook/platforms/ga4)

## Best for

- [Growth Engineer](https://adsuperpowers.ai/docs/cookbook/roles/growth-engineer)
- [Marketing Director](https://adsuperpowers.ai/docs/cookbook/roles/marketing-director)

## Prerequisites

- GA4 with 60+ days of data

Connect the required accounts and your [AI assistant](https://adsuperpowers.ai/docs/setup), then confirm the [workspace and client context](https://adsuperpowers.ai/docs/accounts#client-profiles). Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

## Tools used

| Tool | Purpose |
| --- | --- |
| [`ga4_run_report`](https://adsuperpowers.ai/docs/tools/google-analytics#available-tools) | Cohort data |

The tools available to your assistant depend on account connections, workspace permissions and client support. [Browse the tool catalog](https://adsuperpowers.ai/docs/tools).

## Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

### Cohort Deep Dive

```text
Build a cohort analysis of my users acquired over the last 3 months. Group by acquisition source and show retention and revenue over time. Which sources bring the highest LTV users?
```

**Expected output:** Cohort retention curves with LTV by source

## Automation

This recipe is intended for an interactive run. Review the result with your assistant before proceeding.

## Related recipes

- [List All Connected Accounts](https://adsuperpowers.ai/docs/cookbook/recipe/list-all-accounts)
- [Website Traffic Sources](https://adsuperpowers.ai/docs/cookbook/recipe/traffic-sources)
- [Top Landing Pages](https://adsuperpowers.ai/docs/cookbook/recipe/top-pages)

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