# Deep dives

Source: https://adsuperpowers.ai/docs/cookbook/deep-dives

Detailed recipes for campaign audits, creative analysis, attribution and forecasting.

## Analysis categories

Connect the required accounts and your [AI assistant](https://adsuperpowers.ai/docs/setup), then confirm the [workspace and client context](https://adsuperpowers.ai/docs/accounts#client-profiles). Open a recipe for its prerequisites, prompts and expected output. Treat durations and time savings as editorial estimates, not guarantees. Check proposed writes before approving them. Recipes involving another service need a separate connection to that service.

- [Reporting](https://adsuperpowers.ai/docs/cookbook/category/reporting) · 2 recipes
- [Optimization](https://adsuperpowers.ai/docs/cookbook/category/optimization) · 15 recipes
- [Auditing](https://adsuperpowers.ai/docs/cookbook/category/auditing) · 1 recipes
- [Creative Analysis](https://adsuperpowers.ai/docs/cookbook/category/creative) · 4 recipes
- [Attribution](https://adsuperpowers.ai/docs/cookbook/category/attribution) · 7 recipes

## All deep-dive recipes

| Recipe | Use for | Difficulty / estimated time | Platforms |
| --- | --- | --- | --- |
| [Which Number Should I Believe?](https://adsuperpowers.ai/docs/cookbook/recipe/attribution-reconciler) | Reconcile conversions between Meta, Google, GA4 and TikTok. Includes expected discrepancy ranges. | Intermediate · 30 minutes | Meta Ads, Google Ads, Google Analytics, TikTok Ads |
| [Cross-Platform Creative Fatigue Scanner](https://adsuperpowers.ai/docs/cookbook/recipe/creative-fatigue-scanner) | Detect fatiguing creatives on Meta and TikTok before performance tanks. TikTok fatigues 4x faster! | Intermediate · 30 minutes | Meta Ads, TikTok Ads |
| [Comprehensive Account Audit](https://adsuperpowers.ai/docs/cookbook/recipe/full-account-audit) | Deep audit of your ad account covering structure, targeting, budget, and performance. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| [Google Ads Quality Score Rescue](https://adsuperpowers.ai/docs/cookbook/recipe/quality-score-rescue) | Find and fix low quality score keywords to reduce CPCs and improve ad rank. | Intermediate · 30 minutes | Google Ads |
| [Search Term Mining](https://adsuperpowers.ai/docs/cookbook/recipe/search-term-mining) | Find new keyword opportunities and negative keyword candidates from search terms. | Intermediate · 30 minutes | Google Ads |
| [Conversion Funnel Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/funnel-analysis) | Map your customer journey from click to conversion with drop-off analysis. | Intermediate · 30 minutes | Google Analytics |
| [Audience Overlap Detector](https://adsuperpowers.ai/docs/cookbook/recipe/audience-overlap-detector) | Find targeting overlap between campaigns that causes you to bid against yourself. | Intermediate · 30 minutes | Meta Ads |
| [LinkedIn Lead Quality Scorer](https://adsuperpowers.ai/docs/cookbook/recipe/linkedin-lead-quality) | Analyze lead quality from LinkedIn Lead Gen Forms vs landing pages. | Intermediate · 30 minutes | LinkedIn Ads |
| [TikTok Hook Effectiveness Analyzer](https://adsuperpowers.ai/docs/cookbook/recipe/tiktok-hook-analyzer) | Analyze the first 2 seconds of your TikTok ads to optimize hooks. | Intermediate · 30 minutes | TikTok Ads |
| [Dayparting Optimization](https://adsuperpowers.ai/docs/cookbook/recipe/dayparting-analysis) | Find the best hours and days to run your ads based on performance data. | Intermediate · 30 minutes | Google Ads, Meta Ads |
| [Competitor Auction Insights](https://adsuperpowers.ai/docs/cookbook/recipe/competitor-auction-insights) | Understand your competitive position in Google Ads auctions. | Intermediate · 30 minutes | Google Ads |
| [Landing Page Performance Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/landing-page-performance) | Deep dive into which landing pages convert best from paid traffic. | Intermediate · 30 minutes | Google Analytics, Meta Ads, Google Ads |
| [User Cohort Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/cohort-analysis) | Analyze how different user cohorts perform over time. | Intermediate · 30 minutes | Google Analytics |
| [Campaign Scaling Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/scaling-analysis) | Identify which campaigns can handle more budget without efficiency loss. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| [Learning Phase Tracker](https://adsuperpowers.ai/docs/cookbook/recipe/learning-phase-tracker) | Track which campaigns are in learning phase and when they'll exit. | Intermediate · 30 minutes | Meta Ads |
| [Bid Strategy Effectiveness](https://adsuperpowers.ai/docs/cookbook/recipe/bid-strategy-analysis) | Compare how different bid strategies perform across your campaigns. | Intermediate · 30 minutes | Google Ads, Meta Ads |
| [Placement Performance Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/placement-analysis) | Find which ad placements deliver the best results. | Intermediate · 30 minutes | Meta Ads |
| [Demographic Performance Insights](https://adsuperpowers.ai/docs/cookbook/recipe/demographic-insights) | Understand which age and gender segments perform best. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| [Content Performance Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/content-analysis) | Analyze which blog posts and pages drive the most valuable traffic. | Intermediate · 30 minutes | Google Analytics |
| [Cross-Device User Journey](https://adsuperpowers.ai/docs/cookbook/recipe/cross-device-analysis) | Understand how users move between devices before converting. | Intermediate · 30 minutes | Google Analytics |
| [Remarketing Performance Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/remarketing-analysis) | Evaluate the effectiveness of your remarketing campaigns. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| [Shopping Feed Health Check](https://adsuperpowers.ai/docs/cookbook/recipe/shopping-feed-analysis) | Analyze your Google Shopping feed for optimization opportunities. | Intermediate · 30 minutes | Google Ads |
| [30-Day Performance Trend Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/performance-trend-analysis) | Identify trends and patterns in your performance over the past month. | Intermediate · 30 minutes | Meta Ads, Google Ads, Google Analytics |
| [Marketing Channel Mix Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/channel-mix-analysis) | Evaluate how your budget is distributed across channels and its effectiveness. | Intermediate · 30 minutes | Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, Google Analytics |
| [Ad Copy Performance Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/ad-copy-analysis) | Analyze which headlines and descriptions resonate best with your audience. | Intermediate · 30 minutes | Google Ads |
| [Conversion Lag Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/conversion-lag-analysis) | Understand how long it takes users to convert after clicking your ads. | Intermediate · 30 minutes | Meta Ads, Google Ads |
| [New vs Returning Customer Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/new-vs-returning) | Compare how new and returning customers behave and convert. | Intermediate · 30 minutes | Google Analytics |
| [Video Ad Engagement Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/video-engagement-analysis) | Deep dive into video ad performance with view completion analysis. | Intermediate · 30 minutes | Meta Ads, TikTok Ads |
| [Site Speed Impact Analysis](https://adsuperpowers.ai/docs/cookbook/recipe/site-speed-impact) | Understand how page speed affects your conversion rates. | Intermediate · 30 minutes | Google Analytics |

## Explore more

[All recipes](https://adsuperpowers.ai/docs/cookbook) · [Featured](https://adsuperpowers.ai/docs/cookbook/featured) · [Quick wins](https://adsuperpowers.ai/docs/cookbook/quick-wins) · [Deep dives](https://adsuperpowers.ai/docs/cookbook/deep-dives) · [Automated workflows](https://adsuperpowers.ai/docs/cookbook/automated) · [Integrations](https://adsuperpowers.ai/docs/cookbook/integrations) · [Platforms](https://adsuperpowers.ai/docs/cookbook/platforms) · [Roles](https://adsuperpowers.ai/docs/cookbook/roles)