# Which Number Should I Believe?

Source: https://adsuperpowers.ai/docs/cookbook/recipe/attribution-reconciler

Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges.

Category: [Attribution](https://adsuperpowers.ai/docs/cookbook/category/attribution). Difficulty: Intermediate. Estimated time: 30 minutes. Estimated time saved: 8h/month. These estimates depend on your account and task.

## Platforms

- [Meta Ads](https://adsuperpowers.ai/docs/cookbook/platforms/meta)
- [Google Ads](https://adsuperpowers.ai/docs/cookbook/platforms/google-ads)
- [Google Analytics](https://adsuperpowers.ai/docs/cookbook/platforms/ga4)
- [TikTok Ads](https://adsuperpowers.ai/docs/cookbook/platforms/tiktok)

## Best for

- [Performance Marketeer](https://adsuperpowers.ai/docs/cookbook/roles/performance-marketeer)
- [Growth Engineer](https://adsuperpowers.ai/docs/cookbook/roles/growth-engineer)
- [Marketing Director](https://adsuperpowers.ai/docs/cookbook/roles/marketing-director)

## Prerequisites

- Multiple ad platforms connected
- GA4 connected

Connect the required accounts and your [AI assistant](https://adsuperpowers.ai/docs/setup), then confirm the [workspace and client context](https://adsuperpowers.ai/docs/accounts#client-profiles). Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

## Tools used

| Tool | Purpose |
| --- | --- |
| [`meta_get_insights`](https://adsuperpowers.ai/docs/tools/meta-ads#available-tools) | Meta conversions |
| [`google_ads_run_gaql`](https://adsuperpowers.ai/docs/tools/google-ads#available-tools) | Google conversions |
| [`ga4_run_report`](https://adsuperpowers.ai/docs/tools/google-analytics#available-tools) | GA4 conversions |
| [`skill`](https://adsuperpowers.ai/docs/tools/skills#available-tools) | Load attribution reconciler skill |

The tools available to your assistant depend on account connections, workspace permissions and client support. [Browse the tool catalog](https://adsuperpowers.ai/docs/tools).

## Skills used

- [`cross-platform-attribution-reconciler`](https://adsuperpowers.ai/docs/skills)

Ask your assistant to find and retrieve the matching skill before applying it.

## Prompts

Use these prompts in your connected AI assistant. Replace account names, dates and targets as needed. Read the result before following a recommendation or approving a write.

### Full Attribution Analysis

```text
Load the attribution-reconciler skill and analyze my conversion data across Meta, Google Ads, and GA4 for the last 30 days. Show me the discrepancies, explain why they exist, and tell me which number I should use for reporting.
```

**Expected output:** Reconciliation table with discrepancy percentages, causes, and recommendations

## Automation

This recipe is intended for an interactive run. Review the result with your assistant before proceeding.

## Related recipes

- [Daily Performance Pulse](https://adsuperpowers.ai/docs/cookbook/recipe/daily-performance-pulse)
- [List All Connected Accounts](https://adsuperpowers.ai/docs/cookbook/recipe/list-all-accounts)
- [Campaign Status Check](https://adsuperpowers.ai/docs/cookbook/recipe/campaign-status-check)

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